WENDY CHOU

• Led comprehensive marketing strategy audits for high-end luxury brands, including Armani, Moleskine & Joseph Duclos.
• Developed data-driven marketing strategies aligned with brand positioning and target audience.
• Produced in-depth industry trend reports forecasting market shifts and identifying emerging opportunities, informing business development and strategic planning.

Developed & executed comprehensive digital marketing strategies for European clients, including the French Dairy Association (CNIEL), Huttopia, and Mouton Cadet, focusing on the Chinese market.

• Full-funnel digital marketing planning: Provided end-to-end digital marketing solutions, encompassing brand strategy, creative development, media planning, and budget allocation. Led all stages from initial brief to campaign execution.
• Strategy optimization: Tailored strategies to align with brand identities, establishing a diverse social media presence across platforms such as WeChat, Weibo, RED, Douyin, and Bilibili. Managed key opinion leader (KOL) partnerships and optimized campaign performance based on data insights.
• Grew French Dairy Association's social media following by 13% within 5 months and successfully executed a campaign that achieved over 12 million video views online.

Managed advertising campaigns for renowned brands including Disney and Japan Airlines.

• Facilitated client communication to ensure a deep understanding of their brand identity and goals. Coordinated with cross-functional teams to deliver projects on time and within budget.
• Conducted in-depth market research to analyze industry trends, competitor landscapes, and target audiences, informing strategic business development and marketing initiatives.

• Contributed to brand marketing initiatives for GQ Taiwan by executing social media strategies across Facebook, Instagram, and LINE.
• Managed on-site logistics and operations for large-scale events, ensuring seamless execution.