YIMING CHEN
Media Buyer
Kaohsiung City
Summary
Proven Media Buyer with a track record of maximizing ROI and enhancing campaign performance for Woo Woo Trading Co.,Ltd. Expert in client communication and creative evaluation, adept at securing cost-effective advertising solutions and negotiating favorable terms. Skilled in teamwork and collaboration, consistently delivering projects that exceed client expectations.
Overview
7
7
years of professional experience
Work History
Ｍedia Buyer - Third Party
Freelance
02.2018 - Current
- Coordinated cross-functional teams to ensure seamless execution of integrated marketing campaigns from start to finish.
- Maximized reach within allocated budgets by identifying cost-effective advertising solutions across various media formats.
- Analyzed campaign performance data, making informed recommendations for future strategies and budget allocation adjustments.
- Increased client ROI by strategically negotiating advertising placements across various platforms.
- Collaborated with creative teams to develop impactful ad concepts tailored to specific target audiences.
- Advised clients on potential risks associated with specific media buys while providing alternative options for consideration.
- Saved clients money by skillfully renegotiating contracts upon renewal or extension.
- Skillfully navigated complex negotiations with vendors to secure favorable terms while maintaining positive working relationships throughout the process.
RMN Media Buyer - B2C Platform Media Buyer
Woo Woo Trading Co.,Ltd
11.2021 - 09.2024
- Coordinated cross-functional teams to ensure seamless execution of integrated marketing campaigns from start to finish.
- Maximized reach within allocated budgets by identifying cost-effective advertising solutions across various media formats.
- Managed multiple projects simultaneously, ensuring timely delivery and meeting client expectations.
- Analyzed campaign performance data, making informed recommendations for future strategies and budget allocation adjustments.
- Optimized ad campaigns for enhanced performance through regular monitoring and data analysis.
Education
Bachelor of Foreign Language - Foreign Language Application, Taiwan
Chaoyang University of Technology University in Ta
Taichang, Taiwan 04.2001 -
Skills
Client Communication
Creative Evaluation
Campaign Management
Performance Tracking
Mobile Advertising
ROI Measurement
Task Prioritization
Teamwork and Collaboration
Problem-Solving
Problem-solving abilities
Languages
English
Native or Bilingual
Timeline
RMN Media Buyer - B2C Platform Media Buyer
Woo Woo Trading Co.,Ltd
11.2021 - 09.2024
Ｍedia Buyer - Third Party
Freelance
02.2018 - Current
Bachelor of Foreign Language - Foreign Language Application, Taiwan
Chaoyang University of Technology University in Ta
04.2001 -
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