Summary

Work History

Education

Overview

Skills

Timeline

Certification

Languages

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Zen Chung

Brand Strategy and Global Marketing Professional

Taipei City

Summary

Brand Marketing professional with passion for delivering impactful marketing solutions and driving brand success. Extensive experience in developing comprehensive B2C , D2C, B2B, C2B business and channel strategies and executing high-impact campaigns. Known for fostering collaborative team environments and consistently achieving results, with strong focus on adaptability and innovation.

Experienced with developing comprehensive brand and marketing strategies that drive brand growth and customer engagement. Utilizes data-driven insights to optimize campaign performance and market positioning. Track record of leading teams to exceed expectations through innovative creative marketing solutions.

Work History

Head of Global Marketing & New Market Development

UTC

Taipei, TPE

07.2024 - Current

Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
Wrote and distributed press releases to increase brand visibility.
Analyzed consumer usage patterns to identify trends and target key demographics.
Mentored junior marketing staff, providing guidance on best practices in campaign execution and strategic planning.
Established strong relationships with key industry influencers to elevate brand reputation.
Analyzed market trends and consumer insights to inform product positioning and promotional strategies.
Launched a successful email marketing campaign that grew subscriber base while maintaining low unsubscribe rates.
Conducted market research to identify new opportunities and target markets.
Preserved brand integrity by monitoring consistency and quality of marketing content.
Implemented regional marketing strategies to enhance brand presence and support local market adaptation.
Conducted competitive analysis regularly to inform positioning strategies, maintaining alignment with industry trends and consumer needs.

Secretary-General

Taiwan Zhi Yun Sustainable Development Association

Taipei City, TPE

07.2024 - Current

Organized and managed executive meetings to maintain agenda compliance and ensure timely dissemination of meeting minutes.
Managed correspondence, prioritizing communication between executives and internal/external stakeholders.
Streamlined office procedures, enhancing operational efficiency and reducing response times for inquiries.
Oversaw scheduling of appointments, optimizing calendar management for senior leadership team.
Enhanced company-wide communication by distributing important information and timely updates.
Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
Contributed to successful event planning by coordinating logistics such as venue selection, catering services, and guest invitations.
Maintained accurate records of company policies, procedures, and guidelines for easy reference by staff members.
Created informative presentations using PowerPoint slideshows for use in meetings and training sessions.
Served as a liaison between executives and employees, fostering positive relationships throughout the organization.
Developed and maintained courteous and effective working relationships.
Demonstrated strong organizational and time management skills while managing multiple projects.
Proved successful working within tight deadlines and a fast-paced environment.
Facilitated communication between departments, ensuring efficient information flow.
Managed scheduling and calendar coordination for executive team.
Organized meetings and prepared agendas, enhancing operational efficiency.

Marketing Director

Taipei

12.2022 - 12.2023

Corporate organizational restructuring, planning, optimization and implementation of annual strategies for marketing departments (Product, E-commerce, Marketing planning, Design)
Managing 4 units under Marketing Division (Product, e-commerce, marketing planning, design units)
Team building development and man power allocation for marketing department unit
Personnel allocation and Organizational restructuring
Global and local market research and related execution
Annual Marketing budget allocation and management (OGSM measurement / GA result monitoring)
Brand awareness improvement (Developing New 4 brands strategy plan and execution, marketing strategy formulation brand marketing management, establishment of corporate culture and brand image)
Corporate PR / TA / Media / B2B Customer Relation
Overseas brand corporation development and contract negotiation
Online and Offline platform merging and CRM planning and execution
Pet exhibition related promotion and physical store planning and execution
Corporate Brand and product educational training materials and implementation
Improve your marketing team's ability to promote your brand
Strategic planning execution for group business units and new brands
Line and e-commerce platform CRM Completed
Achieved Q1-Q3 Sales performance targets
Gain free media exposure through working with top tier on line media niu news which generate 20% of sales
Increased brand awareness by developing and implementing strategic marketing campaigns.
Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
Mentored junior marketing staff, providing guidance on best practices in campaign execution and strategic planning.
Enhanced customer engagement with targeted social media strategies and content creation.
Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.

