Troy Shih
Head Of Global Expansion & Solutions, Gogoro
Taipei
Summary
With over 20 years of solid career experience in multinational corporations, I have played key roles across the smart electric scooter (E2W) and battery-swapping sector, mobile phone industry, and premium automotive segment. My cross-industry background has equipped me with expansive knowledge and hands-on expertise in product development, product planning, portfolio management, product marketing, and go-to-market (GTM) strategy, solution selling, business development and account management, technical account management.
I have consistently led end-to-end product lifecycles, from concept and development to commercialization, driving integrated hardware-software solutions tailored to complex, fast-moving markets. Adept at cross-functional collaboration, I work closely with R&D teams, supply chain partners, and commercial stakeholders to ensure timely product delivery, operational alignment, and strategic execution.
Overview
27
27
years of professional experience
Work History
Head of Global Expansion and Solutions
Gogoro
07.2024 - 07.2025
- Responsible for the revenue of Global business, PBGN business and Non-mobility business.
- Business development of new markets and global expansion
- Product development of global and Taiwan PBGN partners
Head of Account Management, Expansion
Gogoro
12.2020 - 06.2024
- Lead account management team to deal with all global partners (in China, Singapore, Korea, Chile and Columbia) to make sure they get full support of Gogoro vehicles and SaaS services. Help all PBGN partners for their product development. Come out new and more affordable GDK solutions to enable Global PBGN partners
- Lead PCM team to deal with all PBGN partners (Aeon Motor, Yamaha, PGO, Tailin, CMC, Adata) in Taiwan. Help PBGN parter’s monthly sales volume accounts to 15% of Gogoro’s.
- 4 year 7 months
Director, Partner Commercialization Management
Gogoro
05.2018 - 12.2020
- Closely work with Aeon Motor to successfully launch their 1st e-Scooter (Ai-1) in 2019, which comes with Croxera and the first-in-class smart feature of one-button navigation. Help Aeon Motor’s vehicles to become the 1st choice and the leader among PBGN partners.
- Facilitate PBGN (Powered by Gogoro Network) partners
- Come out the GTM strategy and request of product/solution offerings for PBGN partners
- 2 years 8 months
Director Solutions Sales
Huawei Consumer Business Group
12.2016 - 06.2018
- Within GTM team as Product Marketing expert to provide on-site support for new product launch in different countries (Vietnam, UAE, Germany, Russia...)
- 1 year 7 months
Senior Manager of Product Management
Gogoro
11.2013 - 06.2016
- Resonsibile of product spec planning and definition of Gogoro 2, which was the most successful and best-selling model in Gogoro product history.
- Responsible of the portfolio of Gogoro Accessories, successfully to integrate BT TPMS solution with the display of tyre pressures on vehicle dashboard
- Responsible of the product marketing of Gogoro 1
- Responsible of the MRD of Gogoro 1 Smart Features
- 2 years 8 months
Portfolio Management, Senior Director of Product Marketing
HTC
05.2011 - 07.2013
- Lead Product Marketing team, mainly take care China Portfolio management. Closely work out with operator team, market insight team and HQ Portfolio team to lockdown China roadmap.
- Successfully roll out HTC 328 series (3 MO SKUs), #1 best-selling device in ¥1500 - 2000 price band, to strike market in Q2-Q3/2012
- Successfully roll out HTC 528 series (3 MO SKUs), #1 best-selling device in ¥2000 - 2500 price band, to strike market in Q4/2012
- Closely work out with HQ for market insight and roadmap review to define China SKUs best fitting local market, in terms of spec request, ID/ CMF request and price request. Also help define product KSP in early-stage planning phase.
- 3 years 3 months
Product Marketing Manager, Nokia China
Nokia
05.2008 - 04.2011
- Key achievement: PM and Go-To-Market manager of Nokia 5230 (the best selling mobile device in China in 2010 with lifecycle volume over 10M during 2010-2011)
- Mainly take care of middle-range of touch, music category also handle the premium category
- Take full responsibility of product management from Concept phase to PD phase to Go-To-Market. Also cover product lifecycle management. Closely work out with Global Go-To-Market manager to deliver local launch plan and implement as scheduled and planned. Also help and support local sales unit (HK and TW) PM to launch products successfully.
