Final Cut X
Yves Chiu
Multimedia Manager
Summary
Accomplished Multimedia Manager at Greenpeace East Asia, adept in leadership and strategic thinking, significantly increased YouTube traffic by 3,350,000 views. Expert in driving high-impact content strategies and fostering team excellence, demonstrated by a 65% cost reduction and a 420% subscription rate boost. Skilled in project management and digital marketing, consistently exceeding performance targets.
Overview
16
16
years of professional experience
Work History
Multimedia Manager
Greenpeace East Asia
09.2013 - Current
- Built and Led High-Performance Teams: Built and led a high-performance multimedia team, driving content strategy and execution across multiple platforms (YouTube, Instagram, Facebook, Broadcasting). Implemented efficient workflows and optimized resource allocation, resulting in a 40% increase in self-production, contributing to 65% cost savings.
- Developed and Executed Content Strategies: Developed and executed integrated marketing campaigns aligned with overarching business objectives. Collaborated with cross-functional teams to increase brand visibility by 19% and drive audience engagement by an average of 23% annually.
- Delivered Measurable Results: Achieved significant impact through strategic content initiatives. Increased YouTube organic traffic by 3,350,000 views and subscription rate by 420% within a year. Won the MOD Gold Ethics Award and successfully influenced policy change through collaborative campaigns. Demonstrated ability to drive measurable results and exceed performance targets.
- Leadership in INGO: Led regional visual projects, fostering a collaborative environment and achieving 100% project success rate on five consecutive projects. Demonstrated strong leadership and project management skills.
Director of Video Production
L Motion
08.2012 - 09.2013
- Strategic Project Leadership: Successfully led and managed large-scale commercial video projects (1.2M to 3.5M) from concept to completion. Collaborated closely with clients to understand their needs and develop innovative solutions.
- Creative Content Development: Demonstrated strong creative abilities by developing engaging scripts and content for commercials and documentaries. Collaborated with cross-functional teams, 6 to 12 memebrs to bring creative visions to life.
- Client Relationship Management: Built and maintained strong client relationships through effective communication and project delivery. Successfully exceeded client expectations by delivering high-quality projects within budget and timeline. clients including ASUS, Taipei Metro, Ministry of National Defense, TVB TV.
- Cross-Cultural Project Management: Successfully managed a cross-cultural project, coordinating teams in Taiwan and Japan to deliver a high-profile documentary. Demonstrated strong project management and leadership skills.
Executive Producer
Next TV Broadcasting Limited
09.2009 - 09.2012
- Built and Led High-Performing Teams: Successfully formed and managed high-performance 21 people teams to deliver multiple TV programs within tight deadlines. Implemented efficient workflows and optimized resource allocation to maximize productivity.
- Developed and Executed Content Strategy: Defined program concepts and target audiences, aligning content with overall station strategy. Successfully launched new programs, including food and fashion shows, achieving 35% increase in viewership within 2 years.
- Managed Budgets and Resources: Effectively allocated budgets and resources to ensure project profitability. Implemented cost-saving measures while maintaining program quality. Controlling production budget under 200,000 for each episode.
- Overcame Challenges and Delivered Results: Successfully turned around underperforming projects by implementing strategic changes and providing strong leadership. Demonstrated ability to solve complex problems and achieve desired outcomes.
Director
ATONA Inc.
08.2008 - 08.2009
- Rapid Content Development and Style Definition: Quickly established a new visual style for the company, resulting in the production of seven unedited films within three months, gaining approval from the chairman.
- Strategic Project Management: Led the development and execution of the annual national business case competition, ATCC, from concept to completion. Successfully produced the first promotional film for the company website.
- Character-Driven Storytelling: Conceptualized and led the production of character-driven documentaries, showcasing diverse individuals and stories. Demonstrated ability to identify compelling narratives and develop engaging content.
Education
Bachelor of Arts - Theatre Design
Taipei National University of The Arts
Taipei City, Taiwan 04.2001 -
Skills
Leadership and Management
Strategic Thinking
Creative Vision
Project Management
Communication and Interpersonal Skills
Content Creation
Digital Marketing
Budget Management
Data Analysis
Software
Photoshop
After Effects
Asana
Notion
Lightroom
Keynote
Excel
Languages
English
Native language
English
Upper intermediate
B2
Japanese
Elementary
A2
Chinese (Mandarin)
Proficient
C2
Work Preference
Work Type
Full TimeLocation Preference
HybridImportant To Me
Work-life balanceCompany CultureTeam Building / Company RetreatsPersonal development programsCareer advancementWork from home optionTimeline
Multimedia Manager
Greenpeace East Asia
09.2013 - Current
Director of Video Production
L Motion
08.2012 - 09.2013
Executive Producer
Next TV Broadcasting Limited
09.2009 - 09.2012
Director
ATONA Inc.
08.2008 - 08.2009
Bachelor of Arts - Theatre Design
Taipei National University of The Arts
04.2001 -