Peiwen Yu
GM Special Assistant
Kaohsiung City,TWN
Summary
Innovative Marketing leader with 15+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Pursuing full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise. Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level Head of Retail Marketing position. Ready to help team achieve company goals. Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth. Detail-oriented individual with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives. Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Overview
23
23
years of professional experience
6
6
years of post-secondary education
Work History
Head of Retail Marketing Manager
HUGO BOSS
Shanghai, China
1 2022 - 12.2023
- Support Head of GC Marketing Director to lead new seasonal launch strategy, GC action plan and events, and manage ROI performance.
- Lead team of three professionals responsible for all aspects of marketing brand events, trade show and OOH(out of home) advertising. Maintain trade partners' relationship and exchange great deals to enhance both side benefits and business.
- Creative campaigns with trade partner and third-party partners to attract new customers to become brand members, as well as exclusive venues for high-end guests to interact with celebrities to achieve sales targets.
- Lead implementation of omnichannel strategy by seeking solutions and drivers within in-store, digital platform actions to achieve seamless customer experiences and increased customer loyalty.
- Lead China International Consumer Products Expo (CICPE) & Sustainability project with Hainan Government (Hainan Nugoling Ecological Restoration Project), 2023 SS & FW Fashion show (VIC journey – Miami & Milan), 2022 Sports marketing – Partnership with Porsche for PCCA project (VIC journey - CN). Work with the CRM team to lead part of the GC Top clienteling program (personalize after-sales service and gifting).
- Implemented data-driven decision making, enhancing overall retail marketing effectiveness.
- Drove store traffic with the organization of enticing in-store events and promotions.
- Developed training materials for staff members to improve their understanding of marketing objectives and enhance customer experience instore.
- Improved product positioning by conducting market research and analyzing consumer trends.
- Maximized online presence by leveraging digital platforms such as social media, email newsletters, and website updates.
- Coordinated seasonal promotional campaigns, aligning offers with consumer demand patterns for optimal results during peak periods.
Client Relationship Manager
GUCCI
Shanghai, Shanghai
02.2020 - 06.2021
- Assisting Head of Client Engagement to make engagement pillar of support for business objectives and achieve client strategic objectives.
- Lead team to have holistic planning on all kinds of engagement events and make sure their delivery, in terms of quality and ROI.
- Proposing results-oriented actions to achieve objectives, playing key role in-store high-end animations, and being team player in delivering overall business objectives.
- Collaborate with relevant stakeholders (e.g., Marketing, Training, Merchandising, Operations, and Regional VPs of Retail, Store Managers) to create innovative omnichannel customer journeys, gifts, and impactful action plans.
- Work closely with data team to develop omni-channel communication and data management, so that all clients can enjoy same treatment on different platforms.
- It could grow and develop our existing client base, further driving loyalty to brand, and positioning us within luxury market space.
- Mentor and develop FA's ability to connect with their clients, not only to build sustainable client relationships through service excellence, but also to know how to be agile and handle crisis issues appropriately when they become aware of them.
- Developed strong rapport with clients through consistent follow-up and attention to detail.
- Analyzed client feedback to identify areas for improvement and implemented changes accordingly.
- Recommended new products to clients and maintained solutions-oriented problem-solving for long-term client relationships.
- Collaborated with internal teams to resolve client issues quickly and efficiently.
- Streamlined processes for managing client interactions, leading to improved response times and higher levels of satisfaction.
- Negotiated contracts with clients to secure long-term partnerships while safeguarding company interests.
- Improved customer satisfaction rates by providing tailored solutions to meet individual client needs.
- Conducted quarterly business reviews with clients to assess performance, identify opportunities, and set goals for future growth.
- Maintained detailed records of all client interactions, ensuring accuracy in account management and reporting activities.
- Implemented strategies for client retention, resulting in increased repeat business and referrals.
- Fostered customer trust by addressing concerns and needs using targeted problem-solving.
- Delivered presentations showcasing company offerings, effectively communicating value propositions to prospective clients.
- Produced and implemented customer satisfaction guarantee program which directly resulted in 20% increase in sales.
- Addressed and resolved customer complaints and issues to improve satisfaction.
- Facilitated smooth onboarding experiences for new clients, guiding them through product setup and training procedures.
Retail Marketing Manager
HUGO BOSS
Shanghai, China
09.2018 - 01.2020
- To collaborate with PR, Online, Digital & CRM, Training, Merchandising, Operation, and Regional retail managers, and store managers to create innovative omni-channel client journey, gifting, and execution of trade shows and in-store events, both domestic.
- Budget management, agency management.
- Provide free service to let more clients to know BOSS MTM (made-to-measure) service. From December 2018 to November 2020, we developed 30 offsite MTM sessions in 10 cities and partnered with private clubs and companies. Its success in finding potential clients resulted in reaching hundreds of clients for MTM service.
- 2019 BOSS fashion Show in Shanghai (West Bund)
- Lead local team to plan this event with headquarters.
- This fashion show not only invited local Chinese clients, media, and important partners but also invited APAC clients and media to witness this wonderful show.
- 2019 BOSS Client Experience Journey (Martial Art & Formula E) collaborates with headquarters for innovative client experience programs.
