Yu Jhen Weng

E-commerce Operations

• Founded a custom T-shirt e-commerce brand, overseeing Shopify store setup, order management, and fulfillment via POD platforms.

Marketing & Branding

• Built a strong brand identity through social media campaigns, creative content strategies tailored to target audiences.

Customer Experience

• Provided exceptional customer service, collected and analyzed feedback to refine product offerings and improve user satisfaction.

Creative Direction

• Designed engaging T-shirt collections and managed product launches, incorporating market trends and customer preferences.

Partnerships & Fulfillment

• Coordinated with POD partners to ensure high-quality production and timely delivery, enhancing the overall shopping experience.

Entrepreneurial Growth

• Developed business strategies, tracked performance metrics, and adapted to challenges to drive brand growth.

• Boosted Brand Awareness & Social Media Management

Developed and executed content marketing strategies across social media platforms, enhancing brand awareness, engagement, and maintaining a strong brand image.

• Brand Marketing & Market Analysis

Analyzed market trends, competitor activities, and conducted research to inform marketing strategies and set annual goals, optimizing campaigns based on ongoing analysis.

• Event Planning & Execution

Led the planning and execution of brand events, including exhibitions, ensuring seamless integration of marketing efforts and on-site management for successful outcomes.

• Advertising Strategy & Content Creation

Developed persuasive advertising copy, managed advertising strategies aligned with brand goals, and optimized website content for improved search engine rankings and user experience.

• Cross-Functional Team Leadership & Creative Development

Collaborated with cross-functional teams to create marketing materials, including brochures and presentations, ensuring consistent and impactful brand messaging across all channels.

• Revenue Growth & Vendor Negotiations

Negotiated favorable contracts with vendors and suppliers, contributing to business growth and strengthening brand offerings.

• Market Expansion & New Product Research

Conducted research to evaluate new markets and products, identifying opportunities for business expansion and diversification.

• Customer Relationship Building & Sales Growth

Built and maintained strong relationships with customers, addressing their needs and driving additional sales through personalized product recommendations and engagement.

• Sales Target Achievement & Team Collaboration

Worked closely with the team to exceed sales targets, ensuring collective goals were met while fostering a supportive and collaborative work environment.

• Product Knowledge & Customer Engagement

Provided expert product knowledge and styling advice to customers, enhancing their shopping experience and contributing to overall sales performance.

• Lead Follow-Up & Repeat Business

Followed up on leads and ensured prompt closing of deals, driving repeat business through exceptional customer service and relationship management.

• Customer Relationship & Sales Growth

Built strong customer relationships and consistently engaged with them to boost sales, offering personalized product recommendations and addressing their needs.

• Store Operations & Product Knowledge

Managed daily store operations, including food and beverage service, product introductions, and store displays to enhance customer experience and drive sales.

• Teaching & Course Development

Planned and taught tea courses, offering engaging lessons to customers while promoting brand awareness and expertise in the field.

• Event Planning & Media Coordination

Coordinated media outreach and event logistics, including tea and food pairings, to create memorable experiences and strengthen brand presence.

• Social Media Management

Utilized digital tools like chatbots to enhance brand engagement, provide instant interaction, and boost audience retention.

• Content Marketing and Branding

Created website articles and social media posts with consistent tone and style to strengthen brand influence in target markets.

• Event Planning and Execution

Coordinated online and offline marketing campaigns, including resource management and on-site operations, ensuring seamless execution.

• Proposal Management
  Managed end-to-end planning and execution of public sector tender proposals, ensuring alignment with project goals, timelines, and quality standards.
• Event Planning and Execution
  Planned and executed large-scale events, including logistics coordination, resource allocation, and on-site management, to ensure successful delivery.
• Cross-Industry Partnerships
  Facilitated strategic partnerships through cross-industry collaboration, contributing to innovative solutions and successful initiatives.