Help grow, manage, and optimize social media presence on all platforms, including but not limited to Instagram, TikTok, Weibo, WeChat, Little Red Book, Zhihu etc.
Measure and monitor traffic on social media platforms and help develop strategies to increase ad effectiveness.
Build the content strategy for our key social media channels with the intent to increase engagement.
Communicate with social media followers, respond to queries in a timely manner and monitor customer reviews.
Create high-quality contents, including but not limited to Blogs, newsletters, presentations, video scripts etc. that are in line with the company’s marketing guide.
Create and share engaging daily content, including text, images, and videos that promote the company’s brand.
Ensure current social media strategy aligns with company goals and values.
Measure the success of social media campaigns using KPIs.
Monitor client engagement and interact with clients on social media posts.
Create editorial calendars and syndication schedules.