Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

YIMING CHEN

Media Buyer
Kaohsiung City

Summary

Proven Media Buyer with a track record of maximizing ROI and enhancing campaign performance for Woo Woo Trading Co.,Ltd. Expert in client communication and creative evaluation, adept at securing cost-effective advertising solutions and negotiating favorable terms. Skilled in teamwork and collaboration, consistently delivering projects that exceed client expectations.

Overview

7
7
years of professional experience

Work History

Media Buyer - Third Party

Freelance
02.2018 - Current
  • Coordinated cross-functional teams to ensure seamless execution of integrated marketing campaigns from start to finish.
  • Maximized reach within allocated budgets by identifying cost-effective advertising solutions across various media formats.
  • Analyzed campaign performance data, making informed recommendations for future strategies and budget allocation adjustments.
  • Increased client ROI by strategically negotiating advertising placements across various platforms.
  • Collaborated with creative teams to develop impactful ad concepts tailored to specific target audiences.
  • Advised clients on potential risks associated with specific media buys while providing alternative options for consideration.
  • Saved clients money by skillfully renegotiating contracts upon renewal or extension.
  • Skillfully navigated complex negotiations with vendors to secure favorable terms while maintaining positive working relationships throughout the process.

RMN Media Buyer - B2C Platform Media Buyer

Woo Woo Trading Co.,Ltd
11.2021 - 09.2024
  • Coordinated cross-functional teams to ensure seamless execution of integrated marketing campaigns from start to finish.
  • Maximized reach within allocated budgets by identifying cost-effective advertising solutions across various media formats.
  • Managed multiple projects simultaneously, ensuring timely delivery and meeting client expectations.
  • Analyzed campaign performance data, making informed recommendations for future strategies and budget allocation adjustments.
  • Optimized ad campaigns for enhanced performance through regular monitoring and data analysis.

Education

Bachelor of Foreign Language - Foreign Language Application, Taiwan

Chaoyang University of Technology University in Ta
Taichang, Taiwan
04.2001 -

Skills

Client Communication

Creative Evaluation

Campaign Management

Performance Tracking

Mobile Advertising

ROI Measurement

Task Prioritization

Teamwork and Collaboration

Problem-Solving

Problem-solving abilities

Languages

English
Native or Bilingual

Timeline

RMN Media Buyer - B2C Platform Media Buyer

Woo Woo Trading Co.,Ltd
11.2021 - 09.2024

Media Buyer - Third Party

Freelance
02.2018 - Current

Bachelor of Foreign Language - Foreign Language Application, Taiwan

Chaoyang University of Technology University in Ta
04.2001 -
YIMING CHENMedia Buyer