Sherry Yen

• Empowered and rejuvenated several brands to recruit new fans with O2O marketing campaigns through Fashion Zoo omni-channel platform
• Hold full accountability for business development and HR function
• Successfully established international Influencer partnership through creating mutually beneficial collaborations and streamlined internal processes
• Completed numeral successful negotiations with international art talents to collaborate/crossover with several consumer brands in China
• Lead and oversee full life cycle from crossover apparel design to influencer campaigns for Descente new ski wear launch
• Lead and supervised cross-brand e-commerce agency on behalf of Italian fashion group
• Achieved annual revenue targets 30 million RMB through effective pitch presentations and client relationship building

Leveraged marketing communications experiences, entrepreneurial spirit, visionary approach, and leadership abilities to execute wide range of consulting engagements:

• OTB: Composed business proposal for group's kids wear brands to facilitate successful market entry into China
• Stella McCartney: Conducted market research and analysis covering 14 cities, providing valuable insights for client decision making.
• GreatWave Creative: Enhanced operations by doubling human resource utilization through creating internal workflow system and related employee training.

• Boosted company P&L through strong management intelligences across operations including business development, client service, strategic planning, finance disciplines, procurement strategy, and HR strategy
• Led cross-functional teams to successfully complete complex communication projects with Sephora, Stella McCartney, Garden of Life, Estee Lauder, AVON, Yili, and 4A agency partners
• Business Development: Generated 5M (RMB) in revenue within six months

• Orchestrated cross-functional operations for Luxe business unit as only non-French speaking manager in agency's steering committee
• Boosted Luxe account revenue by 200% within 6 months through developing high-performing teams and strong business negotiation skills: won every new business pitch including critical retainer accounts: Tiffany & Co., Sephora, Audemars Piguet, Biotherm
• Concurrently collaborated with Paris-based HQ team on new business pitches and China market study
• Led +20 cross-functional staff members from strategic planning, creative, social, production, to influencer community suppliers
• Successful lead digital & social campaigns for Sephora, Tiffany & Co., ETAM, Bally, Saint Laurent to rebuild brands' images to reconnect with Millennial consumers

• Lead DAN network cosmetics teams as Thought Leadership
• Built One-Agency Solution team for Estee Lauder account thorough leading over 30 staff from 3 agencies under DAN network that included branding, strategic planning, and digital principles
• Generated substantial business growth for Shiseido account thorough enhanced brand strategic thinking to elevate and revamp Shiseido brand image
• Served as core team member during global pitch to Intel

• Earned prestigious reputation in agency as Saver for Failing Accounts by significantly increasing client satisfaction levels with critical failing accounts thorough impeccable operations management and high-performance marketing campaigns for NESCAFE, Biotherm, Sanofi, MSD accounts
• Lead and collaborated with creative teams to develop for Biotherm, Lancome, Garnier, Sanofi, and MSD that exceeded client expectations and drove positive results
• Successfully recruited, trained, and directed 20+ cross-level account professionals to deliver impeccable service to exceed demanding clients' expectation, resulting in client retention and contract renewed
• Lead and launched complex NESCAFE One Brand program to transform fragmented brand images to one renewed image
• Elevated Nestle Ice Cream brand positioning through revamped product packaging through the line
• Led multi-country contract negotiations with brand spokespersons' agents