Gerald Reymari Cagayan

• Study, design and integrate a Raman-based SPR system to enhance detection method for biomedical applications

• Generate and deliver monthly comprehensive reports for diverse car brands, campaign funnels, and strategies in collaboration with campaign strategists and stakeholders.

• Oversee and manage the company's CRM tool including data management for the Diversity Attraction and Employer Branding Team.
• Coordinate with the team to handle campaigns, talent community data, automations, and reports within the CRM tool, focusing on future strategies and campaign effectiveness.
• Generate monthly diversity reports tracking hiring performance based on gender and ethnicity metrics, as well as specialized reports by business unit, and Campaign Monitoring Reports for assessing campaign effectiveness.

• Managed cross-sell cash loan (CLX) Acquisition Daily Report, evaluating the performance on a daily, weekly, and monthly basis.
• Created comprehensive reports tracking the customer journey from eligibility to application, offering insights into campaign effectiveness and company performance.
• Developed various reports in PowerBI, such as Cumulative Response Rate and Disbursement Reports, for monitoring cash loan applications and successful disbursements, while migrating Excel reports for detailed analysis of cash loans and applications.

• Delivered detailed daily, monthly reports across different sportsbook products.
• Managed comprehensive databases for multiple sportsbook products, ensuring accuracy through daily and monthly updates.
• Provided crucial reports and business decisions to various teams, optimizing marketing strategies and monitoring sportsbook performance efficiently.