Ting-Lan Liu

• Conducted a year-long rotation across PCS, CVS, and EC channels, overseeing projects and reporting directly to the CPD General Manager.
• Developed problem-solving abilities through hands-on experience with real-life business scenarios.
• Led 4 breakthrough projects to develop new business models.
• Supported successful PR events for Maybelline and L'Oréal Paris, boosting brand visibility.
• Organized three live broadcasts for the Watsons x L'Oréal collaboration, increasing audience engagement.
• Assisted in the "99 Promotion" Back-to-School campaign for Maybelline, coordinating filming and production.

Online projects:

Shopee/ Momo

• Optimized Maybelline & Loreal Paris UX on Shopee & Momo.
• AB tested the product page and boosted 2x CR% and SO.
• Defined and optimized the threshold for L'Oréal Paris rebates and discounts on Momo.
• Defined the voucher thresholds for new and existing Maybelline buyers on Shopee.

Offline projects:

Matsumotokiyosh/ Tomods

• Collaborated with L'Oréal’s in-house legal team to review the contract terms and successfully negotiated a profitable agreement with the client.
• Analyzed the landscape of Maybelline in 3 channels, identifying MK as a stronger channel than 7-Eleven and Tomods for Maybelline.
• Conducted social listening and surveys to pinpoint high-performance eye makeup bundles in MK.
• Executed A/B testing, resulting in a 114% increase in sales value compared to the same period.

Watsons

• Identified underperformance of L'Oréal Paris hair products in Watsons stores, failing to meet KPIs.
• Developed a targeted product bundle and implemented a two-week A/B testing strategy.
• Achieved a 30% increase in sales through the optimized product bundle.

• Established marketing strategies and selling price proposals to increase sales by 2 times.
• Operating a social media platform, fans increased by 75%.
• Establishment of an influencer database with customer numbers.
• Strategically planned and executed the opening and VIP events, successfully achieving the 1M KPI target.
• Coordinated cross-functional teams in marketing projects from conception to completion, ensuring cohesive execution of objectives.
• Analyzed market trends and competitor strategies, adjusting promotional activities accordingly for optimal results.

• Create marketing campaigns by utilizing a marketing strategy to promote the activities of COMMONLABS Taiwan and Skin1004.
• Worked alongside PR Executive to build relations with influencers and customers.
• Maintain communication throughout marketing campaigns.
• Cultivate a good knowledge of Taiwanese consumers' insights.
• Improved KOC/ KOL marketing strategy to increase engagement rate by 2 times.
• Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.

• Completed reports and collaborated with PR/Marketing colleagues and monitored media coverage.
• Collect data to digitize public relations services and produce reports for client reference.
• Performed various administrative responsibilities and assisted the manager in any tasks as required.
• Maintained and updated media contact lists and databases for ease of access.

• Conduct weekly meetings and present activity reports in the virtual environment specified by the supervisor.
• Propose marketing strategies to team members and complete those projects on time.
• Utilizing strong proposal writing.
• Planned 8 projects within a month that fit the hypothetical scenarios set by the supervisor.
• Proactively participated in daily team meetings and contributed to brainstorming and idea generation.