SIRAO SONG

Responsible of Omio's APAC digital marketing which is included Great China and Japan.

• Work cross functionally with CRM, Product, SEO, ASO, Brand, and Engineer team.
• Build On-page SEO planning and execute SERP optimization to drive traffic from the beginning to the end.
• Experiences includes keyword research, competitor analysis & gap analysis, content creation, headline & title optimization, FAQs generation, link building, automatic component optimization with A/B test, etc.
• Create visualized reports in Google Studio to track web performance from different angles by merging data from multiple sources including GSC, GA, BQ and internal database.
• Key metrics include traffic, conversions, CAC, keyword rankings & coverage, domain authority, etc.
• Conduct data analysis related APAC user behavior and business trends, present findings to relevant teams to make them understand our work better and help apply results to optimization phase.
• Paid Marketing monitoring and analysis for Google Ads of Great China & Japan and Yahoo Japan.
• Conduct product user research by questionnaire for Japanese users and output report to help building user persona and product localization for APAC market.
• Operate social media channel for Japanese marketing on Twitter (monthly 400k impressions from organic) and Ameba Blog.
• Communicate and get feedback from customers for company product by social media.
• Shape content marketing strategy for Japan domain, implement content generation, content analysis and writer management.
• Affiliate Partnership building with Japanese partners.
• Successfully built business collaboration with more than 20 publishers and subnetworks in Japan.

• Responsible for marketing and customer service, business development of Japan for Chinese game companies.
• Customers include major domestic game and vertical media companies.
• 1.
• Monitor and report user growth, ARPU and other essential operational data.
• 2.
• Developed promotion strategy in coordination with operation team.
• 3.
• Cooperated with Japanese and Chinese online & offline media channels.
• 4.
• Helped a customer product enter the TOP10 of Japan Apple/Google store list.

• Responsible for overseas market development of data center business.
• Arrange sales teleconference in English and assist in develop sales strategies.
• Customer and internal coordination such as trade/legal/administration consultation.
• Formulation and negotiation of all aspects of English / Japanese contracts.
• Familiar with related legal knowledge in English and Japanese.
• Proceed Sales Projects for new customers in Indian and Philippines.