Whitney Chui
Hong Kong
Summary
Marketing leader with 6+ years of experience specializing in SEO, Paid advertising, and data-driven digital strategies. Proven track record in improving organic search performance, driving ROI, and leading cross-functional teams. Expert in SEO audits, keyword strategy, and technical enhancements, with a focus on optimizing channel performance and achieving measurable growth. Currently leading strategic initiatives that boost customer acquisition, retention, and overall revenue.
Overview
6
6
years of professional experience
Work History
Associate Growth Director
HelloToby Technology (HK) Limited
03.2021 - Current
- Spearheaded strategic initiatives to drive customer acquisition, retention, and revenue growth, achieving alignment with company P&L targets.
- Boosted marketing ROI by 30% through data-driven decisions, optimizing channel selection and campaign performance based on thorough research and analytics.
- Oversaw the execution of SEO, SEM, and other digital marketing strategies, ensuring cross-channel alignment and continuous optimization for maximum impact.
- Built and maintained strategic partnerships, enhancing the company's reach and generating significant revenue and customer base growth.
- Directed cross-channel campaigns across digital and offline platforms, ensuring seamless execution and measurable business impact.
- Monitored and analyzed key performance metrics, refining strategies to align with profitability and business objectives.
Digital Marketing Manager
HelloToby Technology (HK) Limited
08.2019 - 02.2021
- Developed and executed multichannel digital marketing strategies (SEO, SEM, email, social media), achieving a 20% increase in click-through rates and doubling repeat customers.
- Managed and mentored a marketing team, supporting six business units across Hong Kong and Taiwan while standardizing workflows to improve efficiency.
- Conducted in-depth SEO audits and competitor analysis, identifying technical enhancement opportunities and collaborating with developers to implement optimizations that improved website rankings.
- Delivered actionable insights and performance reports to business managers and C-suite executives, driving informed decision-making and campaign optimization.
SEO Content Writer
HelloToby Technology (HK) Limited
09.2018 - 07.2019
- Conducted comprehensive keyword research and analysis, driving a 170% year-over-year increase in organic search traffic.
- Created engaging, SEO-optimized content for blogs, landing pages, and social media, enhancing user engagement and search visibility.
- Collaborated with the marketing team to execute and refine SEO strategies, achieving measurable improvements in site rankings.
- Monitored and analyzed website performance using Google Analytics and Google Search Console to inform content and optimization strategies.
Education
Bachelor of Arts - Language Studies
Hong Kong Metropolitan University
06-2018
Skills
- Search Engine Optimization (SEO)
- Paid Advertising (Search, Display, Video, Remarketing)
- Content Strategy & Marketing
- Social Media Marketing
- Email Marketing
Tools
- Google Analytics
- Google Search Console
- SEMrush, Ahrefs
- Google Tag Manager
- Google Ads
- Facebook Ads Manager
- Microsoft Advertising
- WordPress
- Screaming frog
- Mixpanel
- App Analytics, Play Console
Strengths
- Leadership
- Analytical Thinking
- Problem-Solving
- Customer Focus
- Adaptability
- Strategic Planning & Execution
- SEO Expertise
- Project Management
Salary & Availability
- Current Salary : HK$45,000/month
- Expected Salary : Negotiable
- Availability : Available with one month's notice
Timeline
Associate Growth Director
HelloToby Technology (HK) Limited
03.2021 - Current
Digital Marketing Manager
HelloToby Technology (HK) Limited
08.2019 - 02.2021
SEO Content Writer
HelloToby Technology (HK) Limited
09.2018 - 07.2019
Bachelor of Arts - Language Studies
Hong Kong Metropolitan University
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