Qualified Marketing Executive with 5 years of experience in both online-offline marketing. Dedicated Marketing Executive adept at creating dynamic branding campaigns. Knowledgeable in social marketing. Successful career history comprising more than 4 years. Innovative social media specialist building client-customized marketing campaigns with statistical success and ingenuity. Creative online product promoter, developing social media content aligned with brand image and target audience.
Hi, I’m
Tammy (ChiaYi) Teng
Basel
Summary
Overview
5
years of professional experience
Work History
SeedsHub Inc.
Marketing Executive
05.2023 - Current
Job overview
- Coordinated appointments and meetings for marketing director with 6 active projects.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Designed, managed and oversaw marketing material and promotional literature for brand. Preserved brand integrity by monitoring consistency and quality of marketing content.
- Identified value propositions and key messages for company marketing campaigns. Planned and executed member event for coworking space. Hold 2023 year-end business party and so on social media contents(including Meta, Google Business, LinkedIn, Website column and LINE Official Accounts).
- Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.
Les Cs News
Co-Founder
03.2019 - 12.2021
Job overview
- Introduced new methods, practices, and systems to reduce turnaround time.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Developed marketing materials and campaigns to boost brand awareness and customer engagement, highest followers number had reach 14K.
- Anticipated consumer trends and keep brand up to date.
- Created Instagram's contents, translated french news into mandarin with simplified-casual way.
Ogilvy Taiwan
Social Media Planner
04.2020 - 06.2021
Job overview
- Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts.
- Maximized effectiveness of marketing campaigns by diversifying strategies across traditional and online platforms, such as LINE official account and Facebook.
- Oversaw digital billing processes for content creators and media management personnel.
- Developed presentations, execution plans and tracking metrics for each campaign.
- Collaborated with key opinion leaders on development of social media outreach content.
Education
Fujen Catholic UniversityNew Taipei City
Bachelor of Arts from French Literature
06.2019
University Overview
- Member of French Department Student Association, 2017 to 2018.
- Graduation Performance, Main character and Marketing team leader.
Skills
- Social media engagement
- Story development and brand management
- Google Analytics
- Marketing Program Management
- Creative and innovative
- Digital marketing
- Campaign management
- Google Analytics Understanding
Languages
Chinese (Mandarin)
Native language
English
Upper intermediate
B2
French
Intermediate
B1
Timeline
Marketing Executive
SeedsHub Inc.
05.2023 - Current
Social Media Planner
Ogilvy Taiwan
04.2020 - 06.2021
Co-Founder
Les Cs News
03.2019 - 12.2021
Fujen Catholic University
Bachelor of Arts from French Literature
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