Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
BusinessDevelopmentManager
Trista Hsu

Trista Hsu

Taipei

Summary

Results-driven Assistant Product Manager with a strong background in strategic marketing, brand development, and product performance optimization. Skilled in sales analysis, market research, and creative planning to drive brand visibility and sales growth. Proven ability to adapt marketing strategies based on market trends and customer insights. Experienced in executing innovative campaigns and communication strategies to enhance product competitiveness.

Overview

5
5
years of professional experience

Work History

Assistant Product Manager

Taiwan Hsin Lin Enterprise Co.
Taipei
11.2021 - Current
  • Manage two international food brands across retail and foodservice channels.
  • Develop and implement pricing strategies tailored to market conditions.
  • Organized trade demos and events for marketing purposes.
  • Developed marketing strategies based on sales target and market trends in collaboration with overseas principals.
  • Oversee demand forecasting, inventory control, and supply chain coordination.
  • Conducted market research to identify competitors and target customers.
  • Track and analyze sales and P&L data to optimize product performance and channel profitability.
  • Collaborated with team to host corporate sales events, effectively clearing short-dated inventory while protecting gross margins.

Product Specialist – E-commerce

Auchan Taiwan
Taipei
01.2018 - 06.2019
  • Managed beverage and candy biscuit product categories for e-commerce platforms.
  • Responsible for pricing, listing, and promotional activities for beverage and confectionery products.
  • Planned and implemented promotional campaigns and seasonal sales activities.
  • Conducted sales data analysis and optimized product mix to improve conversion and performance.
  • Collaborated with marketing and logistics teams to enhance overall customer experience and backend operations.

Education

Master of Science - E-Business

Newcastle University
United Kingdom
10-2021

Skills

  • Trade Marketing
  • Sales analysis
  • Supply chain management
  • Pricing Strategy
  • Market research
  • P&L Management
  • Problem solving
  • Effective communication
  • Excel (Advanced)
  • PowerPoint (Advanced)
  • Cross-functional Collaboration

Accomplishments

  • Launched 5+ SKUs across all major channels within 3 years; 3 of them achieved over 20% annual growth.
  • Secured retail shelf presence for a product that had failed to launch for several years through renewed channel strategy and coordination.
  • Designed and executed short-term promotional events, enabling efficient inventory turnover while maintaining brand profitability.

Languages

Chinese (Mandarin)
First Language
English
Advanced
C1

Timeline

Assistant Product Manager

Taiwan Hsin Lin Enterprise Co.
11.2021 - Current

Product Specialist – E-commerce

Auchan Taiwan
01.2018 - 06.2019

Master of Science - E-Business

Newcastle University

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Trista Hsu