Yogesh Kumar

• Developed and implemented annual and campaign paid advertising strategy and budget plans for 10 Global Markets, resulting in increased brand visibility and revenue.
• Conducted data analysis on more than 10 million users per month, providing valuable business recommendations.

Achievements:Created GA4 migration for the whole website, enhancing tracking capabilities.
Implemented new metrics to reduce drop-off rates and increase conversion rates by 8%.
Introduced a new Ad performance strategy, increasing AdSense revenue while maintaining website cleanliness.
Added new metrics to analyze user journey trends, boosting session engagement by 15%.

• Managed Google Ads with a monthly budget exceeding USD 50,000, optimizing tactics, account structure, and staying abreast of market trends.
• Utilized Google Analytics, Google AdSense, and other tools to enhance revenue and track performance.
• Led the planning and execution of ad campaigns for new product launches, achieving campaign and sales goals.
• Tracked and analyzed ad performance, providing insights and reports for ongoing optimization
• Established relationships with key decision-makers within customer's organization to promote growth and retention.

• Generated new business with marketing initiatives and strategic plans.
• Reached out to potential Clients via telephone, email, and in-person inquiries.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Established relationships with key decision-makers within customer's organization to promote growth and retention.

• (India Region)
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Executed tests, collected and analyzed data, and identified trends to achieve maximum ROI in paid search campaigns.
• Tracked, reported, and analyzed website analytics and PPC initiatives, optimizing copy and landing pages for paid search engine marketing campaigns.
• Developing growth strategies and plans, by identifying and mapping business strengths and customer needs.

• Strengthened content through proofreading and editing.
• Conducted marketing analytics and optimization using Google and implemented SEO strategies.
• Contributed to content marketing strategies across multiple platforms, showcasing creative thinking for robust marketing strategies.
• Developed and executed campaign strategies on platforms like YouTube and Clubhouse.

• Managed workflow between staff, coordinating documents, planning, and creative material distribution with international Clients.
• Utilized market trends and target audience statistics to effectively and appropriately market products.
• Onboarded new customers efficiently from South korea, Imported 100K USD products in FY 2019-20 with ROI of 40%.
• Completed and tracked customer surveys for regional and national campaigns on FMCG products.