Travel
Yanyin Chen
Project Manager For Government Relationship
Taipei City,TPE
Summary
Execute the government’s projects in promoting digital transformation and decarbonization to build Taiwan’s exhibition (M.I.C.E.) industry a Net-Zero future, and strengthen industrial global competitiveness. The USA’s PMP certified & St. Andrew’s master’s degree graduate with various valuable work experiences in the UK, Australia, the U.S., and Taiwan. Adept at problem-solving, complex cross-cultural communications, formulating and implementing market project plans and strategies, as well as enhancing brand values.
Overview
11
11
years of professional experience
3
3
Certifications
3
3
Languages
Work History
Project Manager
International Trade Administration, MOEA
09.2021 - Current
- Assisted in operating more than 30 international large-scale exhibition projects, and ensured that the progress of the projects effectively followed the schedule in order to achieve a success rate of over 90% for each project
- Assisted resident embassies and representative offices abroad to invite over 1,000 global buyers to visit Taiwan and attend more than 70 professional exhibitions, such as Energy Taiwan, COMPUTEX, Wind Energy Asia, Taipei AMPA, etc
- Planned and prepared documents concerning events and activities for government officials (the President, Premier, Minister, Director General, or more.), as well as remarks for forums, exhibition opening ceremonies, gala dinners, etc., responsible for edited press releases and newsletters on the MOEA's official website
- Promoted the digitalization and decarbonization plans of the exhibition (M.I.C.E.) industry, participated in the publication of white papers for industrial sustainability, as well as attended over 90 green-economy workshops held by the MOEA, and over 20 seminars of forward-looking industries (e.g
- Machinery, EV, ICT, and AI).
Marketing Project Executive
Edinburgh Downhill Tour Company
01.2019 - 12.2019
- Planned and executed projects with Chinese travel agents, and negotiated and communicated with agents on domestic and international tour packages, ticketing, and pricing
- Led a VVIP group- WeChat founders (Allen Zhang) and over 100 senior executives to visit famous Scottish attractions and successfully obtained admission to the Alfred Dunhill Links Championship European Golf Tournament
- Proposed customized tour packages for Chinese customers and increased the company's brand awareness and reputation in China.
Marketing Project Executive
Source Central
04.2019 - 09.2019
- Worked closely with the Chief Operation Officer (COO) to build up a marketing division and organize 5 successful online marketing campaigns in 2 short months, attracting over a thousand views on social media within 1 week and helping achieve corporate quarterly sales growth
- Researched new opportunities and contributed daily trend forecasts, supported the COO to reinforce the company brand by redesigning the brand identity and executing the online marketing transformation plan
- Monitored the performance of ongoing campaigns and maintained the presence on social media sites
- Sustained good partnerships with key stakeholders (e.g
- Regional Apple and CISCO offices) and expanded the connections to potential clients (e.g
- Frankston Toyota).
Food Court Host (Part-Time)
Six Flags Great America
07.2013 - 09.2013
Education
MLitt in Marketing -
University of St. Andrews
Intl' Business Administration - undefined
International Trade Institute
Business Administration - undefined
Chung-Yuan Christian University
Skills
Government relationship & policy analysis
Project planning & execution
Business strategy & development
Media & crisis management
Certification
TOEIC: 835
Interests
Sports (eg Golf)
Violin
Animals
Timeline
Project Manager
International Trade Administration, MOEA
09.2021 - Current
Marketing Project Executive
Source Central
04.2019 - 09.2019
Marketing Project Executive
Edinburgh Downhill Tour Company
01.2019 - 12.2019
Food Court Host (Part-Time)
Six Flags Great America
07.2013 - 09.2013
MLitt in Marketing -
University of St. Andrews
Intl' Business Administration - undefined
International Trade Institute
Business Administration - undefined
Chung-Yuan Christian University