Summary
Overview
Work History
Education
Timeline
Generic

YING-CHUN ( Carol) Lin

Taipei

Summary

8+ years B2B retail category experience across from different retailers, key accounts include Walmart, Costco, and Amazon. 2+ years E-commerce experience in DTC brand and cross-border SaaS. Excel with proven track sales record at business strategy and development, key account management and P&L management. Acumen to business, empathetic to people, and adaptive to changes, Carol is a strategic practitioner with entrepreneur mindset who drive results on time and on budget.

Overview

12
12
years of professional experience

Work History

Global E-Commerce Business Development Lead/ Lead 2 people team

順立智慧 CYBERBIZ
07.2022 - Current
  • Initiate and negotiate partnership with eco-system partners (marketplace, government, and agency etc) to drive sustainable partner growth and generate new leads/revenue
  • Re-structure global BD selling process pipeline and 0-1business strategy to optimize sales funnel
  • Demo hit rate and closure rate grow by 87% and 37% respectively
  • Lead merchant seminar campaign and content strategy with marketing team to grow inbound leads by 40%
  • Win 1st major KA (deal revenue NTD 5M) by offering comprehensive business proposal and solution.

Co-Founder

韌REN underwear
12.2020 - 03.2022
  • Build 0-1 go to market business strategy, include brand position, assortment planning, marketing communication and sales strategy
  • 150+ orders received with 13% re-order rate within 2 months new launch
  • Drive cross-channel business excellence for website and Shopee, enhance brand consistency while leverage channel dynamic to maximize sales
  • Avg
  • Monthly GMV grow by 30%
  • Increase conversion rate by 17% through analyzing metrics of sales funnel flow and initiate solutions to optimize sales result.

Category Sales Head, Home Softline/ Lead 10 people team

特力Testrite International Co., Ltd
08.2012 - 04.2020
  • Manage Softline division P&L profit goal by providing comprehensive supervision through costing structure, assortment architecture and operation efficiency
  • 2019 net profit achievement is 145 %
  • Develop business strategy to 1) position category roadmap in line with market trend, retail channel, and brand fit, 2) optimize vendor portfolio, and 3) identify new line opportunity
  • Exceed 2019 budget goal US$32M by 112%
  • Analyze store sell through trending to deliver effective POG assortment proposal to hit sales and margin goal and locate potential star merchandise for promotion program.

Category Sales Supervisor

特力Testrite International Co., Ltd
03.2016 - 06.2018
  • Investigate market trending to strategize category development direction for assigned accounts, help merchandise team to precisely execute buy plan
  • Exceed sales goal by 36% to reach $12M in 2017
  • Track seasonal trending and sell through moving to manage sku inventory planning and enhance stock efficiency, decreasing 160% yearend unrealized inventory from 2015 $203K to 2016 $78K.

Merchandise Supervisor

特力Testrite International Co., Ltd
08.2012 - 03.2016
  • Drive new line Aroma diffuser business into Walmart through developing comprehensive product and sourcing strategy, growing sales by 1560% from 2015 US$0.3M to 2017 US$4.7M
  • Manage supplier qualification evaluation, costing negotiation and production supervision, enhance assigned category hit gross margin target
  • Shipment on time rate 99%; claim rate under 5%.

Education

Master of Business Administration - International Business

Brandeis University
Massathuses, US
05.2012

Bachelor - Foreign Languages and Literature

National CHUNG CHENG University
CHIAYI, TW
06.2007

Timeline

Global E-Commerce Business Development Lead/ Lead 2 people team

順立智慧 CYBERBIZ
07.2022 - Current

Co-Founder

韌REN underwear
12.2020 - 03.2022

Category Sales Supervisor

特力Testrite International Co., Ltd
03.2016 - 06.2018

Category Sales Head, Home Softline/ Lead 10 people team

特力Testrite International Co., Ltd
08.2012 - 04.2020

Merchandise Supervisor

特力Testrite International Co., Ltd
08.2012 - 03.2016

Master of Business Administration - International Business

Brandeis University

Bachelor - Foreign Languages and Literature

National CHUNG CHENG University
YING-CHUN ( Carol) Lin