Yu-Ching Liu
Taipei City
Summary
Proactive and achievement-oriented Brand Manager with 6 years of experience in brand development, product strategies, marketing plans, and global ambassador relations. Fostered strategic relationships with global ambassadors to develop new business opportunities while building healthy ecosystem. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals. Articulate communicator, natural leader and organized manager.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Brand Manager
KHS Musical Instruments
05.2022 - Current
- Led new product development projects, collaborating with global ambassadors on prototypes and final products to boost brand awareness and drive sales.
- Implemented and executed global Go-To-Market plans, increasing views by 585% through effective product launch events and marketing campaigns.
- Developed global pricing strategies for premium products by analyzing regional data and trends to optimize pricing models.
- Partnered with distributors to ensure cohesive product launches in trade shows and aligned marketing efforts, driving brand consistency and engagement.
- Built and nurtured strategic relationships with global distributors, ambassadors, and industry influencers to expand market reach and drive collaborative promotions
- Provided product training, and executed branding campaigns that communicated product features, benefits, and values, leading to improved customer education and brand loyalty.
- Managed creative projects to ensure quality, accuracy, and deadline compliance while overseeing collateral, social media campaigns, and press releases to enhance brand visibility.
- Managed budgets to maximize brand reach and engagement
- Led a team of product managers, fostering professional growth and ensuring adherence to brand guidelines across department
Product Manager
KHS Musical Instruments
05.2019 - 05.2022
- Executed large-scale project across countries, cultures, and departments to align with the company's mid-to-long-term strategies, demonstrating excellent negotiation and problem-solving skills regarding contractual, technical and financial issues, ensuring optimal allocation of resources to meet strategic goals.
- Executed product management, pricing and sales management, process and policy formulation, and customer relationship management.
- Led three product Go-To-Market projects, executing user analysis, specification determination, competitive analysis, and pricing research.
- Demonstrated excellent problem-solving skills during the pandemic by pivoting in-person music events to online concerts to ensure continued brand and ambassador exposure.
Product Marketing Manager
KHS Musical Instruments
10.2018 - 05.2019
- Communicated with key business partners on product launch schedule and marketing plan.
- Planned and executed large-scale video shoot, co-worked with creative team members both in the US and Taiwan office
- Communicated externally with outsourced vendors on time-sensitive limited edition product projects such as sales-driving merchandise production, product photography, and online marketing asset creation for B2B marketing usage.
- Supported brand website development, showcased good communication skills internally with the creative team and externally with outsourced developer.
Business Development Specialist
Udemy
03.2018 - 07.2018
- Generated leads in the Taiwan market, contributing to the company's global expansion efforts.
- Supported lead conversion that fitted the company's strategic goals, as well as provided support in the content creation process
- Managed leads and accounts using Salesforce and Hubspot CRM system
- Planned and orchestrated 2 workshops to enhance brand (Udemy) awareness and gain market share among some strong local market leaders, such as Hahow, Yourator and more.
English Content Creator
Pointimize
01.2018 - 03.2018
- Created content for the company's website, enhancing user engagement and driving traffic.
- Collaborated with global influencers in the tourism industry to produce high-quality, compelling content.
- Supported the product team by acquiring and monitoring ever-changing loyalty program regulations and staying updated on industry trends daily.
Education
Master of Arts - MA - Musicology
National Taiwan University
Taipei City, Taiwan01.2017
Bachelor's degree - English Language And Literature & Performing Arts
National Taiwan Normal University
06.2012
Skills
- Brand Strategy Development
- Product Development
- Competitor Analysis
- Strategic Planning and Alignment
- Partnership Development
- Marketing Communications
- Marketing Strategy Development
- Budget Development
- Product Promotion
- Creative Direction
- B2B Marketing
- Event Coordination
Languages
Chinese (Mandarin)
Native language
English
Proficient
C2
Français
Elementary
A2
Japanese
Beginner
A1
Certification
Secondary School English Teacher's Certificate
Awards
- Champion, Collegiate English Singing Contest
- Gold Medal, Collegiate 100m Dash
- Best PowerPoint Presentation Team Award
- Academic Excellence Award
Timeline
Brand Manager
KHS Musical Instruments
05.2022 - Current
Product Manager
KHS Musical Instruments
05.2019 - 05.2022
Product Marketing Manager
KHS Musical Instruments
10.2018 - 05.2019
Business Development Specialist
Udemy
03.2018 - 07.2018
English Content Creator
Pointimize
01.2018 - 03.2018
Master of Arts - MA - Musicology
National Taiwan University
Bachelor's degree - English Language And Literature & Performing Arts
National Taiwan Normal University
Secondary School English Teacher's Certificate
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