YEN-CHUN LIN

As a co-founder of Growing3, I spearheaded the overall product direction and daily operations of the company, driving innovation and operational excellence:

Key Product Features:

• Pioneered the development of a Blockchain DMP by analyzing blockchain data to tag behaviors of the on-chain audience.
• Advanced wallet mapping technology, utilizing rule-based algorithms to identify potential real social media accounts behind wallet addresses.
• Established a SaaS one-stop marketing backend, modularizing technology and tools for easy utilization by marketing professionals.
  

Achievements:

• In our first year, successfully onboarded 16 clients, achieving an annual revenue of $74K.
• Incubated by AppWorks, 500 Global, and Draper University, and secured $1.2M in angel funding.
• Built and led a diverse team of 8, including engineers, product designers, and marketers, managing daily operations and team development.
  

• Developed AdTech Strategic Product Roadmap: Strategically developed and implemented an AdTech product roadmap, aligning with Key Account and Go-To market strategies.
• Oversaw Performance Ads and Ads Impression Allocation Plan: Managed and optimized the allocation of Performance Ads and Ad Impressions, achieving a 150% surge in ad placement impressions and a 220% increase in Ads CTR.
• Led Cross-Functional Team for Ads Platform Enhancement: Directed a diverse cross-functional team in enhancing the self-served Ads platform. This included refining targeting features, developing a pioneering Ads CTR model, and designing a robust Ads tracking system (Dcard Pixel), leading to an uplift in user targeting accuracy and efficiency in ad delivery."
• Boosted Performance Ads Revenue: In partnership with the Self-Served Ads Operation team, successfully completed product development and testing in the first year. In the second year, achieved a remarkable growth from 0 to 2,000 clients, while maintaining a retention rate above 55%.
  

• Working on Paid Search Product design, in charge of Keyword targeting strategy and match type refining (關鍵字匹配), Audience targeting (人群定向), Negative Keywords (否詞), Keywords performance diagnosis and insights products
• Built and led a project team with cross-functional 20+ members
• Kicked off and launched a major release for Baidu PPC keyword campaign by applying the latest machine learning-powered updates to keyword targeting
• Improved product quality threshold for over 40% though continuous iteration
• Improved Paid search RPM significantly with the advanced machine learning algorithm applied with simplified customer facing rules
• Increased additional revenue for 2 million CNY per day, 0.7 billion per year.

• In charge of all the iteration on Nuomi App (the O2O and local merchants service in Baidu), both iOS and Android, worked with 10 app developers to increase the number of daily active users
• In charge of all LS ad formats on feed ads of Baidu news feed platform and Baidu Nuomi App, designed multiple call-to-action buttons via A/B testing, resulting in 120% increase of Click-Through-Rate
• Introduced the Guaranteed Delivery ads to supplement CPM feed ads by selling inventory impressions to customers.

As the youngest and the only graduate PM on founding team for building a sub-brand for digitalization

• Organized focus group with over 200 people, prioritizing opinions to optimize product and released the mobile application on time ultimately
• Pioneered an innovative new brand launch press with PR agency, resulting in being on news of more than 50 media from TVs and newspapers to social media platforms over two weeks
• Scheduled annual marketing plan to expand digital banking's brand image and executed vendor selection.