Adobe Illustrator
Samira Me Kuai Sung
Senior Manager In Marketing Diamond And Fine Jewelry / Brand Manager / Advertising, Performing Artist Manager
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
14
14
years of professional experience
4
4
years of post-secondary education
4
4
Certifications
4
4
Languages
Work History
Marketing Manager / Fine Jewelry Designer
Enchante International Jewelry Ltd
Taipei/Shanghai
06.2014 - Current
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Implemented innovative business development strategies to increase customer base and expand market share.
- Worked with individual clients to design unique pieces, communicating effectively to establish vision and specifications.
Brand Manager
Most Feeling Ltd
Taipei/Sao Paulo
03.2014 - 07.2023
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Monitored inventory levels and made necessary adjustments to maximize sales and profits.
- Negotiated pricing and terms with vendors to secure best value for company.
- Created and managed social media campaigns to increase brand engagement.
Celebrity Agent
Song Dynasty Entertainment Ltd.
Taipei
02.2010 - 10.2013
- Collaborated with media and PR firms to promote company mission and values and to determine media messages.
- Managed and filed contracts, invoices and other documents associated with talent.
- Communicated with internal departments, vendors and contractors to discuss schedules, project requirements and upcoming appointments.
- Coordinated and managed sponsorships and sponsorship activation.
- Oversaw personal and professional calendars and coordinated appointments for future events.
Education
Bachelor of Science - Luxury Brand Management
Institute Marangoni
Milan, Italy 01.2013 - 11.2013
Gemologist Of Diamonds And Color Stones
Gemological Institute of America
Carlsbad, CA 04.2012 - 12.2012
Bachelor of Arts - Graphic Design
California State Of Long Beach
Long Beach, CA 02.2007 - 12.2009
Skills
Public and Media Relations
Marketing and advertising
Brand development
Campaign management
Planning and Coordination
Client communication
Diamonds/Gemstones Appraisal
Diamonds/Gemstones identification and grading
Software
Adobe Photoshop
Certification
GIA Graduate Diamond
Timeline
Marketing Manager / Fine Jewelry Designer
Enchante International Jewelry Ltd
06.2014 - Current
Brand Manager
Most Feeling Ltd
03.2014 - 07.2023
Bachelor of Science - Luxury Brand Management
Institute Marangoni
01.2013 - 11.2013
Gemologist Of Diamonds And Color Stones
Gemological Institute of America
04.2012 - 12.2012
Celebrity Agent
Song Dynasty Entertainment Ltd.
02.2010 - 10.2013
Bachelor of Arts - Graphic Design
California State Of Long Beach
02.2007 - 12.2009