Summary
Overview
Work History
Education
Skills
Timeline
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Richard Tsao

Richard Tsao

Retail Industry
Taipei City,TPE

Summary

Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Successful open 20 shop in shop stores & renovation 10 shop in shop stores and 2 own shop during 2014-2023.

Overview

12
12
years of professional experience
2
2
Languages

Work History

Vice President of Sales and Marketing

KYC FASHIONS CO , LTD
04.2023 - Current
  • Brand Strategy Development: Assist in formulating the brand's long-term development strategies and goals, ensuring alignment with the company's overall business objectives.
  • Brand Management: Oversee the day-to-day operations of the brand, including brand image, positioning, identity, and communication.
  • Market Analysis: Monitor market trends and competitive landscape, conduct market analysis to provide data and insights for brand strategy formulation.
  • Product Management: Collaborate with the product department to ensure products align with brand positioning and market demand, and drive product development and launch.
  • Brand Promotion: Design and execute brand promotion activities, including advertising, promotions, public relations, and online marketing, to increase brand awareness and market share.
  • Cross-functional Collaboration: Work with sales, marketing, product, supply chain, and other departments to coordinate various tasks and ensure effective implementation of brand strategies.
  • Team Management: Supervise the brand team, including recruitment, training, evaluation, and motivation of team members, to ensure the team's efficient operation and continuous development.
  • Stakeholder Management: Communicate and collaborate with internal and external stakeholders (such as customers, partners, suppliers) to build good relationships and facilitate brand development and growth.
  • Risk Management: Analyze and evaluate the risks facing the brand, and develop strategies to address them, ensuring the brand's sustainable development.

Brand Manager

Quiksilver Retail Taiwan
04.2014 - 04.2023
  • Planned, implemented, and tracked sales and marketing strategies to promote brand products.
  • Store Operations Management:
    Ensure all retail stores operate efficiently and effectively according to company standards and policies.
    Monitor and manage store operations, including inventory management, sales performance, and customer service.
  • Staff Management:
    Recruit, train, supervise, and evaluate retail staff to ensure high performance and productivity.
    Provide coaching, guidance, and support to staff to enhance their skills and capabilities.
  • Sales Performance:
    Set sales targets and develop strategies to achieve or exceed them. Analyze sales data and trends to identify opportunities for improvement and growth.
  • Customer Experience:
    Ensure excellent customer service is provided at all times.
    Address customer complaints and concerns promptly and effectively.
  • Inventory Management:
    Oversee inventory control processes, including stock replenishment, stocktake, and shrinkage management.
    Optimize inventory levels to meet demand while minimizing excess inventory and obsolescence.
  • Operational Efficiency:
    Implement and streamline operational processes to improve efficiency and reduce costs.
    Identify areas for improvement and implement solutions to enhance store operations.
  • Compliance and Safety:
    Ensure compliance with all relevant regulations, policies, and procedures.
    Maintain a safe and secure environment for customers and staff.
  • Reporting and Analysis:
    Prepare regular reports on store performance, including sales, inventory, and staffing metrics.
    Analyze data to identify trends, opportunities, and areas for improvement.

Retail Operations Manager

Ecco Shoes
10.2011 - 11.2013
  • Analyzed sales data to identify trends in consumer behavior, informing more effective merchandising strategies.
  • Boosted overall sales performance by identifying opportunities for improvement and implementing targeted sales strategies.
  • Managed inventory control and stock levels by implementing accurate tracking systems and optimizing orders.
  • Developed a high-performing team through effective recruitment, training, and mentoring initiatives.
  • Streamlined communication channels between departments within the store to facilitate seamless coordination on key tasks such as inventory replenishment and customer service resolution efforts.
  • Analyzed operational expenses and cost of inventory to identify losses and developed strategies for increased profits.
  • Scheduled employee tasks, conducted performance reviews and executed daily branch operational goals to maximize team productivity.

Education

NTU SPECS
Taipei, Taiwan
04.2001 -

BBA -

Fu Jen Catholic University
New Taipei, Taiwan
04.2001 -

Skills

Sales Pipeline Management

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Timeline

Vice President of Sales and Marketing

KYC FASHIONS CO , LTD
04.2023 - Current

Brand Manager

Quiksilver Retail Taiwan
04.2014 - 04.2023

Retail Operations Manager

Ecco Shoes
10.2011 - 11.2013

NTU SPECS
04.2001 -

BBA -

Fu Jen Catholic University
04.2001 -

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