Spencer Hung
Managing Director
Taipei City,TPE
Summary
Managing Director leading Taiwan operations with expanded accountability for 2–3 business lines across P&L ownership in Hong Kong and Technology & Durable BU after the GfK acquisition. Shapes growth strategy, builds high-performing teams of 21–40 people, and advances 1–2 growth initiatives per year such as Consumer Panel development across Retail Solutions and Consumer Research. Aligns commercial execution with portfolio expansion to protect growth and deepen market leadership.
Overview
27
27
years of professional experience
Work History
Managing Director
NielsenIQ Taiwan
01.2023 - 07.2026
- Post separation from Nielsen Media and acquired by Advent, being appointed as Managing Director of Taiwan, and was expanded to cover Hong Kong P&Ls till 2024 June.
- Post acquisition of GfK, adding Technology& Durable BU into my accountability, other than Retail solutions and Consumer Research solutions.
- Track records of leading high performing teams to accelerate growth, and develop next phase strategies to stay ahead of the curve, such as Consumer Panel development.
Vice President
Nielsen Taiwan
08.2020 - 12.2022
- In accordance to 4-verticals structure, I was appointed to be the Site Leader of Nielsen Taiwan office, while being accountable for the P&L of Retail Intelligence vertical.
- The responsibility of a Site Leader is expected to support employees’ engagement to help bring all Taiwan office associates together.
Nielsen Taiwan
01.2017 - 08.2020
- On top of three vertical P&L management, expanded to lead Retailer Service team with additional 10 members. Other than providing services to POS coop retailers, cash revenue is one of the main focuses to drive deeper engagement with retailer clients and Nielsen solution penetration.
Senior Director
Nielsen Taiwan
01.2015 - 01.2017
- Lead Healthcare vertical and Emerging vertical with combined revenue size to be 3.5 million USD. Starting from July 2015, took over vertical leader of Liquor&Tobacco with revenue of 3 million USD. Manage a team of 10 members.
- In 2016 and 2017, successfully won a 1.4M USD job with a beer manufacturer, and a 1M USD project with a tobacco manufacturer.
Nielsen Taiwan
10.2013 - 12.2014
- Commercial Excellence and Business Development, focusing on bringing in new strategic initiatives and making them commercialized, and also focusing on new business development including new sector/industry expansion.
- I successfully out-reached to 60+ new logos and delivered 300K+ incremental revenue annually.
Senior Director – Product and Research
Nielsen China (CR-Nielsen)
08.2011 - 10.2013
- Relocated to Shanghai looking after overall Shanghai online business, including audience measurement, ad solutions, social media research, and customized online studies, with 20 members among three sub-teams. Annual revenue grew from a few hundred thousand USD to 2 million USD.
Nielsen China (CR-Nielsen)
09.2010 - 08.2011
- Based in Beijing looking after teams of online product development and management, social media monitoring research, technical development, and marketing. Closely connected to HQ in US and regional center in Australia.
Associate Director – Digital/Online Service
TNS China
04.2008 - 08.2010
- Have successfully led and built up online research related methodology and expertise through client education, research teams development, cooperation with the Hub, process refinement, etc.
- Achievements:
- Have established digital service capability of TNS China through training and client meeting
- Have helped TNS China online research business grow double of its original size
- Continuously being part of regional digital teams to develop cutting edge online applications and work on best practices such as research-on-research projects
Associate Director – New Business Development
TNS Taiwan
04.2003 - 06.2009
- Have worked on syndicate business development, TNS Taiwan 6D business set up/development, PR/Marketing development, and TV Audience Measurement business development. Currently in 2009 the main focus is client developing.
- Achievements :
- During syndicate business development, successfully helped launch CardioMonitor and commercialized it.
- Successfully helped build up TNS Taiwan online research foundations and pushed online research revenue from none to 10% of total annual revenue.
- Successfully established PR system from ground zero and managed to have public exposure for the company from zero press to 50+ exposures within one year.
Product Development Senior Supervisor
Eastern Broadband Telecom Corporation
12.2000 - 03.2003
- Product Development and Marketing Support on dedicated data services and special projects encompassing a wide range of duties including coordinating Engineering Design, Costing, Financial Analysis, Pricing, Customer Proposals and Presentations, and managing the establishment of business process. Product development focus is to enable company’s network components to offer bundled services data transmission and Internet access both domestically and internationally.
- Achievements : Successfully helped launch and manage data services including Leased Line, Ethernet Leased Line, IPLC, Internet Access Line, Managed Internet Access Line, IP Peering/Transit.
Sales&Marketing Manager
NetValue Corporation Limited
05.2000 - 12.2000
- Served as a Sales&Marketing Manager and led Sales and Marcom force to execute sales plan and marketing strategies.
- Achievements : Signed up clients like Yahoo, Kimo and MSN and executed post-sales client service. Successfully increased brand recognition through series of seminars and road shows.
- NetValue is a professional Internet Marketing Research Company providing syndicated on-line behavior report and web-based on-line behavior data-mining tool using Internet user panel.
Project Manager
Tai-Hwa International Telecom Corporation Limited
10.1999 - 05.2000
- Served as a Project Manager to execute project management of service provisioning、 commercial contract negotiation、 client service and technical support.
- Achievements : Successfully managed the project of VSAT connection build-up from Taiwan to India and Cambodia.
- Tai-Hwa is a Telecom company focusing on ISR business through IPLC and VSAT.
Education
Master of Science - Telecom Management
Oklahoma State University
09-1999
Master of Business Administration - undefined
University of Central Oklahoma
06-1998
BA - Statistics
Tung-Hai University
06-1994
Skills
P&L management
Executive leadership
Business strategy
Team leadership
Stakeholder management
Corporate governance
Business transformation
Budget planning
New business development
Key account management
Go-to-market strategy
Strategic partnerships
Revenue growth strategy
Timeline
Managing Director
NielsenIQ Taiwan
01.2023 - 07.2026
Vice President
Nielsen Taiwan
08.2020 - 12.2022
Nielsen Taiwan
01.2017 - 08.2020
Senior Director
Nielsen Taiwan
01.2015 - 01.2017
Nielsen Taiwan
10.2013 - 12.2014
Senior Director – Product and Research
Nielsen China (CR-Nielsen)
08.2011 - 10.2013
Nielsen China (CR-Nielsen)
09.2010 - 08.2011
Associate Director – Digital/Online Service
TNS China
04.2008 - 08.2010
Associate Director – New Business Development
TNS Taiwan
04.2003 - 06.2009
Product Development Senior Supervisor
Eastern Broadband Telecom Corporation
12.2000 - 03.2003
Sales&Marketing Manager
NetValue Corporation Limited
05.2000 - 12.2000
Project Manager
Tai-Hwa International Telecom Corporation Limited
10.1999 - 05.2000
Master of Business Administration - undefined
University of Central Oklahoma
BA - Statistics
Tung-Hai University
Master of Science - Telecom Management
Oklahoma State University