Tammy Tsai
Digital Marketing Director
Summary
- A seasoned marketing and communications leader with over 15 years of experience
- Driving brand transformation, stakeholder engagement, and impact-driven campaigns across the high-tech, automotive, and non-profit sectors.
- Proven ability to lead cross-functional teams and manage multi-channel strategies that align with ESG goals and influence public behavior.
- Adept at collaborating with C-suite executives, producing multilingual strategy and content, and fostering community engagement.
- Passionate about sustainability, social impact, and creative leadership that drives long-term value for both organizations and society.
Overview
16
16
years of professional experience
3
3
Languages
Work History
Digital Marketing Director
World Vision Taiwan
05.2021 - Current
- Led Taiwan to become the only country among 100 World Vision offices globally with consistent fundraising growth over 18 months
- Hit a new global record for the lowest CPA among World Vision worldwide offices.
- Successfully doubled the annual fundraising amount in 2021 and continuously growing through digital marketing channels.
- Lead the organization’s digital engagement and advocacy strategy, integrating sustainability narratives to inspire over 100K+ supporters.
- Partner with internal and external stakeholders, including media, government, and corporate CSR teams, to co-create campaigns aligned with ESG goals.
- Supervise a 7-person digital team covering content, visual, paid media, and strategic planning.
Communications & PR Manager
Volvo Cars Taiwan
01.2018 - 01.2020
- Oversaw brand storytelling, corporate social responsibility (CSR) communication, and stakeholder relations.
- Led sustainability-themed events and campaigns, positioning Volvo as a responsible mobility leader.
APAC Creative Lead
Kingston Technology / HyperX
01.2014 - 01.2017
- Developed APAC-wide B2B & B2C communication strategies for tech and lifestyle brands.
- Produced multilingual content and led regional campaigns promoting innovation, tech education, and youth engagement.
Advertising Associate Account Director
Havas Worldwide Taiwan
01.2009 - 01.2014
- Provided strategic communication counsel to Fortune 500 clients, including sustainability messaging and crisis communication.
- Coordinated with regional and global teams to localize high-impact marketing and advertising communicatons.
Education
Bachelor of Design - Digital Communications And Multimedia
Massey University
New Zealand 04.2001 -
Key Achievements
- Spearheaded digital transformation and storytelling strategy at World Vision Taiwan, boosting sponsorship conversions and brand trust through purpose-driven campaigns aligned with SDGs.
- Directed APAC-wide creative and brand marketing initiatives for Kingston and HyperX, delivering campaigns tailored to diverse cultural audiences and achieving double-digit engagement growth.
- Led cross-sector stakeholder partnerships and advocacy events with executive teams, NGOs, and government, driving collective impact and sustainability awareness.
- Managed multi-million-dollar marketing budgets and guided high-performing teams of creatives, planners, and analysts across APAC.
- Successfully launched bilingual (Mandarin/English) ESG-related digital content, CSR campaigns, and community outreach projects in both corporate and NGO settings.
Awards And Recognitions
- Best Marketing Award – Hyundai Global Marketing Award (Korea)
- Golden Award – China Content Marketing Awards (China)
- Golden Award – Top 10 Microfilm 2013 (Taiwan)
- Golden Award – Montreux Advertising Awards (Switzerland)
- Best Marketing Ad – New York Festivals Advertising Awards (USA)
- Best Creative Ad – CCMA (China)
- Best Communication Method – CCMA (China)
- Best Microfilm – CCMA (China)
- Best Ad Award – Adfest (APAC)
References
- Fish Chen (fish.chen@havas.com)
Managing Director & Chief Creative Officer, Havas Worldwide
- Susan Yang (susan_yang@kingston.com)
Marketing Director, Kingston Technology, HyperX
- Luca Di Fiore (luca.difiore@gmail.com)
Former Razer R&D Director, Present Adata/XPG Product Director
Skills And Tools
- Stakeholder Engagement & Communication
- Cross-functional Project Leadership
- Digital Strategy & Analytics (GA, Meta Ads, SEO Tools)
- Multilingual and APAC area Content Strategy Planning
- CMS Platforms & Basic Web Tech (WordPress, Wix)
- Public Relations & Crisis Communication
Timeline
Digital Marketing Director
World Vision Taiwan
05.2021 - Current
Communications & PR Manager
Volvo Cars Taiwan
01.2018 - 01.2020
APAC Creative Lead
Kingston Technology / HyperX
01.2014 - 01.2017
Advertising Associate Account Director
Havas Worldwide Taiwan
01.2009 - 01.2014
Bachelor of Design - Digital Communications And Multimedia
Massey University
04.2001 -
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