Smith Chen
Business Unit Director
Taipei City,TPE
Summary
Business professional with commitment to high standards and result-oriented strategies. Known for impactful leadership in driving business growth and enhancing operational efficiency. Emphasizes team collaboration and adaptability to changing requirements, ensuring reliable and flexible contributions. Key skills include strategic planning, financial oversight, and team leadership.
Overview
13
13
years of professional experience
Work History
Business Unit Director
Edwards Lifesciences
03.2025 - Current
- Lead the strategic direction and execution of the THV business unit in Taiwan, driving sustainable revenue growth and market share expansion.
- Manage cross-functional teams including sales, marketing, clinical, and market access to align on commercial priorities and deliver business objectives.
- Develop and execute go-to-market strategies for new product launches, competitive positioning, and territory development.
- Own the annual operating plan (AOP), including P&L responsibility, forecasting, and resource allocation.
- Cultivate strong relationships with key opinion leaders, healthcare providers, and institutional stakeholders to ensure optimal therapy adoption and long-term partnership.
- Lead talent development and succession planning to build a high-performing, customer-focused team culture.
- Monitor competitive landscape and healthcare policy trends to proactively adjust business strategies.
Sr. Sales Manager
MicroPort
05.2021 - 03.2025
- Report to Senior Regional Director, Asia Pacific.
- Led P&L planning and management to align with company performance goals.
- Oversee the full product line, including Cardiology, Neurology products, and Robotic systems.
- Organized the MicroPort Taiwan branch and executed the One MicroPort Project.
- Managed 2 distributors to exploit market opportunities, plan sales strategies and set targets.
- Developed new distributors and logistics for different target groups and business scopes.
- Controlled sales forecasts and operational costs to ensure profitability.
- Analyzed market trends and developments based on NHI reimbursement data/policy and kept up-to-date with competitive prospects to identify business opportunities.
- Integrated and analyzed market data via territory surveys, NHI, and third-party data companies.
- Boosted marketing campaigns and exhibitions in collaboration with the global marketing team.
- Collaborated with medical societies for educational conferences and international webinars.
- Secured the Hong Kong national tender for Cardiovascular products in Q1 2022.
- Cooperated with the clinical team on global clinical trials and initiated local studies.
- Led new product launch plans and market activation events.
- Achieved sales growth rates of 289% in FY20, 113% in FY21, 129% in FY22, and over 200% YTD.
Sales Manager & Deputy Product Manager
Boston Scientific
10.2018 - 05.2021
- Reported to the General Manager, TW.
- Achieved $21 million USD in annual sales revenue in FY20.
- Enforced annual financial (P&L), resource, and strategy planning, and monitored product forecasts, inventory stock, and ASP pricing strategy.
- Planned short-term and long-term product strategies, business proposals, and BU marketing budgets.
- Cooperated with the APAC team on global studies, market dynamics surveys, and a 3-year business plan.
- Managed 3 sales supervisors and led a team of 15 sales reps in Interventional Cardiology.
- Motivated a new business model for 15 hospitals to transition distributors.
- Responsible for distributor management, strategy planning, target setting, and identifying business opportunities.
- Hosted cross-functional meetings with marketing, finance, RA/QA, and operations teams.
- Achieved double-digit sales growth for 6 consecutive years.
- FY18: +121% GR versus FY17 and +112% target achievement rate.
- FY19: +134% GR versus FY18 and +124% target achievement rate.
- FY20: +117% GR versus FY19 and +108% target achievement rate (despite COVID impact).
- Converted over 70% market share for Intravascular Ultrasound machines.
- Appointed Deputy Product Manager from Dec 2019 to Oct 2020, supporting product launches, pricing strategies, and inventory forecasts.
Territory Manager
05.2015 - 09.2018
- Reported to Business Unit Manager, TW.
- Sold DES, balloon catheters, intravascular ultrasound machines, and atherectomy machines.
- Managed distributor relationships and product forecasts with the supply chain team.
- Developed new markets and improved sales.
- Achieved high market share for the full product line in key accounts.
- Conducted internal training for distributors and the sales team.
- Mentored sales trainees and junior sales reps to achieve sales targets and career development.
- Increased CMUH DES market share from 2% to 60% since 2015.
- Achieved market dominance with over 60% market share in key accounts.
- Achieved $1.7 million USD in annual sales revenue in a single key account in FY18.
- Achieved $1.2 million USD in annual sales revenue in a single key account in FY17.
- Overachieved sales targets by +58% in FY16 and 116% in FY15.
Territory Manager
Colgate Hill's Pet Nutrition
05.2014 - 05.2015
- Reported to Business Unit Manager, TW.
- Managed science-led nutrition products in Central Taiwan.
- Led a team of 2 sales reps to reach targets and smoothly transitioned the new business model.
- Assisted in setting up the Hill’s Taiwan branch.
- Transformed the TW business model from distributorship to direct selling.
- Monitored marketing budgets to maximize business development effectiveness.
- Overachieved sales targets by 128% in FY14.
Sales Executive
Eli Lilly
02.2012 - 05.2014
- Reported to Regional Manager, TW.
- Managed Urology medication therapy in Central and South Taiwan.
- Developed and managed business in channel pharmacies, clinics, and hospital systems.
- Monitored territory marketing budgets to maximize operational efficiency.
- Collaborated with key customers to find more patients through educational events.
- Achieved sales growth of +17% over targets in FY12 and +38% in FY13.
Education
Executive MBA -
The University of Texas At Arlington
Bachelor of Science - Industrial Engineering
National Formosa University
Skills
Operations management
Sales management
Team collaboration
Customer relationship management
Sales strategies
Strategic planning
Marketing strategy
Business leadership
People development
Business management
Timeline
Business Unit Director
Edwards Lifesciences
03.2025 - Current
Sr. Sales Manager
MicroPort
05.2021 - 03.2025
Sales Manager & Deputy Product Manager
Boston Scientific
10.2018 - 05.2021
Territory Manager
05.2015 - 09.2018
Territory Manager
Colgate Hill's Pet Nutrition
05.2014 - 05.2015
Sales Executive
Eli Lilly
02.2012 - 05.2014
Executive MBA -
The University of Texas At Arlington
Bachelor of Science - Industrial Engineering
National Formosa University
Similar Profiles
Lisa CaldwellLisa Caldwell
Clinical Implant Specialist at Edwards LifesciencesClinical Implant Specialist at Edwards Lifesciences
Luke HoLuke Ho
Project Lead at Edwards LifesciencesProject Lead at Edwards Lifesciences
Lacie HixLacie Hix
Manager Clinical Education at Edwards LifesciencesManager Clinical Education at Edwards Lifesciences
Deng GarangDeng Garang
Quality Inspector at Edwards LifesciencesQuality Inspector at Edwards Lifesciences
Pin Hsun LinPin Hsun Lin
Math Tutor at One-on-one TutoringMath Tutor at One-on-one Tutoring