- 2018 NY Fashion show – Invite VIPs to NY, we plan the one-day city tour (museum, lunch, and dinner) and round-trip first-class tickets, and Fashion Show & gifts.
- With regards to VICs' feedback, they appreciate company arranging unforgettable client journey for them.
- Improved product positioning by conducting market research and analyzing consumer trends.
- Streamlined communication channels through development of effective retail marketing materials.
- Created compelling visual merchandising displays to showcase products effectively and attractively to customers, increasing sales revenue.
- Strengthened relationships with key industry partners through strategic collaborations and initiatives.
- Developed training materials for staff members to improve their understanding of marketing objectives and enhance customer experience instore.
- Lead cross-functional teams to ensure cohesive execution of marketing plans, resulting in increased sales performance.
- Coordinated seasonal promotional campaigns, aligning offers with consumer demand patterns for optimal results during peak periods.
- Boosted retail sales by developing and executing comprehensive marketing strategies.
- Expanded market reach by identifying new opportunities for growth and penetration within target demographics.
- Gained valuable insights into customer preferences through regular analysis of purchasing behavior data, driving more informed marketing decisions.
- Managed vendor partnerships to negotiate favorable contracts, ensuring optimal product availability and pricing structures for business.
- Implemented data-driven decision making, enhancing overall retail marketing effectiveness.
- Monitored competitor activities to identify potential threats or opportunities within marketplace, informing strategic adjustments as necessary to maintain competitive advantage.
Retail Marketing Manager
CHANEL
Shanghai, China
03.2013 - 08.2018
- Implement Retail Marketing Strategy.
- Support Marketing for New Product Launch initiatives with campaign and content support.
- Lead product launch brainstorming meeting with marketing, CRM, key sales team member, media, and PR.
- Share new product launch plan with key department store and shopping mall for special campaign, such as POP Store, Road Show, VIP events, and PR event.
- New & Renovation Boutique & Counter Open, POS & VIP event Strategy & budget control
- Support the business development team and sales team to negotiate a great deal with existing and new trades.
- To directly communicate with the department store's key contact window and build a good relationship.
- To provide an annual strategy and plan to the sales team or BD team.
- To work with global, regional, and local design, VM, PR, CRM, and digital teams to leverage synergies.
- Lead 360 campaign development, leveraging client insights, articulating business success metrics, and implementing marketing tactics to meet our goals (Quantity and Quality Management).
- To lead a team and work with a cross-functional team to accomplish a 360 campaign proposal (O2O).
- Build cross-functionally partners and gain alignment on seasonal priorities based on client insights, company objectives, and capacity.
- To communicate with trades to gain the best peak department or shopping mall promotion period and negotiate with trade for event supports (ex: free store outdoor exposure, windows, VIP resources, and invitation).
- To lead team members (Makeup artist, Skin Care specialist, Fragrance specialist) in managing event quality (with a focus on Client Experience).
- To handle the crisis of any issue during the event period.
- Lead and coach the team on building objectives, strategies, creative briefing, and feedback.
- Improved product positioning by conducting market research and analyzing consumer trends.
- Streamlined communication channels through the development of effective retail marketing materials.
Trade Marketing Manager
LVMH –GUERLAIN
Shanghai, China
12.2008 - 02.2013
- To manage & plan annual trade marketing annual plan
- Marketing logistic monitor and store promotion (GWP) plan and monitor.
- To plan and manage promotion annual plan.
- To set up SOP on GWP allocation and standard script to sales teammates.
- To handle the crisis of the delivery issue.
- Road show event, Animation plan, and monitor.
- To lead a meeting for a road show event brainstorming with teammates.
- To brief and discuss promotion plan (GWP or value sets) strategy to sales team.
- To communicate with the department store (trade), arranging roadshow schedule, and negotiate with the store for roadshow support (e.g., store outdoor exposure, windows, free SMS support, free direct mailing...).
- To monitor marketing teammates’, follow up status
- To handle the crisis of any issue during the event period.
- New Door / Renovation door opening Control.
- To study new door environment or condition.
- To communicate with the department, store, cosmetic manager to get familiar with the department store.
- To provide an opening ceremony proposal and lead a meeting to discuss with sales teammates.
- To support sales teammates and help negotiate with the department store for matters related to opening support.
- To assign and monitor follow-up plan (operation) with different marketing teammates.
- To search for joint promotion target.
- Finding a good co-op target in different types of companies.
- To provide a proposal and lead a meeting with Coop targets.
- To brief the joint promotion plan to sales teammates.
- To lead trade marketing teammate to monitor GWP and Coffret arrival condition.
- To handle the crisis of the delivery issue.
- Report to Marketing Director and Great China GM.
- Marketing budget control (A&P).
- Reports to regional.
- Event report.
- Analysis promotion (GWP) Performance review.
- Any specific report by regional needs.
- Monthly Analysis.
- Competitor report.
- A&P
- Review trade marketing teammates' performance and present trade marketing reports in the monthly sales and marketing meeting.
- Conducted comprehensive market research to identify emerging trends and competitive insights for informed decision making.
