Rossi Tsai
Taipei
Summary
Highly motivated and results-oriented robotics professional with 15+ years of experience in driving sales and providing technical expertise within the automation industry. Proven success in business development, channel management, and key account acquisition. Expertise in collaborative robotics, with a focus on delivering customer-centric solutions. EMBA holder with a strong track record of exceeding sales targets and expanding market share. Seeking to leverage my experience to excel as a Sales Engineer at Robotiq China. Talented and ambitious Sales Application Engineer with 15 years of application engineering and technical support experience driving definition and implementation of differentiated product strategy. Offers expert product bundle development and operational input for technical and design aspects of specific projects. Interfaces with channel partners and end customers to effectively present technical applications and proposals to drive sales in highly collaborative and dynamic environment.
Overview
21
21
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
Pre-Sales Application Engineer
Universal Robots
Taipei, Taipei City
08.2022 - 02.2025
- Drove a 20% sales pipeline increase by leveraging automation and technical expertise.
- Led co-promotion efforts with Robotiq APAC, enhancing interest in palletizing solutions.
- Strengthened distributor relationships through training and joint sales strategies, boosting channel sales by 15%.
- Supported marketing events and hands-on training to generate leads and ensure successful UR and Robotiq integrations.
Global Key Account Engineer
KUKA Taiwan
11.2017 - 08.2022
- Led key automation projects, including TSMC KMR and Catcher China (Suqian), ensuring successful implementation and final acceptance.
- Provided technical and strategic support to Global Key Account Managers, Business Development teams, and key account engineers.
- Delivered programming solutions, trained at KUKA Taiwan College, and enhanced customer familiarity with KUKA robots.
- Supported PEGATRON China demo projects and collaborated on CNC product development with customers.
- Achieved successful project outcomes by maintaining accurate documentation and meeting strict deadlines.
Supervisor
Brooks Automation
Hsinchu, Hsinchu
08.2014 - 03.2016
- Managed customer service for Brooks CCS semiconductor clients in Taiwan.
- Led and coached the Customer Service Engineer (CSE) team, improving service performance through KPI metrics.
- Supported business development and key customer engagements, including Intel Portland and SMIC Shanghai projects.
- Proposed and implemented design improvements, reducing installation costs by $16K per unit.
Service Manager
Dynamic Micro System GmbH
Hsinchu, Hsinchu
11.2011 - 07.2014
- Led the TSMC project for a next-generation fully automated cleaning system
- Served as the primary service contact for DMS semiconductor customers in Taiwan
- Provided technical sales support, assisting sales agents in customer development and technical presentations
- Collaborated with software and design teams on new product development
- Managed final acceptance processes and payment collection
- Successfully led the demo product qualification at TSMC, securing $130M USD in revenue over two years
- Optimized KUKA robot programming, improving FOUP cleaning tool throughput by 31%
- Proposed and implemented particle improvement solutions, securing additional orders from TSMC
- Established a service team from scratch, growing to 15 engineers and leading on-the-job training
Service Engineer
Dynamic Micro System GmbH
Hsinchu, Hsinchu
11.2006 - 10.2011
- Led the Hsinchu and Taichung Service Teams
- Specialized in KUKA, Sankyo, and Fanuc robot operation, programming, and troubleshooting
- Contributed to the development of a new stocker robot in Germany
- Provided overseas support for FOUP cleaner and inspection installations at Intel Portland USA
- Successfully installed FOUP cleaners at TSMC, UMC, MEMC, Nanya, Inotera, Winbond, and WIN
- Led the installation of reticle stockers at TSMC Fab12, Nanya, Inotera, and China SMIC
Equipment Engineer
Toppoly Co., LTD.
Hsinchu, Hsinchu
07.2004 - 11.2005
- Equipment Maintenance & Troubleshooting – Performed maintenance and resolved issues to ensure smooth operation.
- Process Optimization & Defect Reduction – Led the Coater Team, improved coating efficiency, and used Six Sigma to reduce black particle defects.
- Cost Reduction Initiative – Developed a plan to cut photoresist consumption, lowering coater process costs by 21%.
Education
MBA - Business Administration
Royal Road University
Victoria, BC, Canada 05.2005 - 01.2007
Bachelor of Science - Electrical Engineering
LEE-MING Institute of Technology
Taipei, Taiwan 09.2002 - 06.2004
Skills
Business Development
Sales
Channel Management
Partner Relations
Customer Acquisition
Relationship Management
Collaborative Robotics
Industrial Automation
Technical Sales
Presentations
undefinedTimeline
Pre-Sales Application Engineer
Universal Robots
08.2022 - 02.2025
Global Key Account Engineer
KUKA Taiwan
11.2017 - 08.2022
Supervisor
Brooks Automation
08.2014 - 03.2016
Service Manager
Dynamic Micro System GmbH
11.2011 - 07.2014
Service Engineer
Dynamic Micro System GmbH
11.2006 - 10.2011
MBA - Business Administration
Royal Road University
05.2005 - 01.2007
Equipment Engineer
Toppoly Co., LTD.
07.2004 - 11.2005
Bachelor of Science - Electrical Engineering
LEE-MING Institute of Technology
09.2002 - 06.2004
Similar Profiles
Lisa LanzilottiLisa Lanzilotti
Manager, Digital Marketing at Universal RobotsManager, Digital Marketing at Universal Robots
Giorgia RomanazziGiorgia Romanazzi
Inside Sales Engineer at Universal Robots Italy A/SInside Sales Engineer at Universal Robots Italy A/S
Regis LavoieRegis Lavoie
Senior Back-End Developer at Robots & PencilsSenior Back-End Developer at Robots & Pencils