Reva Chen

• Assist CEO in developing sustainable growth strategy across various functions.
• Assist CEO in communicating business development strategy with group executives.
• Responsible for preparing internal/ external business communication materials for CEO.
• Interact with different departments/subsidiaries to ensure goals setting alignment, project management and business administration.
• Assessment on market dynamics and objective conditions with capability of acquiring competitor intelligence and data analysis.
• Led ESG project to ensure align with group policy as well as regulators.

Product Strategy Dept

• Coordinate regulatory filings including updated fund documentation with regulators within regulatory deadlines.
• Monitor on-going obligations in respect of all registrations, including publication of legal documents in relevant jurisdictions.
• Managing regulatory communication to investors required by the product changes.
• Lead market intelligence to identify new opportunities to support business growth such as to establish new subsidiary company for PE Fund Business or Sub-Agent Business
• Monitoring and analyzing the competitive positioning of the company's products and broad industry/market trends with limit resources
• Preparing and updating marketing presentations, write-ups and commentary to support product and platform messaging and facilitate the promotion and sales.

Head of Marketing and Communication Dept.

• Oversees marketing (including digital marketing) and PR strategies and efforts to strengthen company's market position and achieve desired business goals.
• Developed and maintained corporate branding and visual identity guidelines in line with corporate guideline
• Development of centralized content strategy, including defining key brand narratives to align to Parent and family of brands while retaining required differentiation
• Responsible for content publishing, support and maintenance of corporate websites
• Establish corporate website redesign project, propose and discuss priority with stakeholders to align with business priorities and needs
• Vendor management, budgets and project planning.

• As brand manager of M&G and Vontobel asset management company for planning, managing and oversee delivery of integrated marketing programmes and campaigns, incorporating both offline and online media, across key client segments in Taiwan.
• Driving CSR strategy and programs according to business priorities. Held annual Parent-Child financial literacy programmes for 3 years with total 10000+ outreach.
• Localized and re-edited contents of Invest in Insights.
• Senior stakeholder management and global collaboration in ensuring communications are aligning to brand strategy to ensure maintenance of strong brand portfolio.
• Initiate both of general & digital marketing (including social media such as Facebook, YouTube, Line etc.,) strategies for the launching process of onshore and offshore fund and the branding of existing products.
• Monitoring all marketing, e-commerce and PR projects to ensure them well implemented and on time.
• Assisting on product pitching of Mandate business and tailor-made irregularly requirements from salespeople timely.

• Senior stakeholder management and global collaboration in ensuring communications are aligning to brand strategy to ensure maintenance of strong brand portfolio.
• Responsible for ensuring consistency of materials within overall brand guidelines.
• Create objectives, KPI's and budget proposals to support plans, including monitoring and reporting against KPI's and budget on regular basis to monitor effectiveness.
• Plan, manage and oversee delivery of integrated marketing programmes and campaigns, incorporating both offline and online media, across key client segments.
• Responsible for corporate websites, ensuring consistency of messaging and compliance with regulatory requirements.
• Leaded agencies where appropriate to execute all communication activities and public relations (marketing materials, advertising, marketing campaigns, etc.)