YING CHONG-AN

Operations Management:

• Spearheaded the implementation of the Notion system to streamline task tracking, management, and cross-departmental collaboration, enhancing overall operational efficiency.
• Monitored and tracked the progress of diverse projects and tasks, guaranteeing smooth workflow execution and timely completion.

Project/System Optimization:

• Managed all external communications and acted as the primary contact person for public relations and business opportunities.
• Led overseas exhibition efforts, including B2B sales representation and active engagement with potential partners at international trade shows.
• Developed and executed various marketing campaigns and events, actively seeking new opportunities to increase brand visibility.
• Launched and managed multiple social media accounts, including the creation of content schedules to boost brand presence and audience engagement.
• Distributed press releases and promotional samples to key media contacts and influencers to generate positive media exposure.

Marketing, PR & Business Development:

• Actively pursued and secured new physical locations/partnerships to expand brand visibility and market presence (Active Expansion).
• Managed e-commerce operations, ensuring website functionality, product listing, and content management (e.g., blog writing) for sustained online performance.
• Maintained foundational accounting records (bookkeeping), processed payroll, and controlled departmental budgets to ensure financial stability.
• Served as a flexible operational resource (Rapid Deployment Team Member) to fill critical human resource gaps during periods of peak activity or crisis.

HR & Finance:

• Designed and implemented company-wide standard operating procedures (SOPs) and workflows to improve organizational consistency and effectiveness.
• Oversaw the full cycle of HR operations, including staff recruitment, new employee training, and fostering positive inter-departmental relations.
• Delivered expert consulting on interior space planning and design to clients, adding value to the brand's service offerings (Sales & Consulting).

• Sales & Customer Service: Drive product sales by offering excellent customer service and product knowledge.
• Inventory Management: Managed and organized stockroom inventory, ensuring accurate and accessible product availability.
• Purchasing Support: Assisted the purchasing department with in-store ordering and inventory restocking .
• Client Relations: Maintained strong customer relationships to encourage repeat business and brand loyalty.