Wen Hao Cheng

In my role at CATCHPLAY+, a prominent online streaming service in Taiwan, Indonesia, and Singapore, I was integral to product strategy and innovation. Key contributions included:

• Leading product development, focusing on customer needs and business goals, and managing the platform's growth with top-tier content and compatibility across multiple devices.
• Collaborating closely with cross-functional teams to enhance user experience, streamline product features, and resolve operational issues.
• Utilizing analytics tools for continuous product improvement and maintaining effective communication with stakeholders and partners.

Reason For Leaving

I initially joined the team to bridge the gap left by a departing PM lead, with the understanding that I would assist an external consultant in the interim and transition to the PM lead position in six months. Unexpectedly, the original PM lead returned two months into my tenure, relegating me to a general PM role. This shift diverged from our initial agreement and my career trajectory, prompting me to seek opportunities that better match my professional goals.

As the Product Owner for beanfun! app, responsible for the social community features, including IM, Club, and specialized community feature "SHOW".

• Lead the team in developing new features and improving existing ones to increase user engagement and loyalty.
• Improve the primary performance indicators of the product, such as daily and weekly user activity, as well as user retention time when using social community features.
• Collaborate with the marketing, operations, and development teams to ensure that every feature delivery meets expectations. Responsible for the entire product development process, from requirement analysis, design, development, to release.

Reason For Leaving

I joined with the goal of advancing community products and introducing agile processes. However, following organizational changes and a shift in leadership to the Backend lead, there was a noticeable emphasis on traditional corporate values. This led to missed opportunities in process optimization and a rise in bureaucratic tendencies. Given the divergence from my initial objectives and the challenges in actualizing meaningful progress, I've decided to seek other opportunities more aligned with my career aspirations.

As a Product Coach for the Glossika(language learning app) team, providing the following consulting services:

• Business model and monetization advice
• Product strategy and development consultation
• Product team education and training
• PRD writing consultation and opinion providing
• Product development support
• Sharing of industry product development experience

AmazingTalker is a comprehensive online learning platform that received $15.5 million in Series A funding in 2022 from investors including CDIB Capital, JAFCO Asia, and 500 Global. The goal is to become Taiwan's first "unicorn" in the education startup industry and showcase Taiwan to the world.

Responsibilities and Achievements:

• Product revenue growth: Successfully increased revenue through advertising landing pages, new user conversion, and expanding into emerging markets.
• Business model design: Designed intelligent matching for teachers, teacher profit sharing structure, team management mechanism, and system pricing function.
• Traffic optimization: Implemented SEO and SEM to optimize product structure for conversion effectiveness.
• User retention and recall: Developed push channel scripts, improved course dropout rates, and established effective tracking metrics.

• Responsible for the mobile game service platform "H365", as known as individual game CPs (content providers) solution.
• Define the product roadmap and product development priorities, work closely with the engineer team, and coordinate internal and external resources.
• Insights into business value and user growth priorities, and further promote product functions.
• Solving the pain points of CPs and players: H365 has become China's highest-grossing overseas independent game platform in China within 4 months.
• Collaborated across departments with business, marketing, and technical teams to transform internal operational requirements into products.

• Responsible for the product functions of the live-streaming product operations. Including the design of live-streaming internal features related to content providers(streamers) management, product currency, and profit sharing process design.
• Operation product owner：Lead and manage the entire product life cycle of System or specific commercial features from planning to execution to support organizational strategies and goals.
• Research and analyze market conditions and identify major consumer trends and product innovation/improvement opportunities.

[Product Items]

• Point Product system: point-product order , reseller management.
• Business Development system: Streamers & Agencies management, contract, payment info, performance report.
• Payout system: Income billing, balance, and payment approval management.

[Project Items]

• Core System Optimization and Refactoring: PointToValue model, Currency Transaction, FIFO cue.
• Standard System Process Implement: SAP ERP, computer-aided audit support.
• Financial Process Improvement: Host and agency income withdrawal function, point denomination revision (1:7 to 1:12.5)
• Profit sharing Redemption Store: Profit sharing for point redemption, live peripheral equipment, and some consumer goods.

Responsible for Outsourcing business of Ecommerce, Digital marketing and CRM solution area.

Ecommerce outsourcing service:

• Marketing, customer service, web design, web-site maintenance, related system development, warehouse management and data analysis with leading more than 300 subordinates and 20+ clients.
• Responsible for both exploring the new customers and account management for existing customers. Including digital marketing agency business in Taiwan with providing creative design, official SNS account solutions, KOL marketing, APP development, SEM, etc.
  

• Digital Sales & Marketing：Online retail channel management, digital media planning and operation.
• Product Launch Marketing Planning (Go-To-Market planning)：Including product launch event, sales campaign, creative advertising.
• KOL and WOM strategies, agency management.

• Business Operation： De ne and deliver the overall initiatives in business management system.
• Reporting, analytics and market intelligence.
• Support business planning, Go-to-market design/implementation, daily sales operations.
• Online channel development： Engage stakeholders in other Alibaba business unit (Tmall, Juhuasuan...etc) operations across regions, to learn best practices and quickly replicate them into target regional market (TW,HK,SG,AU...etc).
• Double 11" shopping festival campaign. (2012-2013)
  

• Category management： Operating "Beauty & Health" category in Rakuten TW.
• Sales campaign operation.
• Lead & coaching other unit members to achieve their goal with merchants.
• Consult & assist Rakuten merchants： Provide merchants online marketing plan or media buying suggestion to increase their revenue.

Resell fashion brands from Japan to Taiwan (e.g. clothing, sneakers...), with monthly revenue of 100,000 $USD.