Overseas Division Senior Manager

YUAN

Taipei

12.2019 - 10.2021

Japan and SEA distributor, agent and channel relationship management, business development, overseas brand product marketing strategy, business forecast, retail store design vm planning and execution, channel management, agency contract negotiation, online offline marketing and sales strategies, overseas T.A, media relation, setting of overseas agency business goals, and providing related support and strategies
Japan retail store planning which inducing working with japan design team and hq design team to pin point and develop and manage brand image and vm
Assist and provide marketing materials (video, content and visual) for build-up online brand EC website for Japan / SEA agents
2020-2021 Japan Market Annual Sales increased to 83% compare to 2019
2020 Jan. ~ 2021Oct. Japan Retail store increase from 1 to Total of 6 stores across Japan. (Tokyo, Kyushu Kogura, Chiba, Oita, Kumamoto, Osaka, Nagoya)
Developed training programs to elevate staff performance and foster professional growth.
Implemented strategic initiatives that aligned departmental goals with corporate objectives.
Directed cross-functional teams to enhance operational efficiency and improve project outcomes.
Developed and executed comprehensive project plans aligning with organizational goals and stakeholder expectations.
Led cross-functional teams to implement strategic initiatives enhancing operational efficiency and productivity.
Facilitated cross-departmental collaboration to ensure alignment of marketing initiatives with corporate objectives.
Developed detailed reports and presentations to communicate project progress to senior executives effectively.
Coordinated training sessions for agents and distributors on new marketing tools, enhancing team capabilities and efficiency.
Executed comprehensive market entry strategies by assessing local consumer behaviors and preferences.
Coordinated training sessions for staff on new marketing tools, enhancing team capabilities and efficiency.
Enhanced team performance with regular coaching sessions, focusing on individual strengths and areas for improvement.
Spearheaded development of new product line, resulting in significantly increased market share and brand recognition.
Mentored junior staff members for skill development and career progression within the organization.
Revitalized underperforming product lines by analyzing sales data, leading to focused improvement efforts and increased profitability.

Senior Brand Manager

KUANISM

Taipei

05.2017 - 08.2019

New Brand start-up. From product development, production and production to back-end operations and construction of online platforms. Market positioning and differentiation setting, define product positioning and pricing structure
Overall brand and operation: include brand building, brand personality, brand cultures and five senses touch points, on line off line promotion ..etc
Operations and online sales, etc. Development of cultural-related T.A markets, brand communication and VM, public relations media communication, multiple marketing strategies, T.A and Channel contact and cooperation, seminar and events execution
Monthly ROI sales report to founder
Manage collaboration of artists and contract
Complete and establishment of the brand and channel operation
Analyzed consumer insights to inform product development and optimize brand messaging.
Led cross-functional teams in launching innovative marketing campaigns across multiple channels.
Developed and executed brand strategies to enhance market positioning and drive growth.
Led cross-functional teams in launching new products, ensuring alignment with brand vision and market needs.
Developed and executed comprehensive brand strategies to enhance market presence and customer engagement.
Managed budget allocation and resource utilization to maximize marketing ROI.
Conducted brand audits to evaluate market presence and identify opportunities for improvement.
Managed digital content calendars, ensuring timely updates across all online platforms to engage audiences effectively.
Streamlined internal communication processes, fostering collaboration between departments in support of brand objectives.
Increased market share through the execution of targeted product launches and promotional campaigns.
Managed and oversaw creative projects to drive quality, accuracy and deadline management.

