Zack Tzu-Hsiang Su
Product Marketing Assistant Manager
Taoyuan City
Summary
• Nearly seven years of experience in project management and market strategy, currently serving as Product Marketing Assistant Manager (PM) at Nyquest Technology, responsible for 8-bit MCU product marketing, competitive analysis, and product positioning, overseeing the entire product development and mass production process.
• Experienced in ODM NPI (New Product Introduction) project management with key global clients such as Amazon and Google, ensuring that products meet market demands and maintain competitiveness.
• Knowledgeable in RF technology from IC design to final product development, with hands-on experience in 8-bit MCUs and 24GHz mmWave radar.
• Familiar with the RFI/RFQ process, responsible for NRE (Non-Recurring Engineering) and BOM cost analysis, optimizing project efficiency and cost-effectiveness through design reviews.
• Comprehensive expertise in NPI, mass production management, and go-to-market strategies, ensuring project timelines, cost control, and quality standards.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work History
Product Marketing Assistant Manager
Nyquest Technology Co., Ltd
04.2024 - Current
- Lead product planning and marketing strategies for 8-bit MCU products, including I/O-type MCUs, LCD controllers, and 2.4G RF remote applications, ensuring alignment with market trends and customer needs.
- Develop and execute go-to-market strategies, driving product launches and increasing market adoption through targeted positioning and competitive differentiation.
- Define and manage product roadmaps, collaborating with R&D and sales teams to prioritize features and timelines that meet evolving industry demands.
- Conduct in-depth market research and competitive analysis to refine product differentiation strategies, enhancing market share and customer engagement.
- Oversee the entire product lifecycle, from development to mass production, ensuring seamless coordination with R&D, FAE, and sales teams for timely delivery and optimal performance.
Project Manager
Terasilic Technology Co., Ltd
01.2022 - 01.2023
- Spearheaded the development and introduction of 24GHz mmWave radar products, managing New Product Introduction (NPI) projects with leading global consumer electronics and automotive brands.
- Formulated go-to-market strategies to promote mmWave radar adoption, aligning product launches with market needs and securing design wins with key clients.
- Created and maintained product roadmaps, working closely with engineering teams to outline development milestones and ensure alignment with customer requirements and market trends.
- Performed technical assessments and market evaluations to enhance product competitiveness, resulting in increased market penetration and successful project outcomes.
- Coordinated cross-functional teams to streamline project execution, meeting deadlines and quality standards while optimizing resource allocation.
Project Management Specialist
Foxlink Precision Industrial Co., Ltd
08.2019 - 01.2022
- Managed ODM consumer electronics projects for global clients, including Amazon and Google, overseeing New Product Introduction (NPI) processes from concept to mass production.
- Developed go-to-market strategies to align product launches with client expectations, ensuring timely delivery and market competitiveness.
- Created product roadmaps in collaboration with design and procurement teams, defining development milestones to meet production schedules and quality standards.
- Achieved annual sales volumes of 100K to 1M units by optimizing supply chain workflows, conducting BOM cost analysis, and managing NRE budgets effectively.
- Led RFI/RFQ processes and design reviews, enhancing project efficiency and reducing costs while maintaining high client satisfaction.
Certification Specialist
Sporton Co., Ltd
06.2017 - 08.2018
- Managed PTCRB and GCF certification processes for mobile devices, ensuring compliance with international standards and improving validation efficiency for clients.
- Supported go-to-market efforts by streamlining certification timelines, enabling faster product launches and enhancing market readiness.
- Contributed to product roadmaps by providing validation insights, identifying potential compliance risks, and recommending solutions to meet regulatory requirements.
- Established standardized certification procedures, reducing time-to-market by 15% and improving project delivery consistency.
- Collaborated with clients and internal teams to troubleshoot issues, ensuring high-quality outcomes and adherence to project deadlines.
Operations Specialist
CloudMotion Co., Ltd
01.2017 - 06.2017
- Assisted a startup in developing an intelligent technology platform, optimizing operational processes to enhance efficiency and scalability during the early growth phase.
- Supported the formulation of go-to-market strategies by analyzing operational workflows and identifying key areas for improvement to accelerate platform deployment.
- Contributed to the initial product roadmap, coordinating with technical teams to prioritize features and establish timelines for platform enhancements.
- Managed resource allocation and project coordination, ensuring smooth execution of operational initiatives and successful delivery of core functionalities.
Education
BBA - Business Administration
National Sun Yat-sen University
Kaohsiung City, KHH 09.2012 - 01.2017
Skills
Go-to-Market Strategies
Strategic Product Roadmapping
Product Launch Project Management
Timeline
Product Marketing Assistant Manager
Nyquest Technology Co., Ltd
04.2024 - Current
Project Manager
Terasilic Technology Co., Ltd
01.2022 - 01.2023
Project Management Specialist
Foxlink Precision Industrial Co., Ltd
08.2019 - 01.2022
Certification Specialist
Sporton Co., Ltd
06.2017 - 08.2018
Operations Specialist
CloudMotion Co., Ltd
01.2017 - 06.2017
BBA - Business Administration
National Sun Yat-sen University
09.2012 - 01.2017
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