- Define the request of luxury elements in China and pour in previous luxury brand experience from other industry. Manage the most luxury/premium device of Nokia to launch in China.
- Manage the product lineup of the most important volume/margin driver of Nokia China
- Products launched : 7510a / 8800a Carbon Arte / 8800a Diamond Arte / 8800a Gold / 5630 / 2700 / 5230, 5233, 5232, 5235, 5238,5236 / X3-00 / 2690 / 2710a / 5250 / C5-03
- 3 years
Product Manager, Jaguar and Land Rover Taiwan
Ford Motor Company
07.2007 - 03.2008
- Jaguar & Land Rover product positioning in Taiwan, Planning model line-ups, introducing products with market suggested specs and features, Pricing positioning, Negotiating CIF with UK, Total vehicle industry analysis, Premium luxury segment analysis, Cycle plan update to teams and agencies, Competitor cycle plan update, Attending UK TTT program, Holding product trainings to salesmen, Product launch Champion, Assisting product launch successfully.
- 5 years 11 months
Sales Field Manager, Jaguar Taiwan
Ford Motor Company
07.2005 - 06.2007
- Volunteer for job rotate as Jaguar Taiwan Sales Field Manager, take care of central and southern Taiwan Jaguar authorized dealers, help and coach dealers to achieve monthly sales target, provide consulting to dealers to set up monthly and quarterly sales planning, assist to hold local customer events and further improve customer relationships with dealers, frequent and occasional meetings with dealers and salesmen to gather front-end voice and feedback from the market, serve as a bridge between Jaguar Taiwan and dealers, gain mutual trust with dealers and salesmen.
- 2 years
Marketing specialist, Jaguar Taiwan
Ford Motor Company
05.2002 - 06.2005
- Being the only one marketing specialist in team, plus the lacking of product manager in company organization at that phase, I was required to directly report to marketing manager, taking care of not only all marketing related jobs, but also product planing.
- Main duties includes: annual brief to agencies, meetings with agencies to come up with annual plans, develop launch plans and timing control, TV CF and Print Ad review and approve, media buy strategy and recommendation review, lead launch event, press meeting and dealer meeting, hold yearly motivation parties, Project leader of 2003 and 2005 Taipei Motor Show, great working experience with advertising agency, event house and PR house, introduce new product with market suggest specs and features, product positioning, price positioning, product training support.
- 3 years 2 months
Account manager
EVERGREEN LINE
06.1998 - 04.2000
- Serve Key account, Contract negotiation, Sign contracts, Explore new account
- 1 year 11 months
Education
Master of Science (M.S.) - Management
SUNY Stony Brook
01.2002
Bachelor's degree - Financial Management
National Chengchi University
01.1996
Skills
- Product Development
- Product (Life Cycle) Management
- Portfolio Planning
- Product marketing strategy
- Go-To-Market Strategy
- (Technical) Account Management
- BD
- Marketing
Websites
Timeline
Head of Global Expansion and Solutions
Gogoro
07.2024 - 07.2025
Head of Account Management, Expansion
Gogoro
12.2020 - 06.2024
Director, Partner Commercialization Management
Gogoro
05.2018 - 12.2020
Director Solutions Sales
Huawei Consumer Business Group
12.2016 - 06.2018
Senior Manager of Product Management
Gogoro
11.2013 - 06.2016
Portfolio Management, Senior Director of Product Marketing
HTC
05.2011 - 07.2013
Product Marketing Manager, Nokia China
Nokia
05.2008 - 04.2011
Product Manager, Jaguar and Land Rover Taiwan
Ford Motor Company
07.2007 - 03.2008
Sales Field Manager, Jaguar Taiwan
Ford Motor Company
07.2005 - 06.2007
Marketing specialist, Jaguar Taiwan
Ford Motor Company
05.2002 - 06.2005
Account manager
EVERGREEN LINE
06.1998 - 04.2000
Bachelor's degree - Financial Management
National Chengchi University
Master of Science (M.S.) - Management
SUNY Stony Brook
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