海外マーケティング部戦略コンサルタント

ハットトリック株式会社

Tokyo

12.2012 - 04.2017

Assist in the development and expansion of overseas market related research
Provide overseas retail market and competitors analysis and insights, business strategy implantation
Strategic alliances with local Japanese channels to overseas
The work content is mainly to assist upper management (Founder and GM, Board of directors) in understanding overseas markets and provide strategies, the work of staff rather than external
Self-motivated, with a strong sense of personal responsibility.
Worked effectively in fast-paced environments.
Skilled at working independently and collaboratively in a team environment.
Proven ability to learn quickly and adapt to new situations.
Worked well in a team setting, providing support and guidance.
Managed time efficiently in order to complete all tasks within deadlines.
Organized and detail-oriented with a strong work ethic.
Adaptable and proficient in learning new concepts quickly and efficiently.
Conducted in-depth market entry assessments aligning with local consumer preferences and behaviors.
Developed comprehensive frameworks for assessing competitor strategies in overseas retail environments.
Executed targeted outreach programs to strengthen relationships with key stakeholders in foreign markets.
Monitored regulatory compliance related to international marketing initiatives, ensuring alignment with local laws.
Collaborated with cross-functional teams to enhance brand strategy implementation across international markets.

Brand Strategist

DDG

Taipei

06.2008 - 12.2012

Global Brand Marketing strategy development and planning
Define Brand Marketing Strategy and provide analytical report
Global Brand coaching, Brand consulting and implementation
Global Brand marketing communications in English, Chinese and Japanese
Creative Directions for Global Retail Marketing Tools, Retail space design implementation consultation
Brand Architecture including Product roadmap, Brand and Product Naming strategy
Global TA analysis, Market trend research and analysis
Conduct Branding lecture and training sessions
Internal design and communication brief preparation helping my teams to gain a better understanding about brand strategy and market
Advisor for Brand and Corporate Identities system Brand Book Guideline for both CIS system and Communication structure, Retail / Exhibition space implementation, Advisor for managing 5senses within Retail Store
Proposal for Taiwan Government ministry of economy for annual Sponsorship for SMB business
Direction Design Group is a professional US brand consultancy and branch office in both Taipei Taiwan and Shanghai China.
In 2012 My Retainer branding project GoHiking and OZAKI received both distinction and merit award of best rebrand of the year: http://www.rebrand.com/distinction-gohiking / http://www.rebrand.com/merit-ozaki
In 2009 My re-brand project JHT has received Ministry of Economic Affairs R.O.C Taiwan government best rebrand award
Major Clients / Brand: ACER, ASUS, BENQ Group, LITEON Group, Taiwan Design Center, International Design Alliance, Prince Hotel Group, Hotel Quote, Hotel Dua, Mandarin Oriental Residence Taipei, Hotel Cozzi, Hotel Madison (Cathay Group), OZAKI Group, Ememory, Karma Medical, GoHiking, Alsace Window, VITA Hardware, JHT
Conducted in-depth market research to identify consumer insights and competitive landscapes.
Developed comprehensive brand strategies aligning with client objectives and market trends.
Led branding workshops to foster creative ideation and align stakeholder vision.
Collaborated with cross-functional teams to execute integrated marketing campaigns.
Managed client relationships, ensuring alignment of expectations and deliverables throughout projects.
Analyzed brand performance metrics to refine strategies and enhance consumer engagement.
Created comprehensive style guides outlining visual elements, messaging guidelines, and best practices for consistent application across all touchpoints.
Enhanced customer loyalty through targeted communication campaigns and personalized content creation.
Collaborated with creative teams on designing visually appealing marketing collateral that aligned with the brand''s vision and tone of voice.
Optimized digital channels for better user experience, driving increased website traffic and higher conversion rates.
Negotiated favorable partnerships with external vendors, optimizing budgets while maintaining high-quality outputs for brand-related projects.
Executed comprehensive brand audits to assess market positioning and identify areas for enhancement.
Developed tailored marketing collateral and digital content strategies to boost brand engagement across platforms.
Collaborated closely with cross-functional teams to ensure cohesive messaging across all consumer touchpoints.
Facilitated workshops aimed at aligning team objectives with brand vision for enhanced strategic execution.
Monitored industry trends and consumer feedback to continuously adapt brand strategy for maximum relevance.

