Summary
Overview
Work History
Education
Skills
Timeline
Generic

YEN-LING WU

Freelancer
Kaohsiung City

Summary

Dynamic professional with extensive experience in digital marketing and project management, notably at Air Macau Co., Ltd. Proven ability in web development and content writing, driving successful e-commerce initiatives. Adept at fostering partnerships and enhancing user experiences, contributing to the digital transformation of the sports industry in Taiwan.

Overview

23
23
years of professional experience
3
3
Languages

Work History

Freelancer

LittleGiant194.com
12.2022 - Current

Building website for basketball team and basketball games. Hosting basketball games for Elementary Sports Association. Responsible for all the copy writings and wordings on the websites.

BD Director

Hero Sports Inc.
01.2019 - 11.2022

After working in airline industry for 15 years, I decided to leave and join my ex-Big BOSS, who provided the chance for me to join internet 20 years ago.
My big boss created the basketball team of our college, NCCU Griffins, which is one of the most popular school team in Taiwan.
Sport marketing is new to me, but website, internet, data are so familiar to me and I hope I can help to facilitate the digitalization of sports field of Taiwan, esp. in basketball.

Senior Manager, Production (HK Branch)

Sina Com Technology (China) Co. LTD
05.2021 - 05.2022

Responsible for production team, including the product development and daily operation management.

E-Commerce Manager

Air Macau Co., Ltd.
07.2015 - 12.2018

As a Product Manager who responsible for Air Macau Official Website: MO,CN, TW, EN.
incl. design and develop RWD websites function with several content Publishing systems let OP colleagues to update website content.
Developing IBE(internal booking system) with Travelsky Search One API; set up cloud servers at Aliyun in 2017.
Developing Air Macau Holidays system for B2C version(1.0-2.0) in 2016.
Finish comprehensive AMH 3.0 system in 2018, which combine B2B+B2C function, hotel rate management, order management, air-ticket rate and front-end function.

Marketing Manager

Air Macau Co., Ltd.
05.2004 - 07.2014

Responsible for the exclusive Airline co-brand card with China Trust Commercial Bank for 10 years, from business negotiation to marketing merchandising.
Due to the transformation of TA of Air Macau, from Taiwanese traveling to Mainland China to destination marketing of Macau, we work a lot to promote Macau in Taiwan.
Responsible for Air Macau Holidays Package, incl. brain storming with Macau Branding Hotels to innovate more attractive package and also design the booking platform for agent to book our package.
Responsible for the design of Air Macau Taiwan official website and more than 30 internal and external platforms to maintain the operation work.

Director, Fee Based Product (TW Branch)

Sina Com Technology (China) Co. LTD
05.2002 - 05.2004

Responsible for fee-based product, including building partnership with various content providers and payments. And I also need to design point system platform to integrate all the product for end users.

Education

Bachelor of Arts - Journatism

National Chengchi University
Taipei
04.2001 -

Skills

Project management

Timeline

Freelancer

LittleGiant194.com
12.2022 - Current

Senior Manager, Production (HK Branch)

Sina Com Technology (China) Co. LTD
05.2021 - 05.2022

BD Director

Hero Sports Inc.
01.2019 - 11.2022

E-Commerce Manager

Air Macau Co., Ltd.
07.2015 - 12.2018

Marketing Manager

Air Macau Co., Ltd.
05.2004 - 07.2014

Director, Fee Based Product (TW Branch)

Sina Com Technology (China) Co. LTD
05.2002 - 05.2004

Bachelor of Arts - Journatism

National Chengchi University
04.2001 -
YEN-LING WUFreelancer