Willy Tseng

• Generated new business with marketing initiatives and strategic plans.
• Reached out to potential customers via Linkedin, email and telephone and acquired 5 new clients
• Negotiated and closed long-term agreements with new clients in assigned territory.
• Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
• Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
• Established relationships with key decision-makers within customer's organization to promote growth and retention.

As the head of the Sales department, I am responsible for overseeing the following key areas:

• Resource Allocation: Efficiently manage and allocate resources within sales team to maximize performance and productivity.
• 1. Cross-Functional Coordination: Facilitate seamless coordination between manufacturing and sales teams, ensuring alignment from daily operations to regular sales forecasts.
• 2. Project Development: Lead front-end project development in collaboration with R&D team, while closely monitoring project progress and status.
• 3.Customer Support: Address and resolve customer complaints, ensuring high levels of customer satisfaction.
• 4. Sales Performance Monitoring: Track and analyze sales hit rate to ensure timely achievement of sales targets.
• Key Achievements:
• 1. Successfully added 5 new key accounts to portfolio, contributing 10% of overall revenue.
• 2. Achieved average sales growth of 15% over past three years.
• 3. Lead team to organized and managed participation in major industry trade shows, including Computex (2017, 2018) and ISE (2019, 2020, 2023).

Sales Team Leadership

Led a team of 20 sales professionals, overseeing several major accounts, including M**ft and three prominent Taiwanese EMS companies.

Key Achievements:

• Secured two new projects from M**ft, solidifying partnership and driving business growth.
• Optimized sales resource allocation, improving team efficiency and overall performance.
• Enhanced customer satisfaction, leading to increased repeat business and long-term client loyalty.

Sales Team Leadership in Solar Wafer Promotion

Led sales team in promoting high-efficiency solar wafers to both domestic and global accounts.

Key Responsibilities & Achievements:

• Developed and executed sales strategies and forecasts focused on high-efficiency solar wafers.
• Provided coaching to sales team in key areas, including marketing acumen, negotiation tactics, and social skills.
• Achieved 20% sales growth in 2013 and 2014 while maintaining a strong profit margin.
• Successfully developed two international key accounts and two domestic accounts.

• Had two functions at Unimicron:
• - Fundamental of detailed OEM business sales
• - Caught valuable projects from Customer A**le and its EMS
• - Had first opportunity to lead team and accumulate management experience
• Due to internal rotation, challenged to be Customer Service Manager for Company since 2008

a. Trained and familiarized with QA Systems in OEM business

b. Defended Unimicron from several customer compliant for saving half a million USD

• Account Sales of scanner/digital cameras for APAC, India & Africa
• - Created new accounts in Mid East and generated revenue from zero to USD 1million monthly
• - Created new accounts in India and generated revenue from zero to USD 500,000 monthly
• Promotional activities planning and execution:
• Host and attend annually distributors meeting o Host and attend local and overseas exhibitions
• Increased sales revenue by developing and implementing strategic sales plans.
• Exceeded sales targets by consistently meeting and surpassing monthly quotas.

* Handle sales issues of TV tuner & video converter for Southern/Eastern Europe markets
* Promotional activities' planning and execution
- Attend local and overseas' exhibitions

• Interacted with approximately 7 customers daily to provide personalized product guidance, resolve issues and open new accounts
• Partnered with marketing teams to provide insight about development of product pitches, boosting sales projections 15%
• Advised, sold and configured 20 products in single and multiple transactions, averaging US$200K in sales
• Educated customers about product features and benefits to aid in selecting best options for each individuals' needs
• Managed sales pipeline effectively, prioritizing tasks to maximize revenue potential