Senior Marketing & PR Manager

SPACE Concepts

Taipei

01.2005 - 11.2007

Marketing Annual Plan and Annual Budget allocation
Digital Marketing strategy and Digital Campaign roll out
Consumer Behavior analysis, T.A data mining and analysis
SEO ranking monitoring and analysis report, PPC purchasing and planning, web marketing applications and management
ATL and BTL promotions, Media relation, In-Store SP, Joint Promotions, Brand Joint-Venture
Marketing and PR Strategy, Media Ad placement, Media strategy and liaison, News Release preparation, PR Events execution, creative direction and support, Vendor sourcing and management, Retail space implementation
Seasonal Marketing and Sales Team training
SPACE Concepts is luxury positioned high end yoga studios and wellness center, which provide the latest yoga trends from all over the world and invite the top notch yoga masters to participate the yoga conferences and yoga teacher trainings, also distribute the latest yoga fashion brands and products to Asia market.
In 2006-2007 by Re-positioned the brand by applied new strategies and promotion. The results show sales recover by 20% after 6 month implement and generated an NTD 15 million media value
Crafted tailored communication strategies to engage diverse audiences and enhance brand loyalty.
Monitored media coverage and public sentiment, ensuring alignment with corporate messaging and values.
Developed comprehensive PR plans, identifying key opportunities for outreach and community engagement initiatives.
Established metrics to evaluate campaign effectiveness, facilitating data-driven adjustments to PR strategies.
Managed relationships with external partners, optimizing collaborations to amplify brand presence in target markets.
Coordinated with cross-functional teams to execute integrated campaigns that boosted brand visibility.

Head of Marketing and PR

HUNTING WORLD (LLC)

Taipei

01.2004 - 11.2005

Handling Annual PR and AD, SEO ranking monitoring and analysis report to US HQ
Planning and managing annual prints and digital marketing campaigns strategy
Media Advertising and PPC placement
Annual budget planning and allocation
PR strategy and planning, Brand communications, Brand image reinforcement, Brand Joint-Ventures
Marketing Annual Plan, ALT and BLT promotions, PR Event execution
Visit US HQ for Seasonal buying, provide analytical report in sales numbers
Consumer behavior analysis and Research, proposal and news release preparation, follow brand guide lines and monitoring Retail space VM implementation
Hunting world is famous man's luxury fashion bag and apparel brand from US, the brand symbolized the adventure, wildlife and nature loving.
Established first flagship store in TAIPEI 101, and total of 6 stores across Taiwan. Through sponsor events, media tour and PR VIP events, PR Value increased 75%. And Sales increased 87%
Reason for leaving: Change of the distribution ownership for Hunting World brand. (Marketing ownership has been changed from the U.S. to Itochu)
Led cross-functional teams to drive successful product launches and marketing campaigns.
Developed and executed comprehensive marketing strategies to enhance brand recognition and market positioning.
Developed and executed comprehensive marketing strategies to enhance brand visibility and market presence.
Led cross-functional teams to implement integrated marketing campaigns across digital and traditional channels.
Established key performance indicators (KPIs) to measure campaign effectiveness and drive data-informed decisions.
Fostered strategic partnerships with influencers and organizations to expand reach and engagement initiatives.
Oversaw budget allocation for marketing projects, ensuring optimal resource utilization and ROI maximization.
Cultivated brand partnerships with luxury influencers to amplify reach within target demographics.
Developed comprehensive multi-channel marketing initiatives enhancing customer retention through personalized engagement strategies.
Executed annual marketing audits identifying areas for improvement and optimizing campaign effectiveness across platforms.
Increased brand awareness by developing and implementing strategic marketing campaigns.
Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
Enhanced customer engagement with targeted social media strategies and content creation.
Conducted comprehensive market research to identify emerging trends and capitalize on new opportunities.
Analyzed competitive landscape, identifying potential threats and opportunities for strategic positioning in the marketplace.

