Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Languages
Timeline
StoreManager
Szu Ting Lai

Szu Ting Lai

Sales
Hsinchu,TW

Summary

Hello, I’m Michelle.

I am a person who loves learning, is full of ideas, and excels in rational communication and problem-solving. I embrace challenges and am passionate about life. If I were to compare myself to something in the world, I would say I am like water—maintaining steady, flowing relationships with clients while generating a steady stream of business, much like the continuous waves of the sea.

With fifteen years of experience in sales, I have a strong affinity for developing new clients and maintaining friendly relationships with existing ones. I am skilled at quantifying and organizing goals to achieve sales targets. My experience spans both B2B and B2C sectors.

In B2C, my experience includes:

  • Cold calling and scheduling meetings
  • Conducting interviews with clients for two to three hours to understand their needs and spending goals
  • Guiding clients through the process to increase the probability of closing deals

I found personal value in this job. The flexible working hours and generous bonuses allowed me to schedule client visits and set monthly sales targets with significant autonomy. My average transaction value ranged from NT$30,000 to NT$50,000, and I consistently achieved sales of NT$500,000 per month. I once exceeded my target by NT$700,000 for six consecutive months, with a peak of NT$1.2 million in a single month. I also shared my sales experience and trained other sales staff in different regions of Taiwan.

The internal training at the company was comprehensive, focusing on phone scripts and effective in-person sales techniques. This experience greatly benefited me, helping me assist clients in finding their value and achieving high levels of customer recognition and satisfaction.

Currently, I work in B2C at an analysis laboratory, serving as a bridge between the company and its clients. I work with Taiwan’s largest analysis laboratory, focusing on semiconductor IC group clients. My role involves:

  • Maintaining and advancing client relationships and orders
  • Managing sales targets and client relations
  • Developing new clients and assisting with internal and external communication

The company provides extensive analysis services with professional engineers to solve client problems and offer expert evaluations. My responsibilities include integrating quotes, processing orders, establishing contracts, and coordinating with group clients on SOP setup. I consistently achieve over 120% of my sales targets, and one client order I secured over six months exceeded my goal by 250%.

I hope to be given the opportunity for an interview with your esteemed company. Thank you very much for reviewing my resume and introduction.

Thank you.

Overview

12
12
years of professional experience
4
4
years of post-secondary education
1
1
Certification

Work History

Sales Officer

MA-TEK
12.2020 - Current
  • 國內務 |
  • Responded to customer needs by answering questions and providing detailed information about [Product or Service].
  • Enhanced customer satisfaction with timely follow-ups and personalized service.
  • Cultivated strong relationships, establishing trust and loyalty among clients.
  • Boosted sales performance by identifying and targeting high-potential leads.
  • Collaborated with marketing team to develop promotional materials to boost product visibility.
  • Enhanced sales operations through development of new sales strategies, cold calling techniques and customer follow-up
  • Provided exceptional pre-and post-sales support, ensuring client satisfaction at all stages of the process.
  • Implemented cross-selling techniques within the team that significantly increased average transaction value.
  • Developed strategic sales plans for achieving revenue growth and exceeding targets.
  • Reviewed customer feedback regularly, making adjustments to products or services as needed based on findings.
  • Streamlined sales processes by implementing efficient CRM systems and tools.
  • Prepared sales reports with informative graphs and charts to outline key data.

Sales Officer

PAKTOR
09.2018 - 08.2020
  • 1年2個
  • Enhanced customer satisfaction with timely follow-ups and personalized service.
  • Cultivated strong relationships, establishing trust and loyalty among clients.
  • Boosted sales performance by identifying and targeting high-potential leads.
  • Researched target market and identified customers' unique needs to suggest suitable products.
  • Collaborated with channel partners to identify and qualify mutually rewarding sales and business opportunities.
  • Analyzed competitors'' offerings, adjusting sales tactics to maintain a competitive edge.
  • Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.

Sales Officer

DAWAY
08.2014 - 07.2018
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Researched sales opportunities and possible leads to exceed sales goals and increase profits.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.

Sales Advisor

GLOBEL MATERIAL SCIENCE TAIWAN
09.2013 - 07.2014
  • Increased sales by offering advice on purchases and promoting additional products.
  • Listened to customer details and offered matching solutions to meet wide range of requirements.
  • Collaborated with team members to achieve monthly sales goals and improve overall performance.
  • Assisted customers with after-sales support, resolving issues quickly and maintaining high satisfaction levels.

Sales Clerk

Ming-Lii Technology Co.,Ltd
07.2012 - 08.2013
  • Developed strong relationships with customers, driving repeat business and loyalty.
  • Worked to build relationships with customers and built potential for additional sales.
  • Exceeded monthly targets by diligently following up on leads and closing deals promptly.
  • Provided exceptional customer service, resulting in numerous positive reviews and referrals.

Education

Bachelor of Science - 大學

Chung Hua Univertsity
05.2007 - 05.2011

Skills

Excel

Certification

小型車駕照

Additional Information

希望能夠在貴公司面試,非常期待與您見面。

Languages

中文
Proficient
C2

Timeline

Sales Officer

MA-TEK
12.2020 - Current

Sales Officer

PAKTOR
09.2018 - 08.2020

Sales Officer

DAWAY
08.2014 - 07.2018

Sales Advisor

GLOBEL MATERIAL SCIENCE TAIWAN
09.2013 - 07.2014

Sales Clerk

Ming-Lii Technology Co.,Ltd
07.2012 - 08.2013

Bachelor of Science - 大學

Chung Hua Univertsity
05.2007 - 05.2011
Szu Ting LaiSales