Zac Lim

Sales Strategy and Execution

• Program Design & Training: Orchestrated Ziemer's Cataract Femtosecond Laser rental program, fostering shared high-end equipment utilization at a reduced cost, achieving a growth of 95% YoY.
• Innovative Leasing: Implemented a progressive leasing structure, reduced thresholds and drove a 35% increase in active users, ensuring profitability. Transitioned clients to collaborative procurement, promoted Ziemer to Tier 1 market position, holding twice the market share of the runner-up competitor in this sector.

Clinical Support

• Support: Conducted pre/post-operative consultations and in-surgery guidance for 70+ clinics/center surgeons. Managed client relations, conflict resolutions, and addressed complaints from multiple sources.
• Strategy: Developed SOPs for operating, troubleshooting, patient educating, machine testing, maintenance, and transportation. Trained various clients in scalable models that
  can be repetitively produced, while assessing and coaching target clientele for smooth category transition.

Marketing

• Branding: Spearheaded 20+ demonstrative Wet Labs, RTD Workshops, Seminars, enhancing the brand's professional image.
• Exposure: Collaborated on bundled packages, integrated femtosecond laser machines with various products, promoted a growth of 22% YoY and overall brand exposure.

• Led over 200 group therapy sessions, and 50 one-on-one individual sessions. Indulged in topics such as estranged communications, relationship building, etc.
• Participated in 30 seminar presentations, holding 12 workshops in discussing innovative long-term/parenting care possibilities