Rainer Lu
Product Manager
Taipei
Summary
I am a self-motivated, goal-oriented, and data-driven professional with three years of experience in Product Management and over six years of experience in Project Management, Digital, and Fintech areas. My career has focused on driving product-led business strategies, digital marketing for financial products, enhancing customer experience, and optimizing internal platforms and solutions.
Overview
7
7
years of professional experience
2017
2017
years of post-secondary education
2
2
Languages
Work History
Product Manager
MoneyHero Group
10.2022 - 01.2025
Led platform maintenance, data-driven business growth initiatives, and product development across Singapore, Hong Kong, and Taiwan.
- Designed and launched membership journeys in Singapore and Hong Kong, acquiring 30K+ members monthly.
- Revamped financial product comparison websites, boosting conversion rates and user experience.
- Streamlined go-to-market strategy by enabling self-serve pages, reducing campaign prep time and accelerating launches.
Sr. Activation Specialist
MoneyHero Group
12.2021 - 10.2022
Explore, plan, and implement marketing projects.
Sr. Acquisition Specialist
ThunderCore
07.2021 - 09.2021
Led market analysis to identify growth opportunities and implemented acquisition strategies. Designed and executed marketing campaigns to enhance brand engagement, including AMA sessions, KOL partnerships, and airdrops.
Sales and Marketing Specialist
Citibank Taiwan
04.2018 - 02.2021
Developed and implemented digital Member-Get-Member (MGM) acquisition strategies, enhancing performance tracking and cost analysis. Achieved a record 30% QoQ growth, with digital MGM acquisitions comprising 70% of total MGM accounts in APAC in 2020 at the lowest CPA. Streamlined operations, reducing customer complaints by 50% from 2019 to 2020.
Education
Bachelor - Information Management
Tamkang University
Skills
- Project Management
- Product Development
- Data-driven Decision Making
- Performance-based Marketing
- Website Management (CMS)
- Cross-functional Communication
Timeline
Product Manager
MoneyHero Group
10.2022 - 01.2025
Sr. Activation Specialist
MoneyHero Group
12.2021 - 10.2022
Sr. Acquisition Specialist
ThunderCore
07.2021 - 09.2021
Sales and Marketing Specialist
Citibank Taiwan
04.2018 - 02.2021
Bachelor - Information Management
Tamkang University
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