Dynamic and results-driven digital marketer with 6+ years of experience leading app growth, influencer marketing, and product strategy across Southeast Asia—especially Thailand, Vietnam, and the Philippines. Proven success in launching viral campaigns, managing multi-app portfolios, and driving user engagement through organic growth and localized content. Strong cross-functional leadership with hands-on experience in GTM planning, product ownership, and market localization.
Hi, I’m
SUSAN HUANG
App And Product Growth
Summary
Overview
6
years of professional experience
2
Languages Professions
3
Apps rank #1 in Thailand
Work History
Meitu
Product Owner & Global Marketing Manager
04.2023 - 05.2025
Job overview
- Led growth strategy and campaign execution for BeautyCam, Wink, and Meitu, with a deep focus on Thailand.
- Achieved App Store and Google Play #1 ranking for over a month across all three apps, with 100% organic growth.
- Drove 120% DAU growth in three months with localized trend marketing and community engagement.
- Reached 2.5M+ DAUs and 1.2M+ new device activations in a single day (BeautyCam, Thailand).
- Executed influencer collaborations with local stars and creators (e.g., Dreamgals, Namcha), and IP brands (e.g., Butterbear).
- Oversaw cross-border campaigns for Vietnam, Malaysia, and the Philippines.
- Product Owner of Starii, a new lifestyle app: Defined the product roadmap, features, and positioning from concept to launch.
- Aligned cross-functional teams (product, design, marketing) to deliver a localized and user-first experience.
Microsoft
Partner Channel Marketing Manager
09.2021 - 08.2022
Job overview
- Created and executed GTM strategies to enhance partner adoption and digital transformation
- Supported Microsoft Partner Network operations, events, and demand generation
- Organized joint campaigns and training initiatives with local distributors and tech teams
- Monitored partner performance and provided feedback on areas of improvement.
- Achieved successful client outcomes by identifying and addressing their unique needs and goals.
- Networked with other professionals and organizations to expand contacts and opportunities.
- Stayed informed on industry developments and market trends to gain competitive advantage.
- Directed firm's marketing and branding efforts, crafting compelling image that attracted top-tier clients.
CloudMile
Digital Marketing Specialist
06.2019 - 08.2021
Job overview
- Delivered full-funnel B2B digital campaigns, generating quality leads through webinars and EDMs.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Completed 20+ product webinars during the pandemic, with measurable sales impact.
- Collaborated across departments to improve lead nurturing and campaign efficiency.
- Tracked and reported on campaign performance, providing actionable insights for continuous optimization.
Education
Shih Shin University
Bachelor of Arts from Department of Radio, Television, And Film
09.2015 - 06.2019
University Overview
Shih Shin University
Bachelor of Arts from Public Relations & Advertising
09.2014 - 06.2019
University Overview
Skills
App growth strategist
Additional Information
Additional Information
- Animal lover
- Obsessed with Adventures
Timeline
Product Owner & Global Marketing Manager
Meitu
04.2023 - 05.2025
Partner Channel Marketing Manager
Microsoft
09.2021 - 08.2022
Digital Marketing Specialist
CloudMile
06.2019 - 08.2021
Shih Shin University
Bachelor of Arts from Department of Radio, Television, And Film
09.2015 - 06.2019
Shih Shin University
Bachelor of Arts from Public Relations & Advertising
09.2014 - 06.2019
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