Riley Chou
Data Driven, Passionate, A Good Team-Player
Taipei
Summary
Accomplished E-commerce & Digital Marketing Lead with 10+ years of expertise at Shiseido, L'Oréal, and Estée Lauder. Expert in managing MOMO Direct (D2C) and Distributor (B2B2C) models.
A data-driven leader who spearheaded operations to achieve 10%+ YoY growth through optimized channel strategies. Skilled at transforming professional technologies into intuitive consumer guides to boost Conversion Rates.
I am a proactive team player dedicated to driving business growth and cross-functional excellence.
Overview
13
13
years of professional experience
Work History
E-Commerce Assistant Manager
Henkel
05.2025 - Current
- Spearheaded e-commerce operations for Shiseido Professional, achieving over 10% YoY sales growth in the first year by optimizing the brand's presence on MOMO (Direct-to-Consumer) and managing distributor (B2B2C) partnerships on Shopee
- Developed and executed differentiated product mix strategies across various channels to maximize market penetration and brand visibility.
- Enhanced forecasting accuracy and ensured 100% stock availability during major e-commerce shopping festivals (e.g., 618, Double 11) by aligning real-time demand with logistics capabilities.
- Collaborated cross-functionally with Brand Marketing, Logistics, and Platform PMs to align promotional calendars with inventory supply, ensuring seamless execution of high-traffic campaigns.
Performance Marketing Manager
LINE Taiwan
07.2022 - 11.2024
- Implemented data-driven marketing strategies, utilizing analytics tools to drive customer engagement, increase traffic, and sales.
- Enhanced data integration and utilization to improve decision-making efficiency.
- Collaborated with headquarters' advertising sales and development.
Digital Media Supervisor
MediaDrive
03.2021 - 03.2022
- Handled 2 clients (Panasonic, Family Mart), successfully signed annual contracts to secure annual budgets. (+10% YOY)
- Discussing strategic initiatives and methods for improvement.
- Monitoring project quality and schedule to ensure campaign achievement.
Media Planning Supervisor
GroupM
10.2018 - 02.2021
- Responsible for 4 leading brands with variety of industries (L’Oréal, PlayStation, Adidas, Sony) to generate media strategy, media buying, content coop, and new solution education.
- Analyzed campaign performances and optimized strategies for short- and long-term marketing plan.
- Collaborated cross-functionally with headquarters, regional, and other teams nationally to maintain consistent message and experience.
Account Performance Lead
Allproducts
08.2015 - 09.2018
- Served over 100+ clients, including 3M, LVMH, Nestle, Lego, Estee Lauder.
- Led team of 3-5 people in executing advertising account optimizations and communicating with clients.
- Conducted internal training on advertising products for company.
Global Marketing Intern
HTC
09.2013 - 09.2014
- Assisted in planning and execution of successful product launch events.
- Facilitated cross-departmental communication and coordination, and assisted colleagues in completing projects.
Education
BBA - Business Management
Ming Chi University of Technology
Taipei, TPE06.2015
Skills
Project Management
E-commerce and Digital marketing
E-commerce development
Data analytic
Timeline
E-Commerce Assistant Manager
Henkel
05.2025 - Current
Performance Marketing Manager
LINE Taiwan
07.2022 - 11.2024
Digital Media Supervisor
MediaDrive
03.2021 - 03.2022
Media Planning Supervisor
GroupM
10.2018 - 02.2021
Account Performance Lead
Allproducts
08.2015 - 09.2018
Global Marketing Intern
HTC
09.2013 - 09.2014
BBA - Business Management
Ming Chi University of Technology