彭郁翔 PENG,YU-HSIANG (MEIGO)
Taipei
Summary
Qualified Marketing Executive with 3 years of experience in marketing. Proven successful at campaign marketing , managing marketing projects and realize profitable outcomes. Team builder and clear communicator with strong problem solving and planning skills.
Overview
4
4
years of professional experience
Work History
Marketing Executive
UGLY HALF BEER
Wugu, New Taipei City
07.2022 - 03.2024
- Managed diverse event projects, including , 4th Brewery Anniversary, Brewery VIP tour & workshop, Edward Yang's Taipei Stories collaboration.
- Managed diverse brand collaboration projects, including the Taipei Illustration Fair 2022 & 2023, collaborative ventures like Mikkeller Taipei.
- Strategically orchestrated Social Media with 5 impactful posts/month, achieving a yearly fan growth of 2,000 fans.
- Engaged the community through compelling campaigns and monthly EDM initiatives.
- Contributed to the development of a beer subscription and the oversight of beer delivery services.
- Led Experimental Beers project, launching 25+ products, contributing to a significant market presence.
Project Manager
RockBrain Ltd.
Taipei City
09.2021 - 07.2022
- Achieved 1,000-6,000 likes per post through strategic editorial planning and proficient post-production techniques.
- Achieved 90,000-250,000 impressions per post through comprehensive advertising on Facebook, Instagram, and Google.
- Proficient in Facebook Business Manager for meticulous, data-driven decision-making.
- Nurtured strong client relationships, garnering positive feedback and solidifying credibility
- Clients: THE DALMORE Taiwan, Fettercairn Whisky Taiwan, TAMNAVULIN Whisky, Jura Single Malt Whiskey Taiwan, Chile Alpaca Wine (TW) Other: Popmart Roboshop Taiwan, BestMan BarberShop
Business Development Specialist
Netmarble EMEA
Istanbul, Turkey
03.2020 - 08.2020
- Proactively identified and cultivated relationships with game studios through strategic cold calling, onsite visits, and active participation in gaming events.
- Negotiated contracts and closed sales with new and existing game studios.
- Supported the publishing team by conducting mechanic and marketing tests using game analytics and Facebook Business Manager; presented results to studios.
Education
Bachelor of Arts - Turkish Language and Culture Department
National Chengchi University
Taipei, Taiwan12.2019
Exchange program, College of Social Sciences and Humanities
Koç University
Istanbul, TurkeySkills
- Google Analytics Individual Qualification (GAIQ)
- Microsoft
- Campaign Planning
- Social Media
- Presentations
Languages
English
Advanced
C1
Turkish
Advanced
C1
Mandarin
Proficient
C2
Timeline
Marketing Executive
UGLY HALF BEER
07.2022 - 03.2024
Project Manager
RockBrain Ltd.
09.2021 - 07.2022
Business Development Specialist
Netmarble EMEA
03.2020 - 08.2020
Bachelor of Arts - Turkish Language and Culture Department
National Chengchi University
Exchange program, College of Social Sciences and Humanities
Koç University