Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Yike Lu

Melbourne

Summary

Motivated and research-oriented postgraduate student with a strong foundation in data science, natural language processing (NLP), and communication studies. My academic training, combined with professional experience as a marketing specialist at L’Oréal, has equipped me with practical skills in language analysis, audience insights, and data-driven strategy. I am adaptable, analytical, and committed to applying interdisciplinary knowledge to solve complex problems in diverse research contexts.

Overview

1
1
year of professional experience

Work History

Market Research Specialist

L'Oreal Cosmetics
Shanghai
07.2023 - 07.2024
  • Developed persuasive digital communication strategies
  • Analysing audience engagement patterns
  • Adapting brand messaging based on user feedback and sentiment

Education

Master of Science - Data Science

IT Faculty
Monash University
06-2026

Bachelor of Arts - International Communication

Faculty of News And Communication
Beijing
06-2024

Skills

  • Data analysis and statistical modeling
  • Machine learning techniques
  • Programming languages (R, Python)
  • Digital marketing strategies
  • Audience engagement and brand management

Languages

English
Full Professional
Mandarin
Native/ Bilingual

Timeline

Market Research Specialist

L'Oreal Cosmetics
07.2023 - 07.2024

Master of Science - Data Science

IT Faculty

Bachelor of Arts - International Communication

Faculty of News And Communication
Yike Lu