Driven by results, I excelled at NetEase and Alibaba, surpassing dissemination targets and significantly boosting brand exposure. Skilled in communication, I have a proven track record in developing effective marketing strategies and fostering meaningful international partnerships, enhancing platform competitiveness and user satisfaction.
Hi, I’m
XIAOYI YANG
Seoul
Summary
Overview
2
years of professional experience
Work History
NetEase Entertainment
International Marketing Intern
01.2024 - 05.2024
Job overview
- Participated in overseas promotion plans for the 2024 GDC Game Show, handling KOL procurement and planning, and surpassing dissemination expectations by 122%.
- Supervised key creative ideas for GDC and IGN FAN FEST promotion PVs, coordinating the overall visual delivery, with video views reaching 200k+ and media exposure of 690M+.
- Developed marketing strategies for community activities, media marketing, and channel promotions during CBT.
Alibaba International
Overseas Business Development Intern
06.2023 - 09.2023
Job overview
- Contributed to business development in the North American market, establishing partnerships with over 30 brands and suppliers, enhancing platform competitiveness.
- Managed daily platform operations, optimizing inventory management and order processing, improving logistics efficiency by 20%.
- Planned and executed cross-border promotional activities, increasing sales by 40% during promotions.
- Managed localized content operations, enhancing user experience, resulting in a 25% increase in product page dwell time.
NetEase Entertainment
Brand Marketing Intern
11.2021 - 08.2022
Job overview
- Contributed to the marketing planning of the game Naraka: Bladepoint, assisting in brand promotion strategies and major marketing events, achieving record brand exposure.
- Developed strategic cooperation plans for Naraka, including Xbox Game Pass authorization and official IP derivative product packages.
- Analyzed SEO outreach goals and presented findings to marketing director, with producing 6 game mkt reepots.
Education
CHUNG-ANG University
from Majoring in English Language & Literature
04.2001
University Overview
Skills
Video Editing，CRM Management，Marketing Campaign
Timeline
International Marketing Intern
NetEase Entertainment
01.2024 - 05.2024
Overseas Business Development Intern
Alibaba International
06.2023 - 09.2023
Brand Marketing Intern
NetEase Entertainment
11.2021 - 08.2022
CHUNG-ANG University
from Majoring in English Language & Literature
04.2001
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