WEI-TING CHENG
Marketing Professional
No. 25, Ln. 175, Taiyuan Rd Datong District,TPE
Summary
I am an extroverted individual who thrives on challenges and enjoys engaging with people. Throughout my academic years, I have been immersed in an international environment, with classmates from all over the world. have developed strong adaptability skills and gained substantial exposure to diverse cultures. Later on, accomplished Social Media Marketing Specialist with a proven track record at SPRING TREES TECHNOLOGY CO., LTD., enhancing brand awareness through innovative strategies and content creation. I would love to strength my academic knowledge.
Overview
3
3
years of professional experience
Work History
Social Media Marketing Specialist
SPRING TREES TECHNOLOGY CO., LTD.
04.2023 - 06.2024
- Managing Carrefour Taiwan's official Instagram account as a Marketing Brand Agent, overseeing brand marketing, content creation, and post-production for advertising campaigns.
- Conducted monthly reporting and competitive analysis for the clients.
- Demonstrating strong communication skills and effective client relationship as the primary contact person.
- Boosted brand awareness by developing and implementing effective social media marketing strategies.
Beauty Photography Software Project Assistant
MEITU Inc. Taiwan Branch (CHINA)
10.2022 - 02.2023
- Assisted with ad placement and conducted daily data analysis to support the maintenance of MEITU's application advertising business.
- Effectively integrate the company's AR technology with marketing proposals.
- Coordinated collaborations with key opinion leaders (KOLs) to enhance brand awareness and generated final reports.
Korean Clothing E-commerce Intern
Ydea Inc. Taiwan Branch (KOREA)
03.2022 - 09.2022
- Proficient in utilizing the E-commerce backend system interface.
- Online community marketing combined with offline events, successfully attracting a large increase in social media followers.
- Continuously observed emerging fashion trends and produced diverse videos to promote the brand.
News Reporter Intern
Chinese Television System Inc.
10.2021 - 01.2022
- Practicing writing press releases and conducting interviews from different sections.
- Assist in broadcasting live pandemic updates and airing hourly news.
Education
Bachelor of Arts - Journalism And Mass Communication Program
Ming Chuan University
250 Zhong Shan N. Rd., Sec. 5, Taipei 111, Taiwan 04.2001 -
Skills
Social Media Advertising
Timeline
Social Media Marketing Specialist
SPRING TREES TECHNOLOGY CO., LTD.
04.2023 - 06.2024
Beauty Photography Software Project Assistant
MEITU Inc. Taiwan Branch (CHINA)
10.2022 - 02.2023
Korean Clothing E-commerce Intern
Ydea Inc. Taiwan Branch (KOREA)
03.2022 - 09.2022
News Reporter Intern
Chinese Television System Inc.
10.2021 - 01.2022
Bachelor of Arts - Journalism And Mass Communication Program
Ming Chuan University
04.2001 -
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