Dynamic professional with extensive experience in digital marketing and project management, notably at Air Macau Co., Ltd. Proven ability in web development and content writing, driving successful e-commerce initiatives. Adept at fostering partnerships and enhancing user experiences, contributing to the digital transformation of the sports industry in Taiwan.
Building website for basketball team and basketball games. Hosting basketball games for Elementary Sports Association. Responsible for all the copy writings and wordings on the websites.
After working in airline industry for 15 years, I decided to leave and join my ex-Big BOSS, who provided the chance for me to join internet 20 years ago.
My big boss created the basketball team of our college, NCCU Griffins, which is one of the most popular school team in Taiwan.
Sport marketing is new to me, but website, internet, data are so familiar to me and I hope I can help to facilitate the digitalization of sports field of Taiwan, esp. in basketball.
Responsible for production team, including the product development and daily operation management.
As a Product Manager who responsible for Air Macau Official Website: MO,CN, TW, EN.
incl. design and develop RWD websites function with several content Publishing systems let OP colleagues to update website content.
Developing IBE(internal booking system) with Travelsky Search One API; set up cloud servers at Aliyun in 2017.
Developing Air Macau Holidays system for B2C version(1.0-2.0) in 2016.
Finish comprehensive AMH 3.0 system in 2018, which combine B2B+B2C function, hotel rate management, order management, air-ticket rate and front-end function.
Responsible for the exclusive Airline co-brand card with China Trust Commercial Bank for 10 years, from business negotiation to marketing merchandising.
Due to the transformation of TA of Air Macau, from Taiwanese traveling to Mainland China to destination marketing of Macau, we work a lot to promote Macau in Taiwan.
Responsible for Air Macau Holidays Package, incl. brain storming with Macau Branding Hotels to innovate more attractive package and also design the booking platform for agent to book our package.
Responsible for the design of Air Macau Taiwan official website and more than 30 internal and external platforms to maintain the operation work.
Responsible for fee-based product, including building partnership with various content providers and payments. And I also need to design point system platform to integrate all the product for end users.
Project management