Ting Yu HSU
Economics
New Taipei,NWT
Summary
Dynamic Social Marketing Specialist with a proven track record at Somtum Der, elevating brand reputation and boosting lead generation through innovative content creation and market trend analysis. Excelled in leadership roles at RCSF, mentoring teams and spearheading program execution. Skilled in digital marketing and communications management, achieving a significant increase in LINE members by 9% in 50 days.
Overview
2
2
years of professional experience
Work History
Social Marketing Specialist
Somtum Der
10.2022 - 01.2023
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Boosted lead generation through the creation of engaging content for social media platforms. Produced 25+ posts on IG , Facebook and LINE in total .
- Delivered comprehensive market research reports that guided executive decision-making processes.
- Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts. Successfully increased amount of LINE members from1,830 to 2,000 in 50 days.
Served as the Leader of Community Service
RCSF
09.2021 - 06.2022
- Mentored junior staff members, helping them develop leadership skills and advance their careers within the organization.
- Led cross-functional teams to achieve company-wide goals, fostering a culture of collaboration and innovation.
- Conduct thorough market research to identify emerging trends and opportunities. Collaborate with faculty and industry experts to create curricula and initiatives .
- Identified team weak points and implemented corrective actions to resolve concerns.
Served as the Leader of Program Execution
RCSF
10.2020 - 06.2021
- Collaborate with faculty and industry experts to create curricula and initiatives that foster innovation. Ensure programs are evidence-based and address community needs.
- Implement project management frameworks and tools to organize tasks, set milestones, and allocate resources efficiently. Lead regular project meetings to monitor progress and address challenges.
- Coordinate cross-functional teams to ensure cohesive execution and alignment with overall goals. Prepare risk assessment plans and contingency strategies.
Education
BBA - Economics
Soochow University
Taipei, Taiwan 04.2001 -
Finance Course Program -
Soochow University
Taipei, Taiwan 04.2001 -
FinTech Course Program -
Soochow University
Taipei, Taiwan 04.2001 -
Skills
Digital Marketing
Communications management
Sales Strategies
Social Media Management
Promotional planning
Market Trends
Market Trend Analysis
Sales strategy familiarity
Timeline
Social Marketing Specialist
Somtum Der
10.2022 - 01.2023
Served as the Leader of Community Service
RCSF
09.2021 - 06.2022
Served as the Leader of Program Execution
RCSF
10.2020 - 06.2021
BBA - Economics
Soochow University
04.2001 -
Finance Course Program -
Soochow University
04.2001 -
FinTech Course Program -
Soochow University
04.2001 -