Summary
Overview
Work History
Education
Skills
Timeline
Generic

Wang Chih Hsin

ECommerce Merchandising Manager
Taipei

Summary

Experienced eCommerce professional with 7+ years in site merchandising, category management, and promotional campaign planning across major Taiwanese platforms. Skilled in leveraging data analysis to optimize product assortments, enhance customer experience, and drive sales growth.

Overview

8
8
years of professional experience

Work History

Product Manager

Magic Amah CO., LTD
04.2025 - Current
  • Conducted market research and analyzed competitor and user behavior to identify product opportunities and guide strategy.
  • Collaborated cross-functionally with design, engineering, and marketing to ensure timely product delivery.
  • Monitored key product performance metrics including retention, conversion, and user engagement to optimize outcomes.

Category Management

President Chain Store Corporation
12.2023 - 02.2025
  • Planned and executed large-scale promotional events, collaborating with key suppliers to maximize ROI and improve conversion rates.
  • Onboarded new suppliers and supported product launches with data-driven campaigns tailored through backend performance analysis using Excel and BI tools, boosting category competitiveness.
  • Analyzed KPIs such as conversion rate, click-through rate, and sell-through rate, optimizing product bundles and promotional tactics to increase engagement and sales.
  • Strategically allocated event budgets and monitored campaign performance via dashboards, consistently achieving up to 120% of monthly sales targets.
  • Negotiated cross-industry partnerships to expand exposure and contributed to platform experience optimization by leveraging user behavior insights from traffic heatmaps and site analytics.

Category Management

Momo Inc.
02.2018 - 01.2023
  • Planned and managed large-scale events by analyzing market trends and advertising data to develop strategies and optimize performance.
  • Led annual budget planning for key suppliers, event pre-planning, monthly strategy adjustments, and advertising budget allocation.
  • Calculated product costs and gross margins; managed product lifecycle, developed new products, onboarded suppliers, and negotiated cross-industry partnerships.
  • Facilitated cross-industry cooperation and target audience (TA) exchange to expand market reach.
  • Managed JBP suppliers’ marketing budgets starting at NT$800,000 annually (excluding additional supplier advertising expenses).
  • Participated in advertising meetings to align with suppliers’ sales plans and future directions, integrating insights into event operations.
  • Achieved highest YoY category growth of +53%.
  • Successfully completed a brand collaboration campaign generating NT$2.3 million in sales.
  • Exceeded department sales target by 120% in a peak month of 2023, reaching NT$28 million compared to 2021 pandemic peak.

Education

Department of Cultural And News Media Management

Fooyin University
Kaohsiung
09-2011

Skills

  • Site Merchandising Strategy
  • Promotional Campaign Planning and Execution
  • Conversion Rate Optimization
  • Data-Driven Decision Making
  • Advanced Excel (VLOOKUP, PivotTables)

Timeline

Product Manager

Magic Amah CO., LTD
04.2025 - Current

Category Management

President Chain Store Corporation
12.2023 - 02.2025

Category Management

Momo Inc.
02.2018 - 01.2023

Department of Cultural And News Media Management

Fooyin University

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Wang Chih HsinECommerce Merchandising Manager