Senior Project Manager

The Filter Group

Singapore

10.2002 - 12.2003

NOKIA Hitchhikker Regional Program for NOKIA 3300 Digital Marketing Project, which includes Opinion Leader digital on-line analysis research and platform for NOKIA 3300 potential T.A, which consist of 12 online T.A campaigns, 12 Sponsorship T.A Events in Fashion, Art and Design, Gaming, Music tribes, Creative and collaborative event executions and activity planning
Manage Opinion Leaders with online platform and weekly report to NOKIA Asia HQ (Singapore)
Creative Events for TA seeding program rollout
Design directions and executions
Create on-line CRM system for T.A
The Filter group Singapore is a cutting edge creative Marketing Agency, their major clients cover Asia pacific regional market.
Developed series of creative T.A events. The sales went up 11.5% during promotion
I learnt to think in entirely new ways, to creative PR event, AD campaign, the results show that I generated US 2 million media value
Risk Management: Oversee project risk assessments and develop mitigation strategies to address potential issues.
Vendor Coordination: Facilitate communication with external vendors and partners to ensure timely delivery of project components.
Budget Management: Monitor project budgets, tracking expenses against forecasts to maintain financial control.
Resource Allocation : Assess team workload and allocate resources effectively to optimize project execution.

PR Manager

Pernod Ricard S.A ( Prevision Public Relation )

Taipei

09.2001 - 10.2002

PR strategy development for Asia Pacific
PR event executions and creative directions
Draft and Dispatch Monthly News release, advertorials for Taiwan, Hong Kong, China Market
Media relation, Product Photo shooting arrangement
Overseas Media Tour executions, Interview arrangement
Client relations and management, Direct Marketing, Press conferences and congress executions
Working closely with Seagrams UK HQ (Chivas Whisky), conduct weekly meeting and daily communication to Seagrams HQ in London
Well known PR agency in both Taiwan and China, Specialized in FMCG and Consumer Industry.
In 2002 By PR and sponsorships, I successfully created Chivas Revolve as the most popular product in 2002. 1 million net profit was achieved. at the same time I have developed series of creative events and joint promotions. The sales went up 11.5% during promotion period. I learnt to think in entirely new ways, to creative PR events, AD campaign, the results shows USD 2 million media value was generated in 2002
Developed and implemented strategic PR campaigns to enhance brand visibility and reputation.
Managed media relations, securing coverage in top-tier outlets to amplify client messaging.
Led cross-functional teams to align PR initiatives with broader marketing objectives for cohesive brand storytelling.
Monitored industry trends to identify opportunities for proactive media outreach campaigns.
Led cross-functional teams in the execution of high-impact PR initiatives.
Coached executives on media appearances, ensuring consistent messaging and polished delivery.
Created compelling content for various platforms, increasing engagement and visibility.
Conducted market research to inform targeted PR strategies for diverse audiences.
Developed relationships with key industry influencers to expand reach and credibility.
Communicated with media weekly to build relationships and optimize press coverage.
Managed internal, external, and crisis communications.
Increased brand awareness through development and implementation of successful public relations campaigns.
Researched latest market trends and analyzed data to develop public relations strategies and tactics.
Developed and executed comprehensive PR strategies to enhance brand visibility and reputation.
Raised brand awareness through consistent marketing efforts and product campaign launches.
Prepared RFP and RFQ responses for new business pitches and presentations.
Evaluated campaign performance metrics, driving continuous improvement in PR strategies and tactics.
Defined and achieved project and overall organizational vision, strategies and tactics.
Collaborated with media to encourage company and product coverage and promote brand mission and values.
Developed comprehensive media outreach strategies targeting key publications to maximize brand exposure.
Executed detailed event plans for press conferences and promotional events, ensuring seamless logistics and engagement.
Crafted engaging content for diverse platforms, enhancing brand storytelling and audience connection across channels.
Conducted competitive analysis to identify PR opportunities and threats within the industry landscape.
Fostered partnerships with community organizations to enhance brand visibility and corporate social responsibility initiatives.
Managed crisis communications, mitigating potential damage to company reputation.
Cultivated positive working relationships with journalists, resulting in increased coverage opportunities for clients.
Launched successful product launches by coordinating integrated marketing efforts.
Collaborated with marketing teams to align PR objectives with overall business goals.
Secured media coverage for clients through targeted press releases and media pitches.
Enhanced corporate image through expertly crafted messaging and brand positioning strategies.
Developed crisis management plans, allowing for quick response time in challenging situations.
Tracked PR metrics to evaluate campaign success and inform future strategy adjustments.
Organized and managed special events, including press conferences and product unveilings, generating buzz and excitement around new offerings.

