HSUAN CHAO

• New Car Launch Strategy Planning and Execution

Market Research: Analyze market demand, competitors, and consumer behavior to understand the target audience's needs.
Product Positioning: Define the market positioning, target audience.
Launch Plan: Develop a detailed launch timeline, including promotional activities, media exposure, test drive events, etc.
Execution Monitoring: Ensure all activities are on schedule and adjust strategies as needed based on market feedback.

• All Models and Branding Advertising Strategy and Operations

Advertising Strategy:Develop an advertising strategy for the entire vehicle line based on brand positioning and market needs, including both online and offline channels.
Creative Design: Collaborate to design engaging advertising materials such as videos, images, and copy.
Media Selection: Choose the most effective advertising channels (e.g., TV, online, social media, outdoor) to reach the target audience.
Effectiveness Analysis: Track advertising performance, analyze data, and make necessary adjustments to improve effectiveness.

• APAC Project Communication and Collaboration

Project Coordination: Coordinate effectively with relevant departments and partners in the APAC region.
Cross-Regional Collaboration: Manage cross-regional marketing activities to address the needs and strategies of different markets. (sport/ new car launch/ media support..etc.)
Results Sharing: Regularly share project progress and results with the APAC region, and coordinate strategy adjustments and resource allocation.

• CI Supervision and Integration (Transfer)

CI Supervision: Ensure consistency and accuracy of the company's Corporate Identity (CI) standards.
Brand Integration: Integrate resources to maintain the company’s brand image, including visual identity and brand voice.Strengthen internal understanding and implementation of CI standards through training and guidance.

• Cross-Industry Collaboration
• Budget Control
• Integration of HQ Marketing Resources
  
  

Develop digital marketing strategy and content (without agency).

Create annual digital marketing strategies for new product launches and branding campaigns aimed at increasing revenue and boosting brand awareness.

Budget management.

Achieved an "A" rating for budget control every quarter by maintaining a strong ROI-to-budget ratio.

Increase e-commerce revenue through data analysis.

Utilized A/B testing and analytical tools (Google Analytics and social media insights) to refine strategies for segmentation, targeting, and positioning (STP), resulting in a 112% increase in revenue.

Integrate digital marketing tools to optimize ROI.

Integrated various digital marketing pla

tforms and tools to enhance campaign performance and achieve maximum ROI.

SEO and keywords to increase online visibility and website traffic.

Managed and optimized SEO efforts and keyword strategies, resulting in a 104% increase in e-commerce site traffic and greater organic reach.

Website development for a new sub-brand.

Led the planning and coordination with external vendors to build a new e-commerce website for a sub-brand.

• Marketing Project Management and Execution.

Led the end-to-end management and execution of marketing projects, ensuring all objectives were achieved on schedule and within scope, while maintaining high-quality standards.

• Team Supervision and Coordination.

Oversaw and guided team members, delegated tasks effectively, and monitored performance to ensure the timely delivery of high-quality work.

• Collaboration with Manufacturing Partners for Optimal Results.

Facilitated communication and collaboration with manufacturing partners, ensuring seamless execution and the successful delivery of project outcomes.

• Project Budget Management.

Managed and optimized project budgets, ensuring financial targets were met while maintaining cost efficiency throughout the project lifecycle.

• Securing Sponsorships from Strategic Partners.

Identified and engaged with relevant business partners to secure sponsorships, aligning partnerships with project objectives and enhancing brand visibility.

• CRM Management and Consumer Promotion Focus.

Maintained and optimized customer relationship management (CRM) systems, driving targeted promotional campaigns to strengthen customer engagement and loyalty.

• Developed integrated marketing strategies and events for prominent brands such as AirAsia, Hitachi, Vichy, La Roche-Posay, L'Oréal, D-Link, Fossil, The North Face, CTBC Bank, Mazda, and others.Client

• Communication and Strategic Marketing Consultation.

Worked closely with clients to provide actionable marketing insights and data-driven recommendations, resulting in the successful implementation of 15+ marketing strategies that consistently exceeded performance goals.

• Successfully launched high-revenue campaigns.

Led the launch of high-performing marketing initiatives that generated a 35% increase in revenue within the first quarter, achieving the highest profitability for the company in the fiscal year.

• Managed end-to-end marketing projects, press conferences, and consumer events.

Orchestrated over 20 marketing projects including press conferences and consumer-facing events, each delivering an average 40% higher media coverage compared to industry benchmarks.

• Project Budget Management.

Managed project budgets averaging $1,500K per campaign, ensuring cost efficiency and maintaining a 20% budget surplus while delivering all projects on time and within scope.

• Media Relations and Network Development.

Cultivated relationships with key media outlets, resulting in an 18% increase in earned media value and a 25% increase in positive brand mentions across key channels.

• Designed digital marketing strategies to enhance co-creation and consumer engagement.

Developed and implemented digital campaigns that led to a 40% increase in user-generated content and a 50% boost in social media interaction through co-creation initiatives.

• Digital Marketing Planning and Media Buying.

Led the strategic planning and execution of digital marketing campaigns with an average ROI of 4:1, optimizing media buying strategies across platforms including Google, Facebook, and Instagram to maximize reach and conversion rates.