TZU CHI LU
Vancouver,1347 Honeysuckle Lane
Summary
Creative marketing executive well-educated in web-based advertising, data analysis and publication marketing. Highly motivated visionary with seven years of experience developing highly successful and award-winning marketing programs and advertising campaigns. I am a high achiever with moral character and integrity recognized for utilizing diverse marketing methods and tactics.
Experienced entrepreneur with a successful track record in developing, producing, and retailing heated apparel. Proven sales leader, achieving over 8,000 units sold within a week. Expert in managing the product lifecycle, from concept to market launch. Results-oriented with a keen understanding of consumer trends, committed to delivering high-quality, innovative products. Skilled in online and offline sales strategies, adept at building a strong brand presence. Seeking to apply these skills in future ventures in the dynamic fashion and consumer goods industry.
Overview
14
14
years of professional experience
Work History
Chief Marketing Officer
Jael Co.Ltd
04.2013 - 01.2023
- Increased brand awareness by developing and implementing comprehensive marketing strategies.
- Boosted lead generation with the implementation of targeted digital marketing campaigns.
- Enhanced customer engagement, creating compelling content across multiple platforms.
- Improved company reputation through effective public relations initiatives.
Purchasing and Trade Specialist
HSIFN.SHI.LOG
03.2011 - 03.2013
- Lead international client procurement trips, ensuring smooth purchasing experiences and coordinating logistics.
- Cultivate strong vendor relationships, effectively communicate, and negotiate favorable agreements.
- Demonstrate expertise in triangular trade, ensuring compliance and optimizing efficiency in trade scenarios.
Intern Hair Stylist
Daniel Hair Salon
09.2008 - 02.2011
- Master basic and advanced hair styling techniques through hands-on experience and internships with professional stylists.
- Enhance customer service skills by establishing positive relationships, understanding needs, and providing professional advice.
- Engage in collaborative teamwork, share experiences, and participate in ongoing training for continuous knowledge and skill expansion in hair styling.
Education
BBA - Department Of International Business
Shih Chien University
Taiwan Taipei03.2023
High School Diploma -
Qiang Shu High School
Taiwan Taipei09.2011
Skills
- Business Development
- Social Media Marketing
- Establishing KPI Metrics
- Creative Design Management
- Problem-solving abilities
- Adaptability
- Outstanding Client Retention
- Customer Education
- Networking Expertise
Hobbies
- Badminton
- Drawing/Painting
- Watching Movies
- Hand-brewing and Latte Art (Coffee)
- Mountain Climbing Dancing
Timeline
Chief Marketing Officer
Jael Co.Ltd
04.2013 - 01.2023
Purchasing and Trade Specialist
HSIFN.SHI.LOG
03.2011 - 03.2013
Intern Hair Stylist
Daniel Hair Salon
09.2008 - 02.2011
BBA - Department Of International Business
Shih Chien University
High School Diploma -
Qiang Shu High School
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