PR Manager

LVMH Moet Hennessy Louis Vuitton SE ( LOEWE )

07.2000 - 08.2001

Cultivated positive working relationships with journalists, resulting in increased coverage opportunities for clients.
Optimized online presence through social media management and search engine optimization techniques.
Led crisis communications and media relations activities in response to challenging situations.
Secured media coverage for clients through targeted press releases and media pitches.
Cultivated relationships with key influencers, enhancing outreach efforts and expanding audience engagement.
Coordinated and managed sponsorships and sponsorship activation.
Designed and created campaign e-mail invitations, articles and marketing videos.
Conducted market research to inform targeted PR strategies for diverse audiences.
Reviewed marketing materials and documents for brand accuracy and trending design.
Conducted media training for company executives and business leaders.
Researched latest market trends and analyzed data to develop public relations strategies and tactics.
Evaluated campaign effectiveness through metrics analysis, refining strategies for continuous improvement in results.
Launched successful product launches by coordinating integrated marketing efforts.
Managed media relations, securing coverage in top-tier outlets to amplify client messaging.
Developed brand media relations strategies that bolstered community awareness and knowledge.
Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
Designed and implemented strategic business plan objectives.
Tracked PR metrics to evaluate campaign success and inform future strategy adjustments.
Communicated with media weekly to build relationships and optimize press coverage.
Monitored industry trends and competitive landscape to inform strategic PR direction and tactics.
Developed and implemented comprehensive PR strategies to enhance brand visibility and reputation.
Led crisis communication initiatives to manage public perception during challenging situations.
Developed and executed comprehensive PR strategies to enhance brand visibility and reputation.
Oversaw crisis communication plans, effectively mitigating potential issues and protecting brand integrity.
Managed media relations, securing coverage in key publications and outlets.
Cultivated relationships with influencers, enhancing outreach and engagement efforts for campaigns.
Analyzed market trends to inform strategic decisions and optimize PR initiatives.
Increased brand awareness by developing and implementing strategic public relations campaigns.
Enhanced corporate image through expertly crafted messaging and brand positioning strategies.
Managed crisis communications, mitigating potential damage to company reputation.
Fostered positive relationships with key business journalists in national publications.
Authored fresh and engaging press releases and prepared complete press kits.
Taught in-house employees strategies for successful internal and external communications.
Developed comprehensive media outreach strategies targeting key publications to maximize brand exposure.
Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
Oversaw team of communications and media relations professionals with focus on achieving PR results.
Organized and managed special events, including press conferences and product unveilings, generating buzz and excitement around new offerings.
Consulted with advertising agencies to arrange promotional campaigns in various types of media.
Crafted engaging content for diverse platforms, enhancing brand storytelling and audience connection across channels.
Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
Collaborated with marketing teams to align PR objectives with overall business goals.
Managed sponsorship agreements, ensuring alignment with brand objectives while maximizing promotional opportunities.
Defined and achieved project and overall organizational vision, strategies and tactics.

Education

Master of Arts - Design History

Royal College of Art (RCA)

London

09.1999 - 06.2000

Master of Arts - Strategic Fashion Marketing | Luxury Brand Management

University of The Arts London

London

09.1998 - 06.1999

Bachelor of Arts - Fashion Design

UAL : Central Saint Martins of Art And Design (CSM)

London

09.1995 - 06.1998

Bachelor of Arts - Fashion Design

University of Johannesburg ( Technikon Witwatersrand )

Johannesburg

02.1994 - 06.1995

Overview

years of professional experience

Certification

years of post-secondary education

Languages

Skills

Global Brand and Marketing Strategy
B2C B2B C2B Business Model tactics
Strategic Planning
Brand and Marketing Communication
Brand Management
Brand and Business Strategy Consultation
Creative Direction
Creative Sub-Culture Campaign Implementation
Creative Event Management
Business Developement
Market and Trend Analysis
Consumer Branding
Luxury Brand Management
Vendor Relation Management
Public relations
Negotiation
Budget Planning and Budget Allocation
Digital Marketing
ATL & BTL Promotion
Global Market Knowledge
Global Business Strategy and related training
SDG's and ESG Development
Press Media Liaison
PR and AD Strategy
Art Curator
Art / Music Critics
Five Sense Workshop Training
Cross Culture Programme Organizer
Business Strategy Consulting
Creative direction
Marketing analytics
Media planning

