Suwei (蘇煒翔)
New Taipei
Summary
Dynamic Senior Marketing Specialist with a proven track record at Gamesofa, driving campaigns that achieved No.1 download rankings. Expert in digital advertising and data analysis, optimizing creatives for diverse audiences. Successfully planned high-impact esports events, enhancing brand visibility and user engagement, while fostering cross-team collaboration through innovative performance dashboards.
Overview
7
7
years of professional experience
Work History
Senior Marketing Specialist
Gamesofa
09.2021 - Current
- Led advertising for “Godgame Mahjong” in Taiwan, Hong Kong, and Macau, consistently reaching No.1 in the Casino category download rankings.
- Over 3 years of experience with digital platforms: Google, Meta, TikTok, X, Unity, and Apple Search Ads. Proficient in MAI, AEO, VO optimization to hit CPI and ROAS targets; achieved 7D ROAS +54% in peak performance.
- Built a real-time creative performance dashboard using Looker Studio to visualize ad effectiveness and reduce cross-team communication costs.
- Planned high-impact marketing campaigns and tournaments, including Regional Mahjong Championship, partnering with brands like vivo, Laurel, juliart, and illustrators like Cappo and Incrediville, resulting in a 6% increase in gameplay duration.
Gaming Community Intern
Dcard
09.2020 - 03.2021
- Organized online esports events: Rainbow Six Siege Cup (160 players) and League of Legends Mid-lane Duel (300 players).
- Wrote gaming articles and unboxing content, improving board traffic and commercial pitch quality.
- Managed over 30 game boards, strategizing community engagement to grow user base.
Project Intern
WeBackers(Gamania)
02.2018 - 09.2018
- Supported crowdfunding project operations and client outreach, wrote press releases to promote campaigns.
- Co-hosted and spoke at the “Entertainment Internship Project” seminar.
Education
Master of Arts - Communication & Technology
National Chiao Tung University
Hsinchu, Taiwan01-2021
BBA - Business Administration
Fu Jen Catholic University
Taipei, Taiwan06-2018
Skills
- Digital Advertising: Experienced with campaigns in Taiwan, HK, Macau, Vietnam Monthly ad budget ranged from NT$1M–10M Expert in optimizing creatives for different age groups and cultural contexts
- Event & Partnership Management: Planned tournaments and secured brand collaborations to increase visibility and engagement
- Creative Strategy: Coordinated with design and video teams to produce over 100 ad creatives (styles include vlog, regional themes, game-specific slang)
- Data Analysis & Game Research: Skilled in Excel, SPSS, R, Python, Ucinet, and Gephi Master’s thesis analyzed 400 Twitch channels over 4 years, uncovering factors influencing streamer longevity through mixed methods
Languages
English TOEIC 885
Upper intermediate (B2)
Timeline
Senior Marketing Specialist
Gamesofa
09.2021 - Current
Gaming Community Intern
Dcard
09.2020 - 03.2021
Project Intern
WeBackers(Gamania)
02.2018 - 09.2018
Master of Arts - Communication & Technology
National Chiao Tung University
BBA - Business Administration
Fu Jen Catholic University
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