Zong Jhe Jheng

• Present high-level overviews of the Salesforce Marketing Cloud architecture and integration capabilities。
• Hand on experience on emails, push, SMS, audience selection, trigger qualification, suppressions, segmentation, building journeys, customer lifecycle programs.
• Understand the ins and outs of complex technology environments and know how to optimize solutions for efficiency and simplicity.
• Build targeted audience segments based on email behavioral data and CRM attributes using Data Extensions and SQL Setup and deploy email campaigns including: automations, triggered emails, one-off user-initiated emails and A/B tests to improve campaign performance
• Collaborate with internal development team to determine best path for Salesforce Marketing Cloud platform implementation.
• Create, manage and present an actionable BRD/FSD (Blueprint) that aligns a client's business needs to that of the Salesforce Marketing Cloud solutions.

Product (Outbound tour group package) marketing (4 month in the beginning)

• Covers a wide range of responsibilities including market research, product development, marketing planning and control, pricing, distribution, promotion.
• Working closely with the product and sales teams, will implement strategic plans to promote the products through online and offline advertising, campaigns and PR activity.

Member relationship manager

• Be tasked with acquiring new member (add 120,000 accounts in 6 months), and activating, retaining, and monetizing more than 1.3 million existing members .
• Optimizing the EDM marketing resulting in a 30% traffic growth and 100 million revenue from email.

• Person in charge and fund a game co-development project ( Lightning Rangers App) with external indie team ( Uwan ),include initial planning, feature list, breaking down the tasks, scheduling, etc.
• I determine if a feature is going to be costly in time (and, therefore, money) and give experience from publishing about whether the feature is necessary for the game to succeed. Developer make decision, then I might decide that delaying a feature to update—or even a sequel—makes more sense.
• The game was translated to 16 languages for global published. We got the featured from App store in some countries.

1. Game co-Publishing

To keep revenue growth momentum the company, I do my best below:

• Responsible for the overall management of all strategic and operational Marketing and Vendors Relationship activities.
• Managed a portfolio of 30+accounts totaling $50 million in revenue
• Drive increased revenue and profit to achieve the Company's ambitious growth.
• To Build up standards of the game test to quickly filter games, and launch new games by week.

Net Publishing is a startup company and a new business model in game industry of Taiwan. My job included assisting CEO in building working process and rules, formulating business conditions of venders to pursue incoming co-publishing cooperation, etc.

• Responsible for Pubgame operation. Coordinated over 30 vendors with 100+ games published within 5 years (2012~2016).
• Planned Pubgame reward system, VIP program, Annual Brand Event, Anniversary Event
• Build trust relations with vendors as a point of contact for an important partner.
• Overseeing all operations and business activities to ensure personnel produce the desired results and are consistent with the overall strategy and mission.
• Maintain deep knowledge of the markets and game industry of the company.
• Led a team of 30 individuals in a collaborative management style, successfully launching over 100 games and surpassing annual revenue targets.

Created key digital marketing activities with client to acquire new and retain old clients through online campaigns, affiliate marketing and social media.

• Person in charge of projects include emome, cthouse, AMD, Alibaba, Peugeot, LG, CW Magazines, etc.
  
• Proficiency in strategic marketing, promotion planning ,Advertising creative, budgeting and forecasting, SA and data analysis.