Steven Hsiao

Industry Focus: Automotive, Industrial,, Home Appliances, Food & Beverage

-Managed a portfolio of 20+ accounts (US/Europe) with $5 million USD in annual sales, including largest customer in the company. Grew account sales by 10-20% per year from 2021-2024.

-Spearheaded weekly sales team meetings, providing insights on customer orders, factory capacity, and pipeline updates to the General Manager for strategic planning.- Identified and pursued new business leads via cold calling, Panjiva database research, and persistent follow-up. Developed a new customer account that grew into one of the company's top 20 clients, contributing an average of $200K USD in annual revenue.

- Collaborated cross-functionally with R&D, Quality, and Production Planning teams to resolve customer issues and align internal teams with client expectations.

- Planned and conducted annual U.S. customer visits, strengthening key client relationships and identifying expansion opportunities.-Organized and participated in yearly trade shows across the USA (AAPEX) and Europe (Automechanika Frankfurt), generating new leads and expanding the customer base.

-Collaborated with the management team to increase company gross margin from 15% to 28% by analyzing product costs, optimizing pricing strategies, and improving product structure

-Communicated job status to relevant departments both on the agency and client side for British American Tobacco's brands including, Dunhill and Kent.

-Liaison between creative team, clients and vendors in managing retailer’s specific in-store displays, product launch campaigns and digital tactics.

-Coordinated and compiled weekly client and internal meeting reports for status updates.

-Developed creative briefs based on client/agency input and knowledge to start internal workflows.