Wan Kee Winki Shek
Marketing & Business Development
Taoyuan ,TPE
Summary
Passionated Marketing specialist specified in strategic business development and brand management, with years of experiences in international and local advertising agencies. Goal-oriented and with proven track record in business development and account management in event industry. Graduated from The Chinese University of Hong Kong with a MBA. Highly flexible with strong leading and interpersonal communication skills to work with dynamic teams. Relocated to Singapore for 2 years then move to Taiwan since 2021.
Overview
17
17
years of professional experience
1
1
Language
Work History
BREAK
01.2019 - Current
- Family relocation to Singapore
- To take care and focus on my child's early development from his ages 2 to 5 - Pursued self-interest in Art
- Learnt digital painting and advanced my watercolor painting skill by taking online courses - Acquired hand-on experiences and understandings on e-commerce by owning a store on Pinkoi to sell my artworks and managed the business's social media (IG@WinkishekART
SENIOR BUSINESS DEVELOPMENT MANAGER
ASIAWORLD-EXPO, KONG
01.2014 - 01.2018
- Proactively engaged networks and new contacts in the event industry to gauge business leads and equipped myself with industry knowledge and updates - Prepared business proposals and led the team to close quality deals leveraging on past marketing experiences and solid knowledge on the players in the industry - Key business won: Longiness Masters of HK (5-year contract renew HKD5M+), Baby & Family Expo, luxury VIP events for Ferrari, Porsche, Mercedes-Benz and international concerts including Madonna and Bruno Mars - Deputized Assistant Director of Business Development when necessary
ACCOUNT DIRECTOR
THE MARKETING STORE
01.2012 - 01.2013
- McDonald’s global brand activation agency
- Planned and managed its largest activation program MONOPOLY across Asia-Pacific (campaign budget per market
- USD700K+) - Led regular regional meetings and collaborated with cross-functional team comprised of McDonald’s Security, Operation, Legal, Supply Chain and Marketing to implement the program and enhance customer experiences - Account management responsible for sales forecasting, budget planning & control, and relationship management with program sponsors, licenser and media agency
ASSOCIATE ACCOUNT DIRECTOR
WE MARKETING GROUP
01.2006 - 01.2012
- Contributed to the growth of the start-up company by 100% in 7 years, it's awarded "The Independent Agency of the Year 2010" - Supervised HK and China teams to lead corporate pitching and to develop strategic branding and advertising campaigns for clientele in both markets - Account management with client portfolio across retail, luxury/beauty and FMCG
ACCOUNT EXECUTIVE
GREY WORLDWIDE
01.2005 - 01.2006
MCCANN-ERICKSON
01.2003 - 01.2004
- Direct experiences in managing all through-the-line advertising, brand identity, activation campaign, in-store POSM and celebrity management - Worked closely with global team to manage L’Oreal Paris’ brand identity and global marketing campaigns with local adaptations to suit HK Market
MARKETING EXECUTIVE
SUNDAY
01.2003
- Market research and sales forecasts, provided sales support
MARKETING INTERN
SIEMENS MOBILE & NETWORK
SHANGHAI
07.2002 - 01.2003
- Engaged in the international team to analyzed geographical mobile data and identified market opportunities in Mainland China
Education
MBA - undefined
The Chinese University of Hong Kong
Bachelor - Business Administration
The Chinese University of Hong Kong
Diploma of Commercial Design - undefined
First Institute of Art & Design
Skills
Fluent English and Proficient in Mandarin
Microsoft Office, Windows/Macintosh OS, Procreate, Photoshop1ST FLOOR, 85 MINYOU FIFTH STREET, TAOYUAN, TAIWAN 330Sales Strategies
Sales Strategies
Social media
Special events planning
Strategic thinker
Strategic marketing
Timeline
BREAK
01.2019 - Current
SENIOR BUSINESS DEVELOPMENT MANAGER
ASIAWORLD-EXPO, KONG
01.2014 - 01.2018
ACCOUNT DIRECTOR
THE MARKETING STORE
01.2012 - 01.2013
ASSOCIATE ACCOUNT DIRECTOR
WE MARKETING GROUP
01.2006 - 01.2012
ACCOUNT EXECUTIVE
GREY WORLDWIDE
01.2005 - 01.2006
MCCANN-ERICKSON
01.2003 - 01.2004
MARKETING EXECUTIVE
SUNDAY
01.2003
MARKETING INTERN
SIEMENS MOBILE & NETWORK
07.2002 - 01.2003
MBA - undefined
The Chinese University of Hong Kong
Bachelor - Business Administration
The Chinese University of Hong Kong
Diploma of Commercial Design - undefined
First Institute of Art & Design