Word
Szu-Han (Oscar) Tseng
Executive Management
Los Angeles,CA
Summary
Dynamic and results-driven automotive technology executive with over a decade of international experience in automotive sales, business development, and digital transformation consulting. Proven expertise in introducing cutting-edge IT solutions and driving innovation across dealership operations, aftersales service, and customer engagement. Adept at managing cross-border business development projects, forging strategic partnerships with OEMs, dealership groups, and tech solution providers across Asia, Europe, and North America.
Founder & CEO of RhinoCap Holding L.L.C., leading the integration of AI-powered automotive inspection technology into dealership ecosystems, enhancing operational efficiency and data-driven decision-making. Previously held key roles at Zenvo Automotive A/S, Mcon Group Shanghai, and Bob Tseng & Co., Ltd., delivering successful technology deployments and fostering collaborative ventures in automotive R&D, 5G solutions, and digital retail systems. Recognized for bridging business strategy and innovation, with a deep understanding of the evolving automotive retail IT landscape.
Overview
10
10
years of professional experience
3
3
Languages
Work History
Founder&CEO
RhinoCap Holding LLC
01.2024 - Current
- Founded RhinoCap Holding L.L.C., a technology-driven company delivering AI-powered automotive inspection and retail solutions, specializing in the U.S. and Asia markets.
- Developed and implemented the company’s business strategy, investment roadmap, and go-to-market plans, focusing on leasing advanced vehicle scanning systems to automotive dealerships.
- Spearheaded business development and strategic partnerships with automotive brands, dealership groups, and technology providers across North America and Asia.
- Introduced and promoted the TwoTronic QuickCheck 3.0 AI-powered exterior vehicle scanner, leading efforts to integrate it into dealership service workflows to improve efficiency and reduce damage claims.
- Managed end-to-end business operations, including sales strategy, investor relations, budgeting, product positioning, and team building.
- Actively engaged with Mercedes-Benz, BMW, Volvo, and other OEM networks, positioning RhinoCap as a leader in next-gen automotive retail technologies.
- Oversaw international logistics, U.S. market setup, E-2 visa investment planning, and corporate expansion strategies through key office locations in California and Nebraska.
- Led fundraising efforts, presenting the company’s high-growth potential to angel investors, venture capital firms, and strategic partners.
- Advocated for digital transformation and AI integration in automotive dealerships, aiming to establish benchmark smart dealerships that blend advanced IT systems with customer-centric experiences.
Business Development Manager
Bob Tseng and Co., Ltd.
01.2019 - 11.2023
- focused on engaging major automotive OEM brands in Taiwan, building strong relationships with key decision-makers in the automotive sector.
- Successfully introduced and delivered Video IT solutions to BMW Taiwan, enhancing their aftersales service communication and customer engagement process.
- Promoted and positioned next-generation 5G-based Automotive IT solutions to leading car brands, focusing on smart retail, digital service workflows, and connected vehicle technology.
- Developed tailored solution proposals to address the unique digital transformation needs of automotive clients, aligning with emerging trends in automotive retail and service innovation.
- Acted as the main liaison between international IT solution providers and local automotive partners, supporting deployment, training, and ongoing business support.
- Conducted market research and competitive analysis to identify new business opportunities and ensure the company's offerings remained ahead of industry demands.
Regional Business Consultant
Mcon Group
10.2017 - 12.2018
- Served as Project Supervisor (監察者) overseeing collaboration projects between Mcon Group and SAIC Volkswagen (上汽大衆), ensuring project progress, quality, and communication alignment across all stakeholders.
- Acted as a liaison between technical teams and client management, monitoring project implementation and maintaining compliance with timeline, scope, and performance expectations.
- Conducted project oversight and reporting, identifying potential risks and ensuring smooth execution of deliverables within automotive IT and digital transformation initiatives.
- Provided strategic business consulting services to support Mcon Group’s business development efforts in China, with a focus on expanding partnerships and capturing new opportunities in the automotive retail and aftersales sectors.
- Assisted in developing localized business strategies and go-to-market plans to strengthen the company’s footprint in China’s automotive digital solutions market.
- Facilitated cross-cultural business communication between German headquarters and Chinese clients to ensure mutual understanding and project success.
Relationship Manager
Vanguard IT Solution Gmbh
06.2017 - 10.2017
- Responded to customer inquiries and resolved complaints to establish trust and increase satisfaction.
- Built and maintained relationships with new and existing clients while providing high level of expertise.
- Maintained knowledge on automotive IT products and distribution to provide optimal service support.
- Communicated regularly with clients to understand needs, evaluate current product use and cross-sell new products.
Activity Coordinator / Asia Market Manager
Zenvo Automotive A/S
09.2015 - 04.2017
- Managed and expanded market sales operations across Asia for Zenvo Automotive, a Danish high-performance automotive manufacturer.
- Led strategic business development initiatives to grow the company’s regional presence and brand recognition in the luxury and hypercar segment.
- Built and maintained partnerships with corporate clients, automotive distributors, and technology partners seeking to collaborate in vehicle development and advanced automotive technology R&D.
- Engaged with key stakeholders and potential collaborators in the automotive manufacturing ecosystem to explore joint ventures and co-development opportunities.
- Supported cross-functional collaboration between R&D, engineering, and business teams to align technical innovations with regional market needs.
- Conducted market analysis, competitor benchmarking, and client engagement strategies to drive regional sales growth and business opportunities.
- Represented the company at automotive exhibitions, investor meetings, and technology forums across Asia to promote brand visibility and partnership potential
Education
Associate Degree in Business Administration - Business
Irvine Valley College
Irvine, California, U.S.A. 04.2001 -
High School Diploma -
Kaohsiung American School
Kaohsiung City, Taiwan(R.O.C.) 04.2001 -
Skills
Marketing
Software
Excel
Adobe PDF
Interests
Automotive
Travel
IT
Timeline
Founder&CEO
RhinoCap Holding LLC
01.2024 - Current
Business Development Manager
Bob Tseng and Co., Ltd.
01.2019 - 11.2023
Regional Business Consultant
Mcon Group
10.2017 - 12.2018
Relationship Manager
Vanguard IT Solution Gmbh
06.2017 - 10.2017
Activity Coordinator / Asia Market Manager
Zenvo Automotive A/S
09.2015 - 04.2017
Associate Degree in Business Administration - Business
Irvine Valley College
04.2001 -
High School Diploma -
Kaohsiung American School
04.2001 -
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