International marketing
Multicultural marketing
E-commerce strategy
Influencer partnerships
Localization strategies
Team leadership
Creative thinking
Decision-making
Effective communication
Computer proficiency
Team building
Training and development
Analytical thinking
Professionalism
Public speaking
Social media marketing
Digital marketing
Strategic planning
Complex Problem-solving
Time management abilities
Marketing and advertising
Communication Strategy
Marketing plan development
Brand and Project management
Content development
Market research analysis
Marketing strategy development
Customer relationship management (CRM)
Pricing strategy
Strategic marketing
Brand and Product Architecture
Go-To-Market Strategy

Timeline

Head of Global Marketing & New Market Development

UTC

07.2024 - Current

Secretary-General

Taiwan Zhi Yun Sustainable Development Association

07.2024 - Current

Marketing Director

12.2022 - 12.2023

Overseas Division Senior Manager

YUAN

12.2019 - 10.2021

Senior Brand Manager

KUANISM

05.2017 - 08.2019

海外マーケティング部戦略コンサルタント

ハットトリック株式会社

12.2012 - 04.2017

Brand Strategist

DDG

06.2008 - 12.2012

Senior Marketing & PR Manager

SPACE Concepts

01.2005 - 11.2007

Head of Marketing and PR

HUNTING WORLD (LLC)

01.2004 - 11.2005

Senior Project Manager

The Filter Group

10.2002 - 12.2003

PR Manager

Pernod Ricard S.A ( Prevision Public Relation )

09.2001 - 10.2002

PR Manager

LVMH Moet Hennessy Louis Vuitton SE ( LOEWE )

07.2000 - 08.2001

Master of Arts - Design History

Royal College of Art (RCA)

09.1999 - 06.2000

Master of Arts - Strategic Fashion Marketing | Luxury Brand Management

University of The Arts London

09.1998 - 06.1999

Bachelor of Arts - Fashion Design

UAL : Central Saint Martins of Art And Design (CSM)

09.1995 - 06.1998

Bachelor of Arts - Fashion Design

University of Johannesburg ( Technikon Witwatersrand )

02.1994 - 06.1995

Certification

CM - Certified Manager Certification
Certified of Completion of Japanese Brand Strategy Workshop held by International Trade Bureau, Ministry of Economic Affairs Taiwan (Co-organized by Hakuhodo , Japan )
Advisor and Translator for Japanese Traditional Cultural Events and seminar ( Noh Raku 能楽；Rakugo落語；Chado 茶道； Koto 香道 )
Contributing Columnist 2000-2006 for Taiwan T-Mag , egg , Bang and ELLE magazine focused in Sub cultural movement , altinative music and street fashion , art and design field.

Languages

English

Chinese (Mandarin)

Japanese

Taiwanese

Afrikaans

French

Italian

German

Hebrew

Arabic

Summary

Work History

Head of Global Marketing & New Market Development

Secretary-General

Marketing Director

Overseas Division Senior Manager

Senior Brand Manager

海外マーケティング部戦略コンサルタント

Brand Strategist

Senior Marketing & PR Manager

Head of Marketing and PR

Senior Project Manager

PR Manager

PR Manager

Education

Master of Arts - Design History

Master of Arts - Strategic Fashion Marketing | Luxury Brand Management

Bachelor of Arts - Fashion Design

Bachelor of Arts - Fashion Design

Overview

Skills

Timeline

Head of Global Marketing & New Market Development

Secretary-General

Marketing Director

Overseas Division Senior Manager

Senior Brand Manager

海外マーケティング部戦略コンサルタント

Brand Strategist

Senior Marketing & PR Manager

Head of Marketing and PR

Senior Project Manager

PR Manager

PR Manager

Master of Arts - Design History

Master of Arts - Strategic Fashion Marketing | Luxury Brand Management

Bachelor of Arts - Fashion Design

Bachelor of Arts - Fashion Design

Certification

Languages

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