- Supported the development of annual budgets, consistently achieving cost-saving targets without compromising strategic objectives.
- Helped develop opportunities for seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Enhanced customer relationships by providing ongoing support, addressing concerns, and promptly resolving issues.
- Measured marketing program effectiveness via regular monitoring of KPIs.
- Reviewed sales forecasts to anticipate inventory needs accurately, avoiding stockouts or excess inventory costs.
- Helped develop opportunities for seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
Assistant Account Manager
STORM Consulting
08.2006 - 11.2008
- To organize and manage all CRM affairs for Luxury products of fashion (Lancôme TW, ANNA SUI-TW, CN, HK) & IBM
- To manage daily accounts’ activities
- To establish and maintain customer relationship project and monitor customers’ satisfaction
- To understand customer needs and provide solutions
- To identify new business opportunity and develop new business model / partnership
- To negotiate business & legal terms
- To monitor competition and market trends, condition and requirements
- To coordinate and drive implementation with other functions & organizations
- To coordinate customer trainings & supports.
Senior Account Executive
STORM Consulting
01.2005 - 07.2006
- To establish and coordinate regular client contacts, communications and project-based approvals
- To partner with the appropriate agency staff, assigned team members and/or outside resources to develop dynamic campaign timelines with critical milestones and identified deliverables
- To quality control the client deliverables; To make sure all marketing materials are on strategy, on budget and accurate
- To develop loyalty-marketing-plans to help the organization meet its strategic goals
- To lead and communicate clearly with vendors (printers, designers, etc.) to accomplish project goals
- To lead the strategy, design & execution of individual direct marketing initiatives, including: quarterly statement mailings, stand-alone direct mail, e-mail, web offers
- To lead communication strategy for client within supported channels including call center, web site and stores in conjunction with all marketing programs
- To support the strategic development of annual marketing plans for the client
- To support identification and development of additional business opportunities in partnership with the clients.
Project Manager
Infinite Communication
Atlanta, Georgia
01.2001 - 12.2004
- Project tracking
- Status reporting and client status meetings
- Follow up on outstanding issues and queries, flag critical path tasks
- Prioritize tasks and workload
- Check deliverables to insure they meet client requirements
- Deliver complete project materials per client requirements
- Maintain project schedules
- Communicate information
- Communicate status of project / information to project team
- Convey information about upcoming projects to functional manager(s) to get project team assigned
- Communicate project priorities to team
- Clearly define project deliverables
- Manage Budget
- Track project budget status
- Prepare for scope and schedule change
- Update financial systems as directed
- Complete monthly revenue recognition.
Assistant Communicate Editor
Land Hope Times
Atlanta, Georgia
01.1998 - 12.2000
- Edit and translate average 40 reporter contents from English to Chinese and help with the layout of the Chinese version of the newspaper
- Plan the Chinese version of the newspaper and write advertisements for promotions, try to make the Chinese version meet the customer’s requirements
- Offer suggestions and help develop plans for the new products launched on the company’s newspaper based on the tastes of Western customers
- Work with other departments to plan product promotions
- Perform other duties as assigned by the company.
Education
MBA - Master program, Department of Communications Management
Shih Hsin University
Taipei City, Taiwan 01.2018 - 01.2019
Associate of Science - CIS (Computer Information System)
Georgia Perimeter College
Georgia 03.2001 - 06.2003
Associate of Science - Microcomputer Specialist
Gwinnett Technical College
Georgia 03.2001 - 06.2003
Skills
MS Office, Access, outlook
Basicprofile
游佩文, Rosie Yu, Female, 03/10/76, Married, 163 cm, 68kg, rosieyu@hotmail.com, +886 0958230221, 13th Floor, No. 32 Minshou street, Qianzhen District, Kaohsiung City, Taiwan
Accomplishments
- Supervised team of 20 staff members.
- Collaborated with team of 20+ in the development of Coco Cafe & Coco Game Center POP UP store projects and attract 4 billions followers attendtion.
- Achieved 20 millions RMB sales through effectively helping with GUCCI Centennial VIP private event.
Languages
Chinese (Mandarin)
Native language
English
Advanced
C1
Timeline
Client Relationship Manager
GUCCI
02.2020 - 06.2021
Retail Marketing Manager
HUGO BOSS
09.2018 - 01.2020
MBA - Master program, Department of Communications Management
Shih Hsin University
01.2018 - 01.2019
Retail Marketing Manager
CHANEL
03.2013 - 08.2018
Trade Marketing Manager
LVMH –GUERLAIN
12.2008 - 02.2013
Assistant Account Manager
STORM Consulting
08.2006 - 11.2008
Senior Account Executive
STORM Consulting
01.2005 - 07.2006
Associate of Science - CIS (Computer Information System)
Georgia Perimeter College
03.2001 - 06.2003
Associate of Science - Microcomputer Specialist
Gwinnett Technical College
03.2001 - 06.2003
Project Manager
Infinite Communication
01.2001 - 12.2004
Assistant Communicate Editor
Land Hope Times
01.1998 - 12.2000
Head of Retail Marketing Manager
HUGO BOSS
1 2022 - 12.2023
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